EGC's Marketing Edge

In this episode of the EGC Marketing Edge podcast, we dive deep into the world of Super Bowl marketing. Angela Mertz, EGC's VP of Integrated Media, shares invaluable tips and strategies for brands that are looking to make a splash during this monumental event—and without breaking the bank.

Join us as Angela explores these four points:

• Timing is Key: Discover the significance of time slots during the Super Bowl and learn how to maximize visibility for your brand’s promotion.
• Social Media Savvy: Uncover the secrets of “riding the social media wave” during Super Bowl hype. Consider, for example, devising strategies to leverage platforms like TikTok and capitalizing on viral moments.
• Local Opportunities: Explore the benefits of local ad spots and gain insights from successful past projects.
• Streaming Success: Navigate the landscape of streaming services and learn how to effectively promote your brand to audiences who may be skipping traditional ads.

Where to find us:

• Website: https://egcgroup.com/
• Blog: https://egcgroup.com/blog
• Contact us: https://egcgroup.com/contact-us/

Welcome to our fourth episode of the EGC Marketing Edge podcast, where we give you actionable and relevant advice to develop winning marketing strategies. In this episode, we are joined by Michael Di Marco, EGC’s Director of SEO. Search engine optimization (SEO) is one of the most powerful—yet misunderstood—levers for growth. With his level of expertise, however, Michael is the perfect candidate to help you understand all things SEO. Uncover vital insights for updates to Google—with a particular focus on building trust. Explore the impact of SEO, metrics, and AI-driven enhancement. Plus, gain valuable information from proven real-world SEO strategies, which deliver notable growth for EGC’s clients.

Join us in the latest episode of EGC Marketing Edge as we delve into the secrets of successful influencer marketing strategies. Meet Christina Botte, EGC's Director of Social Media, as she unravels the power of influencers with real examples and insightful tips. Explore the different types of influencers and how to find the perfect match for your brand. Imagine creating a $100,000, quarterly influencer plan—we'll guide you step by step. Elevate your marketing skills with EGC Marketing Edge. Don't miss out—subscribe on your favorite podcast platform.

Discover how remnant media, with its cost-effective nature, may hold the key to reaching target audiences more efficiently. In this episode, our special guest Angela Mertz, EGC's VP of integrated media, shares her strategic insights on leveraging remnant media for an improved return on investment (ROI). Tune into the EGC Marketing Edge podcast for the latest digital marketing news, performance marketing tips, and creative problem-solving skills you need to stay ahead in the dynamic world of marketing. Let's sharpen our marketing edge together.

Welcome to the EGC Marketing Edge podcast, where we equip you with the latest insights and expertise to thrive in the ever-evolving digital world of marketing. In each episode, we engage in one-on-one conversations with industry professionals to share valuable insights and explore future trends. Today, we’re excited to dive into the introduction of Google Analytics 4 (GA4) with Christopher Canadeo, EGC’s Director of Analytics. As Universal Analytics makes way for GA4 in July, Christopher will demystify what this change means for tracking and optimizing performance. He’ll unravel the mysteries and share his excitement about the potential which this innovative technology holds. Join us on the EGC Marketing Edge podcast for the latest digital marketing news, performance marketing tips, along with creative problem-solving skills you need to stay ahead. Let's sharpen our marketing edge together.