Event(s)ful by Kai Hattendorf

Exhibitors will shift tens of millions of Euros and Dollars away from space sales over the next three years, according to data from my latest report. This week: A look at where they go, and what other revenue channels organisers plan to grow instead. It's in the data from the new report I am releasing this week in time for the UFI Global Congress.

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Membership fees are a thorny issue for every senior association executive - after all, the members ultimately are your employer. This week: Why and how PCMA is increasing fees, and their relevance for this U.S. association that sees membership as just one element in “a broader ecosystem of monetizable connections”.

Also: A preview of a my new "5S Model of Organiser Sales Segmentation". Tens of millions of euros of exhibition organiser sales are shifting away from square meter sales in the next years, I have analysed where they are going.

This podcast is based on Kai Hattendorf's newsletter - you can subscribe to it here: https://www.linkedin.com/newsletters/7281653665436717058

This podcast is auto-generated by AI using NotebookLM. Any interpretation of the original newsletter content is done by the platform.

The change process in Germany, one of the world's most powerful trade show markets, is picking up speed. And different Messes pick different ways to deal with challenges in their portfolios at home. This week: The story behind the new Messe München / Raccoon Media Group Joint Venture for ISPO, and Messe Frankfurt's way to consolidate weak show brands (back) into stronger ones.

This podcast is based on Kai Hattendorf's newsletter - you can subscribe to it here: https://www.linkedin.com/newsletters/7281653665436717058

This podcast is auto-generated by AI using NotebookLM. Any interpretation of the original newsletter content is done by the platform.

M&A activity across the events industry has ramped up a lot in recent months - see this week's breaking news on UK/German collaboration. What sells, who buys, and what may be next? 

This podcast is based on Kai Hattendorf's newsletter - you can subscribe to it here: https://www.linkedin.com/newsletters/7281653665436717058

This is an experiment - this podcast is auto-generated by AI using NotebookLM. Any interpretation of the original newsletter content is done by the platform.

TED is changing - again. This week, a deep dive into the way it keeps impacting the wider event industry. And: With the first full report from Net Zero Carbon Events Inititative now out - is the industry finally moving from messaging decarbonisation to measuring it?

This podcast is based on Kai Hattendorf's newsletter - you can subscribe to it here: https://www.linkedin.com/newsletters/7281653665436717058

This is an experiment - this podcast is auto-generated by AI using NotebookLM. Any interpretation of the original newsletter content is done by the platform.

What is driving the evolution of the global event industry? We tackled this on the IMEX stage last week. 

This podcast is based on Kai Hattendorf's newsletter - you can subscribe to it here: https://www.linkedin.com/newsletters/7281653665436717058

This is an experiment - this podcast is auto-generated by AI using NotebookLM. Any interpretation of the original newsletter content is done by the platform.

I am "live" from IMEX in Las Vegas this week, with a look at the mismatch between organisers and attendees on event "experiences", and thoughts on at a new way to create an event industry leaders' power ranking.

This podcast is based on Kai Hattendorf's newsletter - you can subscribe to it here: https://www.linkedin.com/newsletters/7281653665436717058

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This week: How the evolving way consumers use Generative AI will drive change in how we develop and produce events.

Also: What are the pitfalls for venues in their sustainability reporting? A new white paper offers insights. And, as usual, industry news.

This podcast is based on Kai Hattendorf's newsletter - you can subscribe to it here: https://www.linkedin.com/newsletters/7281653665436717058

This is an experiment - this podcast is auto-generated by AI using NotebookLM. Any interpretation of the original newsletter content is done by the platform.

Does a U.S. management handover for an advocacy campaign ring in a wave of changes? And: Why do corporate event leaders have little room to develop their teams and products?

And: news from across the industry in a busy month.

This podcast is based on Kai Hattendorf's newsletter - you can subscribe to it here: https://www.linkedin.com/newsletters/7281653665436717058

This is an experiment - this podcast is auto-generated by AI using NotebookLM. Any interpretation of the original newsletter content is done by the platform.

To quote Mark Twain: Reports of the death of motor shows are "greatly exaggerated", as the latest editions around the world draw 500,000 to a million visitors. But to survive - and thrive - organisers had, and have, to reinvent winning formulas. 

This podcast is based on Kai Hattendorf's newsletter - you can subscribe to it here: https://www.linkedin.com/newsletters/7281653665436717058

This is an experiment - this podcast is auto-generated by AI using NotebookLM. Any interpretation of the original newsletter content is done by the platform.