When it comes to charisma, people often think of movie and television stars in the spotlight. They believe that charisma depends on one’s natural appearance, temperament, and some inborn qualities that are difficult to explain. However, that’s not the case. This book, The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism tells us that charisma is not innate but a practical skill that anyone can learn. All of us can be charismatic if we consciously practice charisma techniques.