When you look for someone who can give you advice and guidance, you want someone who has been doing it for a long time, and who is an expert at playing big in their industry. My guest today, Cheryl Snapp Conner, checks both of those boxes, and has an incredible depth and breadth of experience in the PR world. Cheryl has been recognized as a thought leader by Forbes Magazine, INC Magazine, and Entrepreneur Magazine, among her many accolades. Today’s conversation is a opportunity to learn about the past, present, and future of PR from a true expert in the field.

“So many people think that there’s not such a need for formal public relations, because—“hey I can post, I can be present anywhere I want to be.” Well that may be true, but without strategy and foresight, you may be painting yourself right into the grave.”

What You Will Discover

• How technology has shaped the PR industry over decades
• Why strategic planning is central to successful PR
• Important insights to help your business thrive

Resources

• Learn more about Cheryl's work at https://snappconner.com/