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Wow what an episode! We're chatting with Paul de Gregorio. He is the Director of Digital Engagement at Open - a full service creative agency in the UK that also builds messaging technology. Paul is a true believer in the power of messaging and he's also designed and executed amazing messaging campaigns for organizations.
I edit every podcast after recording it and when I re-heard Paul's description of the Break Through Breast Cancer campaign, it blew me away. It is a perfect campaign in the sense that all parties involved receive value and it works better on messaging than any other channel out there. It seems very simple, but it takes great strategy and planning to make it seem so simple. http://opencreates.com/2012/10/you-know-right/
We also discuss One Love Manchester and the fundraising from the benefit concert for the attack in Manchester. http://opencreates.com/2017/06/one-love-manchester/
The big news which was just announced today... the Stand for Rights Facebook Live campaign was nominated for an Emmy. http://opencreates.com/2017/07/what-do-ru-pauls-drag-race-benedict-cumberbatch-open-have-in-common/ Here is the longer description on the Open blog. http://opencreates.com/2017/04/stand-for-rights-stand-for-freedom/
Finally, Paul writes a regular newsletter focused on activism and the use of messaging in activism. Signup at https://tinyletter.com/pauldegregorio and follow Paul on Twitter @pauldegregorio
This is a live, in-person chat with Kate Myers from Shop or Not (https://toshopornot.com/). We talk about SMS as a channel to make purchases and her journey from video and picture apps to the world of messaging.
It's just me telling a story about some amazing stats in a Facebook Messenger campaign that ultimately was a failure.
Tact is the company that built Mogli, which is an SMS program administered inside of Salesforce. Mogli focuses on Impact work, both in the US and globally. Stevan shares some great campaign examples and we get into some detail with regard to international SMS campaigns.
Visit Tact at http://tact.global/
I loved chatting with Seth about roadtrips in your 20's, moving to tech centers and everything that's happening in the messaging space. I feel like I've really made it as an interviewer when I can get a guy like Seth to admit his infatuation with Christian Gray bot.
This is a fun, fast moving conversation about the current situation with Messaging and where the space is heading. Hope you like it.
On this episode of The Chat Bubble we talk to Danny Freed, the creator of Facebook Messenger campaign, Joy. Joy helps you track your mental state, the same way that Fitbit tracks your steps.
Joy has been featured in several publications and in the Facebook Messenger list inside of the app. We discuss how Joy came about, the state of the messaging space and where everything is heading.
Find Joy online here, http://www.hellojoy.ai/ or search for Joy on Facebook Messenger.
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