Membership fees are a thorny issue for every senior association executive - after all, the members ultimately are your employer. This week: Why and how PCMA is increasing fees, and their relevance for this U.S. association that sees membership as just one element in “a broader ecosystem of monetizable connections”.

Also: A preview of a my new "5S Model of Organiser Sales Segmentation". Tens of millions of euros of exhibition organiser sales are shifting away from square meter sales in the next years, I have analysed where they are going.

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