Engineers are often tasked with building the physical infrastructure capable of serving the underlying societal demands. Examples include transportation networks, power grids, data centers, and many more. A fundamental challenge associated with these "socio-technical" systems is that their underlying performance is largely impacted by how society chooses to use them, and unfortunately society tends to use such systems in a highly inefficient way. Jason Marden sheds some light on the unique challenges that surface when seeking to design and control such systems. Series: "GRIT Talks" [Science] [Show ID: 32754]