Elias Rubel is the CEO of Matter Made, Marketing Advisor at Dropbox and Calm
Matter Made's B2B clients range from post-IPO enterprises, to fast growing scale-ups backed by Sequoia Capital, True Ventures, NEA, Redpoint, and just about every other big name in the valley.
Companies like Dropbox, Calm for Business, Loom, Productboard and many others rely on Matter Made to smash their yearly growth targets through best in class Go-To-Market programs.
Their work ranges from championing high velocity digital campaigns, to driving Account Based Marketing programs, to diving deep into persona driven messaging & positioning, to launching Product Led Growth Initiatives, to full funnel conversion rate optimization.
LinkedIn: https://www.linkedin.com/in/elirubel/
Company Website: www.mattermade.co
Past Life:
- First SaaS business was acquired in late 2014. Took a motorcycle trip through all of Central America post acquisition.
- Acquired an eCommerce company in 2016 with the goal of branching out of the traditional startup ecosystem to learn something new. Grew the 10 year old business's revenue by 498% in the first 12 months. Sold to PE in 2019.
Two fun facts about Elias:
- He owns a motorcycle shop in CA (my passion project in an attempt to connect hobbies with work).
- He rowed for Team USA at the 2018 World Rowing Coastal Championships against 24 other nations and am currently ranked 15th in the world for Mi2x.