The Changeup

This week’s guest is founder and CEO of IV Bioholdings, Marty Keiser.

IV Bioholdings is on a quest to radically improve the detection, diagnosis and treatment of disease. Listen as I try to keep up with Marty as he shares their bold innovations that are radically improving patients ability to detect diseases like cancer earlier and potentially save lives. 

This week’s guest is the host of Off the Cuff, Christian Palma. 

We go deep into manifesting your dreams, reflecting on what matters most when making really tough career choices, giving people their flowers and how his grandmother was the inspiration for him to start his own podcast, Off The Cuff. 

This week’s guest is the founder of Evergreen Strategic Communications, Emily Heck.

Evergreen is a marketing agency specializing in nonprofit, education and small business services. We talk about her decision to leave the corporate side of academia and non profits to strike out on her own, what it means to be an accidental entrepreneur and the healthy startup community she has been able to cultivate 

**This week's episode is brought to you by Athletic Greens. 
Athletic Greens is going to give you a FREE 1 year supply of immune-supporting Vitamin D AND 5 FREE travel packs with your first purchase. All you have to do is visit athleticgreens.com/changeup. Again, that is
athleticgreens.com/changeup to take ownership over your health and pick up the ultimate daily nutritional insurance!**

This week’s guest is Founder and CEO of Team Friday, Michelle O’Grady Caballero. 

Team Friday works at the intersection of communications, culture and community helping brands deploy new strategies to reach diverse audiences. 

We talk about her decision to leave the corporate marketing world to venture out on her own, how she uses her company’s insights to change brand behavior and a real talk on what it means to be Latina. 

**This week's episode is brought to you by Athletic Greens. 
Athletic Greens is going to give you a FREE 1 year supply of immune-supporting Vitamin D AND 5 FREE travel packs with your first purchase. All you have to do is visit athleticgreens.com/changeup. Again, that is
athleticgreens.com/changeup to take ownership over your health and pick up the ultimate daily nutritional insurance!**

This week’s guests are Jackie Hernandez, Co-founder of New Majority Ready and Jack Rico, Managing Partner of New Majority Storytelling. 

New Majority Ready helps businesses and brands connect with the increasingly multicultural world. We have a frank discussion about the continued lack of diversity in executive leadership, media and entertainment. And we talk about what companies can do to be more intentional on the hiring front to become a more inclusive place to work. 

The purchasing power of the Latinx community has grown substantially in the past 30 years, from $213 billion in 1990 to over $1.9 trillion in 2020. Yet, venture capital funding for businesses started by Latinx founders still sits below 2% year over year. 

Brittany Chavez is here to change that. She built Shop Latinx to create a shopping experience around all the passionate, talented Latinx creatives and makers in the world. Her vision is to amplify the work of Latinx and BIPOC business owners by curating a marketplace that speaks directly to our community. We talk about how she turned a brilliant Instagram handle into a business, raising the first $1MM from VCs of color and her personal growth as a founder. 

This week on The Changeup, we sit down with the CEO and Founder of Atlas Solutions, Ansley Fender. Atlas Solutions is a software as a service (SaaS) company that streamlines grant management.

We talk about the limitations of a typical 9 to 5 job, how the "American Dream" concept is perfect for those that are more entrepreneurial-minded, and she shares her thoughts on failure and entrepreneurial success.  Ansley also discusses some of the difficulties of being a woman in a majority male world, when all you want to do is blend in, be equal and have a seat at the table. 

This week we sat down with Partner and CEO of Open Seat Direct, Michael Collazo. 

Open Seat Direct empowers anyone to organize events easily, get paid instantly and connect with customers directly. We talk about Michael's growing up in the live event space, from Minor League baseball to the NHL, and how that helped him formulate the idea for Open Seat Direct. 

We learn about his growing up in Philly and having your dad be a local celebrity, how music and politics has influenced his life and we nerd out on baseball.  I mean really nerd out on baseball and why our Puerto Rican shortstops are the most electrifying athletes in the game right now. 

C.J. Toledano is the Founder of Follow Through Studio, a creative sports studio is at the intersection of sports and comedy. We worked together at Bleacher Report, where he was pivotal in building and scaling the Social Moments team that fueled B/R's social growth and then was the creative director for House of Highlights. 

We talk about why pop culture, comedy and fashion are so integral to sports fandom experience these days, how he broke into comedy and how excited he is to be a father super soon. 

We recorded this about a month ago when the Lakers were medium trash and kinda washed. Sadly, C.J's team has fallen even further since our conversation. 

Brian Morrissey has been fascinated with how sustainable media businesses scale for quite some time. Amidst the pandemic, he left Digiday Media, moved to Miami and started to build a newsletter and podcast called The Rebooting to examine what makes a modern media company hum. 

As a big fan of Brian's works, especially his interviews, it was extremely fun to have him on the other side of the microphone answering questions about building his own business. 

We talk about the rise of niche (or is it neeeesh), how long it takes for him to realize someone is full of shit and serving a growing audience as a solo practitioner.