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The change process in Germany, one of the world's most powerful trade show markets, is picking up speed. And different Messes pick different ways to deal with challenges in their portfolios at home. This week: The story behind the new Messe München / Raccoon Media Group Joint Venture for ISPO, and Messe Frankfurt's way to consolidate weak show brands (back) into stronger ones.
This podcast is based on Kai Hattendorf's newsletter - you can subscribe to it here: https://www.linkedin.com/newsletters/7281653665436717058
This podcast is auto-generated by AI using NotebookLM. Any interpretation of the original newsletter content is done by the platform.
By Kai HattendorfThe change process in Germany, one of the world's most powerful trade show markets, is picking up speed. And different Messes pick different ways to deal with challenges in their portfolios at home. This week: The story behind the new Messe München / Raccoon Media Group Joint Venture for ISPO, and Messe Frankfurt's way to consolidate weak show brands (back) into stronger ones.
This podcast is based on Kai Hattendorf's newsletter - you can subscribe to it here: https://www.linkedin.com/newsletters/7281653665436717058
This podcast is auto-generated by AI using NotebookLM. Any interpretation of the original newsletter content is done by the platform.