The Check-In

Benjamin Davis turned his Google Ads freelancing into JB Marketing because being able to pack a bag and leave was the point, not the money.

Benjamin started JB Marketing, a Google Ads agency for e-commerce brands, just under a year ago with his business partner James. The first five or six months ran without any real tracking of revenue, profit, or fulfilment cost. Growth was strong but there was no centralised storage of data and no clear view of the numbers. He built an internal portal that holds every client, retainer, and process in one place. Now the team tracks profit per employee, profit per client, tooling costs, and uses RAG ratings with CSAT scores to time referral asks.

Benjamin plans to keep travelling long-term while only building portal features that the team requests or that move the business. He will only hire when the tracked client numbers say it is time, not on gut feeling.

Chapters
0:00 First taste of location freedom
4:43 Finding Google Ads by chance
6:44 Merging freelancing into JB Marketing
9:18 Referrals and the family of brands
10:25 Using RAG and CSAT to time asks
12:08 Tailoring communication per client
14:15 Building the internal portal
19:40 Why one portal beats ten tools
24:29 Advice for new founders
26:44 Track the numbers to decide

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Come on the show: book.revlinehq.com/apply
Austin: @austin.coveney
Made by Revline: revlinehq.com
The show: @the.checkin_pod

Six months in, Dennis got an email that looked like a real legal notice claiming his product was copyrighted and he was about to get sued.

He took the whole store down with about 1,100 orders still in transit, the chargebacks piled up, his payouts got frozen, and he lost all the money. A friend at a New York event looked at the notice and told him it was fake, sent by a competitor.

His first goal is to roll out a custom-manufactured product he has spent five rounds of samples designing for the beauty store. He also wants to push Five World to 1,000 members and put on a live event for them.

Chapters
0:00 The elevator story
0:58 How Dennis started online
5:48 The 12 month commitment
9:17 The first winning product
12:04 Spending the college money
17:46 The fake legal email
21:45 Rebuilding after the crash
27:20 Moving into beauty
33:44 Running Five World today
39:35 Goals for the year

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Come on the show: book.revlinehq.com/apply
Austin: @austin.coveney
Made by Revline: revlinehq.com
The show: @the.checkin_pod

Finley Hyett owns a social media marketing agency in South Wales, which he started building at sixteen through drop shipping.

The drop shipping course ate his savings from a Saturday and Sunday job and never made real money. He got three A stars at AS level, went back for one month, and quit, telling his parents he was done with school.

Finley plans to move to Austin in March next year, taking the British hospitality model into the US market.

Follow Finley
Instagram: https://instagram.com/finleyhyett
YouTube: https://youtube.com/@finleyhyett
TikTok: https://tiktok.com/@finleyhyett

Chapters
0:00 The agency in South Wales
1:51 Office skits and the client experience
3:40 Meeting a man in a Lamborghini
4:27 CS Digital born in a gym
5:39 Knocking on doors for free work
8:11 Dropping out after three A stars
11:24 Convincing his parents at dinner
13:21 Lessons on ego and income
19:10 The next six months
28:46 How to reach Finley

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Come on the show: book.revlinehq.com/apply
Austin: @austin.coveney
Made by Revline: revlinehq.com
The show: @the.checkin_pod