As college sports kick off this season, a new era of social media influencers has emerged: College athletes who capitalize on Name, Image, and Likeness (NIL) deals. In this episode of EGC’s Marketing Edge, our hosts Christina Botte (Director of Social Media and PR), Chris Canadeo (Director of Growth), and Max Ross (Digital Account Manager) dive into how NIL deals are transforming the influencer marketing landscape. We explore what this means for the future of sports and social media, and how athletes are becoming powerhouses beyond the field.

Join us as we dive into the world of the Olympics and highlight some of the year's most memorable commercials. From Nike's controversial campaign to FIGS' groundbreaking efforts to outfit and celebrate medical professionals, we'll explore the creativity, storytelling, and marketing strategies behind these iconic ads. Chris Canadeo, Director of Growth, and Christina Botte, Director of Social Media and PR, share their expert insights on what makes these commercials truly exceptional. 

Steve Castro, EGC Group’s VP of Development, helps you navigate the complex world of website accessibility. Learn how to make your site ADA compliant, as well as what steps to take if your company’s website is subject to a discrimination complaint. Even if you’re a small business owner, you’ll find some tips for improving your accessibility with a limited budget.

Shannon Duer, Senior Social Manager at EGC, offers insights on the question: Can we live in a world without TikTok?

Yes, as you probably know, this “social media behemoth” —as host Max Ross refers to it—is at risk of being banned due to concerns of national security. While the fate of TikTok is still up in the air, many questions have arisen, including:

• What could the social media landscape look like with the absence of TikTok?
• How will the popularity of short-form video content be affected?
• Are other social media platforms positioning themselves to capitalize on this uncertainty?
• How is this impacting the “creator economy,” made up of influencer and content creators?
• Will costs-per-lead for ads on social media shift?

Listen in to the answers provided by Shannon and Max as they offer knowledge for developing alternative marketing strategies in navigating the ever-evolving digital environment.

Feeling lost in the ever-changing world of search engine optimization (SEO)?

The EGC Marketing Edge podcast is here to help! In this episode, host Max Ross welcomes Michael DiMarco, SEO Manager at EGC, for a deep dive into the future of SEO: Artificial Intelligence (AI).

Feeling overwhelmed by keyword research?
Michael explains how you can identify the most relevant topics and keywords for your brand to set you on the path to SEO success.

Need to create high-performing content?
Learn how to develop a strategy that not only aligns with search engines but also resonates with your audience. Additionally, you’ll discover how AI tools like ChatGPT and Gemini can supercharge your content creation process.

Will AI take over SEO?
The concerns about the impact of AI on search results, paid advertising (SEM), and the ethical considerations of AI-generated content are fully discussed.

Is user privacy a concern?
Finally, attention is given to the implications of AI-driven personalization in search and the future of information access.

Join Max and Michael as they uncover the exciting—and sometimes challenging—future of SEO in the age of AI. Subscribe to the EGC Marketing Edge podcast today!

Are you curious about the emerging creative trends that lead to proven results? Tune into the latest episode of EGC’s Marketing Edge podcast, where host Max Ross is joined by Rich DeSimone, EGC’s VP, Creative Director. Together, they dissect the ever-evolving media landscape and cover groundbreaking advancements such as the Las Vegas Sphere, 3D billboards, and the strategic use of augmented reality (AR). Rich offers invaluable insights on how these innovations are driving tangible growth for brands. The conversation also explores the exciting future of new media and the burgeoning creator economy. Listen in and gain actionable advice and uncover strategic brand partnership opportunities you won’t find anywhere else. 

This episode of EGC’s Marketing Edge podcast dives into user-generated content (UGC). Join Christina Botte, EGC’s Director of Social Media, and discover how UGC can help your engagement and sales skyrocket.
 
In this episode, you’ll discover:

• How UGC is a game changer for engagement and sales.
• The diverse types of UGC, ranging from reviews to social media mentions.
• Effective strategies to encourage customers to design and execute their own UGC.
• The importance of building engaged communities.
• Tips for measuring UGC success.

Discover actionable strategies to boost UGC along with real-world examples of businesses that master it. Tune in to EGC’s Marketing Edge and unlock the opportunities your brand deserves!

Christina Botte, EGC’s Director of Social Media talks with Ashley Prager, who is the Digital Marketing Manager at Jovia Financial. Together, they will discuss all things social media, particularly TikTok. Find out how to harness this platform’s power for brand growth, leveraging influencer partnerships, and measuring campaign success.

Subscribe to EGC's Marketing Edge to gain insights into the latest trends for maximizing engagement with user-generated content, and staying agile in a changing digital landscape, among other topics. Learn practical tips for creating memorable social media campaigns and aligning brand identity across platforms.

In this episode, we are especially honored to be joined by Nicole Penn, President and CEO of EGC, who will discuss the implementation and impact of artificial intelligence (AI)-driven marketing strategies.

Join us as we uncover the transformative power of AI in marketing and gain invaluable insights from Nicole, who is one of the industry's leading experts. Among the points discussed include:

• Integrating AI Into Workflow: Learn how EGC has seamlessly integrated AI into its workflow through the exploration of cross-functional tools and their impact on team productivity and output.
• Personal AI Strategies: Discover how Nicole leverages AI personally to maintain organization and efficiency amidst her demanding role as CEO.
• Responsible AI Usage: Delve into the importance of responsible AI usage and the steps that EGC takes to ensure data protection and mitigate potential threats.

In this episode, we dive into the fundamentals of conversion rates. From purchases to clicks, conversion rates make up the backbone of marketing metrics, as explained by Chris Canadeo, EGC’s Director of Growth. Find out how to increase conversion rates, which is key to unlocking business growth, along with practical strategies—backed by real-world examples—to help you improve your conversion rates.

Join us as we explore:

• Defining Conversion Rates: What exactly is a conversion rate (CVR)? We'll provide clear examples to clarify and discuss what constitutes a good conversion rate in a variety of industries.
• Frameworks for Successful CVR Strategies: Learn about specific frameworks to keep in mind when devising a successful CVR strategy and how to apply them effectively.
• A/B Testing: Explore the best approaches for testing changes—whether through incremental adjustments or significant overhauls—to achieve optimal results.
• Quality Traffic Matters: Understand the importance of driving highly-qualified traffic to your page, and learn how to ensure your marketing efforts attract the right audience.
• Assessing Results: Gain insights into effectively assessing the results of your actions or tests by prioritizing key metrics to gauge success.
• Real-World Success Stories: Wrap up with real-world examples of successful CVR initiatives, tests, or strategies that you can implement in your own marketing campaigns.

Don't miss out on this opportunity to supercharge your conversion rates and take your marketing efforts to the next level.