This week we have a marketing expert Bill Rice, with a fascinating background in military intelligence and mortgage marketing. Discover Bill's journey from the Air Force to pioneering internet banking and leading innovative marketing strategies in the mortgage industry. This episode is packed with valuable insights for banking professionals and brokers on leveraging knowledge, navigating career shifts, and mastering lead generation.
00:06:13 - Impact of career failures and pivots
00:07:31 - Business adaptations during COVID-19
00:12:35 - Importance of personal branding and digital presence
00:15:13 - Strategies for starting local and expanding marketing efforts
00:18:20 - Essentials of setting up a functional website
00:25:28 - Using social media to generate leads
00:28:26 - Tailoring products to meet market needs
00:31:21 - Effective use of direct mail alongside digital strategies
00:34:19 - Accountability in lead generation and marketing
00:37:12 - Utilizing age leads effectively while maintaining compliance
00:40:23 - Best practices for initial lead response
00:43:17 - Importance of CRM setup and utilization
00:46:11 - Building and leveraging a marketing database
00:49:17 - Starting a mortgage company: strategic first steps
00:53:29 - Community engagement and its impact on business growth
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Connect with Bill Rice: https://www.linkedin.com/in/billrice/
Check out Kaleidico: https://kaleidico.com/
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Join us every Thursday at facebook.com/groups/theloanofficertoolbox
Our Official Website: www.themortgagebrokerbuilder.com
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LinkedIn: https://www.linkedin.com/in/john-jurkovich-171b3b/