How can you sell your product to the marketplace? How is it different from others? Join your host Elliot Begoun as he talks with Rob Simcic about the challenge and satisfaction of doing something innovative and unique for customers. Rob leads the overall direction and supports the Little Beauties team to be the best it can be and produce the world's finest dried fruit products. In this episode, he discusses how their company utilizes every piece of produce grown and shows respect for the land and the environment. Rob also shares surprising lessons throughout the course of his career when he decided to shift. He gives us an overview of the challenges, capital raising, and a glimpse of the future for the brand. He is confident they achieved something outstanding that is worth sharing with the world.

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