The Chat - Conversations with Leaders of Marketing and Sales

The Chat - Conversations with Leaders of Marketing and Sales

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The Chat - Conversations with Leaders of Marketing and Sales episodes

  • The Power of Purpose in Business

    In this episode of The Chat, Terry sits down with Jeff

    Bogensberger, CEO & founder of The Laughing Otter, a platform that
    fuses entertainment, social impact, and blockchain to spread positivity. Jeff
    shares his journey of building a brand dedicated to counterbalancing negativity
    in the world, his approach to marketing, and how he’s leveraging tech and
    partnerships to create a thriving, purpose-driven business.

    🔹

    Key Themes Discussed:

    • The inspiration behind The Laughing Otter 🦦
    • Social impact & entrepreneurship 🌍
    • How businesses can align purpose with profit 💡
    • The role of entertainment & community in social change 🎭
    • Innovative go-to-market strategies for startups 🚀
    • The intersection of blockchain, social impact, and marketing 🔗
    • The reality of AI, blockchain, and tech hype 🤖


        • 🚀 If you're a marketing or sales leader looking for fresh perspectives on branding, growth, and purpose-driven business, this episode is a must-listen!


        55 min
      • The Chat - Exit Ready with Justin Bunt

        In this episode of The Chat, host Terry Wilson sits down with Justin Bunt, a business exit specialist with MMJ Business Sales and Acquisitions. With over 20 years of experience across industries like digital marketing and corporate catering, Justin has helped countless business owners prepare for successful exits. They discuss key strategies for selling a business, common mistakes owners make, and how to maximize exit value.

         

        https://www.chatmetrics.com/podcast/

        https://www.linkedin.com/in/justinbunt/

        51 min
      • The Chat - Content for Marketing P2 - Optimizing for Search Engines

        🎙️ The Chat - Content for Marketing: Part 2 - Optimizing for Search

        Engines

        Welcome to another episode of The Chat! In this insightful

        conversation, Terry and Pal dive deep into search engine optimization
        (SEO) and how to optimize your content to improve discoverability and
        drive inbound success. 🚀

        In this episode, you'll learn:

        ✅
        The importance of keyword research and how to find the right topics for your
        audience.
        ✅
        Tips for writing authentic, high-quality content that resonates with readers
        AND search engines.
        ✅
        Why headings, multimedia, and internal links are essential for SEO.
        ✅
        Common SEO misconceptions, like keyword stuffing vs. keyword optimization.
        ✅
        The critical role of mobile-friendly content and site structure in modern SEO.

        💡

        Pro Tip: SEO isn't just about algorithms—it's about creating
        user-friendly, well-structured, and valuable content that solves your
        audience's problems.

        Whether you're a marketing pro, content creator, or just starting with SEO,

        this episode is packed with actionable advice to elevate your content strategy!
        🎯

        15 min
      • The Chat - Content for Marketing

        Content for Marketing.

        This was a long conversation so we broke it up into three parts:

        Part 1: Audience, Personas and Story Telling

        Part 2: Optimizing for Search Engines

        Part 3: Promoting, Monitoring and Multiplying your Content

        18 min
      • Marketing for Social Media

        Discover the future of social media marketing in this engaging episode of The Chat! Join Terry and Pal as they break down the strategies shaping the digital landscape, from the dominance of mobile-first platforms to the explosive growth of short-form video content. Learn how to define clear marketing objectives, craft compelling content strategies, and build authentic community connections that resonate with your audience.

        We’ll explore:

        • The rise of TikTok, YouTube Shorts, and Instagram Stories.
        • Why mobile devices are the cornerstone of social media success.
        • How to balance educational and promotional content with the 80/20 rule.
        • The role of influencers and micro-influencers in amplifying reach.
        • Practical tips for social media audits, performance measurement, and reputation management.
        • What AI and social commerce mean for the future of digital marketing.

          • Whether you're a marketing professional, business owner, or curious learner, this episode is packed with actionable insights to help you thrive in the ever-changing world of social media.

          🎥 Don’t forget to like, subscribe, and share your thoughts in the comments below!

          📌 Chapters:

          [00:01:27] Understanding the social media landscape
          [00:05:21] Building a strong foundation for success
          [00:13:39] Challenges and tips for community building
          [00:18:28] Leveraging advanced strategies like influencer marketing
          [00:27:09] AI, short-form content, and the future of social media

          Subscribe for more cutting-edge insights into marketing, sales, and growth strategies! 🚀

          45 min
        • The Chat - Phillip Swan and the Dawn of AI

          In this episode of The Chat, host Terry speaks with Phillip Swan, Chief Product Officer at AI Solutions Group, about the transformative impact of AI on industries and business strategies.

          Phillip shares insights on using AI to solve "migraine-level" business problems, emphasizing responsible AI adoption in areas like safety, operational efficiency, and customer-centric innovation.

          They discuss AI’s rapid evolution, the future of AGI, and the disruptive potential for industries like CRM, while highlighting the importance of ethical considerations, change management, and simplicity in implementation.

          Packed with practical advice and visionary predictions, this episode is a must-listen for leaders navigating the AI revolution.

          1 hr 5 min
        • The Chat - Monique Olan

          Hey everyone, Terry here! I had the incredible opportunity to sit down with Monique Olan, a true marketing ops powerhouse, on the latest episode of “The Chat” podcast.

          Monique shared so much valuable wisdom on the future of demand generation and how to position your brand for success in 2024 and beyond. I want to dive into some of the key takeaways from our conversation, so let’s jump right in!

          1 hr 21 min
        • Digital Marketing for Marketers

          The Digital Marketing for Marketers Toolkit.

          Today, marketers must use digital marketing. It’s become a ticket to the game. As a marketer, you need to understand many aspects of online marketing.
          Terry and Pal talk about Digital Marketing for Marketers.
          It will give actionable insights and strategies that marketers can use to take their campaigns to the next level.

          50 min

        About The Chat - Conversations with Leaders of Marketing and Sales

        From the publisher's feed

        Conversations with Marketing and Sales Leaders sharing insights, strategies and actionable tactics to grow your business.