In this episode, we are especially honored to be joined by Nicole Penn, President and CEO of EGC, who will discuss the implementation and impact of artificial intelligence (AI)-driven marketing strategies.

Join us as we uncover the transformative power of AI in marketing and gain invaluable insights from Nicole, who is one of the industry's leading experts. Among the points discussed include:

• Integrating AI Into Workflow: Learn how EGC has seamlessly integrated AI into its workflow through the exploration of cross-functional tools and their impact on team productivity and output.
• Personal AI Strategies: Discover how Nicole leverages AI personally to maintain organization and efficiency amidst her demanding role as CEO.
• Responsible AI Usage: Delve into the importance of responsible AI usage and the steps that EGC takes to ensure data protection and mitigate potential threats.