The Cerrone Show

http://www.cerroneshow.com

With 150 episodes, we wrap up the highlights from season 2. 

http://cerroneshow.com/

With 20 years experience in promotions, marketing and brand management within the youth lifestyle market, R.P. has worked to generate brand awareness and expand sales at multiple levels of retail distribution while maintaining message consistency through managing multi-tier campaigns in retail marketing, social media, print, digital and broadcast media. From inception to execution, R.P. has collaborated with in-house art departments, freelance creative and/or managed agencies to accomplish company goals.

HIGHLIGHTS FROM THE SHOW:

• How social media effects big corporations bottom line.
• The importance of brands speaking to their audience.
• What its like to work in footwear, specifically in the skateboarding industry.
• Taking a trip down memory lane in the skateboarding industry.
• Marketing in a niche industry and what it takes.
• Earning your spot in corporate america without a college degree.
• Bootstrapping your own career.
• Transitioning to the outdoor industry.
• Sticking to something without giving up too early.
• How to market products by going with your gut.
• What it takes to create emotion with your customers.
• Why friends and relationships are the best part of what he does.
• Possibly running for MAYOR of Carlsbad.

Glendon Cameron is an author, YouTuber and entrepreneur with over 17 years of experience ranging from business development, digital marketing, outside sales and being a founder. For the last seven years he has educated and entertained a growing following on his Youtube Channel Hustler's Kung Fu" with over 1400 videos!

HIGHLIGHTS FROM THE SHOW:

• How he started his online business leveraging his real life businessThe importance of having a love for what you do.
• Marketing his book before he even wrote it years before it became the “thing” to do
• How 1 sales training paved the way for his entrepreneurial journey
• How telling stories online completely changed the way people viewed his youtube channel.
• Setting up his youtube channel to sell stuff from day one.
• The reason Glendon had pivoted from his original business.
• Dealing with the haters online .
• The steps and work needed to build a solid youtube channel.
• Why you need to study your craft relentlessly.
• Being an evergreen guy instead of a lunch guy.
• How he makes money selling courses

Jason Horton is an actor, writer, & comedian living in Los Angeles seen in over a billion total online views. He has been on TV shows like Tosh.0, Jimmy Kimmel, Conan, & more. He has been in commercials for Honda, Sony, Hyundai, & Foot Locker, and in the feature film Smiley, and the upcoming film Bob Thunder. He has written for Yahoo, Jenna Marbles, TotallySketch, Relatvity Pictures, & a pilot for Michael Uslan, the Executive Producer of the Dark Knight. Jason is currently an Executive Producer at the Game Show Network, and performs weekly at iO West in Hollywood.

HIGHLIGHTS FROM THE SHOW:

• Why He feels you need to have haters.
• The importance of having a love for what you do.
• Learning how to be quick and charming as a result of his childhood.
• His love for being in front of people, and Jack tripper.
• Its not how much you make on youtube its how much you make because of youtube.
• Why podcasting and youtube isn’t cool.
• What youtube gives to the average person.
• Getting kicked off of 8 mile.
• How much work goes into making the sketch based videos.
• Rushing out content might not be the best thing to do.
• Its ok to take a risk every once in a while.
• His secret for gaining more fans and followers.
• Making connections by going to Panda Express.
• How long it actually takes to become successful.
• The future of Jason Horton.

DJ MIA's undeniable turntable talent has electrified crowds worldwide. Her contemporary style and indie eclectic had quickly taken notice and made her a coveted DJ in the industry. With existing collaborations and performances with well known household names, DJ MIA's success include a residency with MTV, Spots in major events and awards, as well as commercial and print campaigns.

In todays episode we were able to sit down live in our hometown of Las Vegas inside one of her favorite coffee spots.

HIGHLIGHTS FROM THE SHOW:

• What its like to transition from modeling to music
• Why she owes her career to Serato
• Sharing her thoughts on the DJ industry being a “mans world”
• The love of traveling the world for her work
• Why it is important to mastering the art of mixing
• The definition of having DJ brain
• Realizing your dreams and seeking opportunities
• Ever evolving and how to rise above your current situation
• How Mia uses social media to stay connected with the rest of the world
• Raising her daughter as a DJ
• Connecting with RJ Mitte and beginning a life long friendship because of music.
• Her advice to anyone wanting to follow their dreams

Krista Monson is one of today’s most imaginative creative, stage, casting and vision directors. She is also an inspiring instructor and guest speaker. Her mission is to create excellence through collaboration while influencing others to reach their full potential.

HIGHLIGHTS FROM THE SHOW:

• Coming from Canada, Krista talks about how she came to find her love for theater.
• After a successful career, why did she decide to be hungry again and want to feel struggle?
• What its like to completely start over in your 30’s.
• Why you need to jump on opportunity when it presents itself.
• The importance of just showing up and willing to do whatever it takes.
• From student, to substitute, to teacher.
• Becoming the artistic director for a cirque de sole show in Las Vegas.
• Why she never has the feeling of “I have arrived”.
• How to challenge yourself and keep the challenge alive.
• Her belief in facing her fears instead of her regrets.
• The key to collaborating and bringing the best out in others.
• Bigger and Better is not necessarily a vertical move.
• The courage it takes to ask yourself the tuff questions.
• Her one piece of advice that resonates the most.

Lindsay Jo Holmes, Founder of MapleXO is the back on the show today, and is the only guest invited back for season 2! This time around we get to have a more loose candid conversation about what has been going on with her, Maple XO, and his much has changed in the last year. If you haven't yet heard her first episode on episode 124 I suggest you check it out!

Unlike our previous interviews, todays show is the epitome of having a casual conversation with an amazing person/entrepreneur. Starting with no notes, no clue of what to talk about, we hit the record button and just jumped in.

Herman Flores is one of the industry’s most notable trend starters developing numerous brands including some of the country’s largest music festivals (Cypress Hill’s Smoke and DUB Auto Tour) and influential lifestyle publications (Industry Insider, Dub Magazine, Modern Home+Living). His success has been featured in local and national news publications such as: L.A. Times, N.Y. Times, Wall Street Journal, USA Today, Sports Illustrated, ESPN, and Entrepreneur Magazine.

HIGHLIGHTS FROM THE SHOW:

• Hermans #1 rule in business.
• How he can maintain so many projects at once without dropping the ball.
• How he became the Hugh Hefner in the auto industry.
• How to utilize everything you come across.
• The birth of DUB magazine.
• The interesting learning curve when it comes to television.
• The beginnings of the MTV dub edition.
• How he brokered a deal between a well known rapper and a well known car company.
• The start of anyone collective and world of dance.
• Taking over universal city walk with WOD.
• How the growth of WOD has been fantastic for not only Herman but the dance community period.
• Learning entrepreneurship from the streets.
• What herman is excited about in the coming years.
• The greatest lesson he has learned.