Life With Strings Attached

The Challenge of True Innovation | Ola Strandberg


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Ola Strandberg is a true innovator, having redefined modern guitar-making with his .strandberg* brand. Pioneering the resurgence of headless guitars, Ola combines ergonomic innovation, sustainable materials, and cutting-edge aesthetics to create instruments that inspire musicians and luthiers worldwide. 

With so much change occurring, now is a good time for those with a future forward mindset, like Ola. But being a renowned innovator comes with its own challenges.

In this episode, we talk about the different needs of emerging guitar markets, the difficulties of reaching the mainstream as a futurist, and whether there can ever be an iPhone of guitars. 

.strandberg* Guitars: https://strandbergguitars.com/

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Life With Strings AttachedBy Jamie Gale