Everyone says SaaS is dead. It isn't, but what makes it valuable has moved. Code used to be the barrier to building software, which is why only people with real capital ever got a product to market. That barrier is gone, and what's left is knowing an industry well enough to constrain an AI into doing one job properly.
Jordan spent five years building a health and fitness app the expensive way: a cheap web app first, then a mid tier mobile build, then paying again for the version that actually worked. This episode is what he'd do instead if he had to start today, and what he's doing right now to prototype the next version.
Covered: why the MVP still matters, why the middle of any market is the dead zone, what a build that used to cost hundreds of thousands costs now, why vibe coding still isn't production quality, and what a guardrail business actually is.
00:00 Everyone says SaaS is dead
01:01 What building software used to take
01:25 The mistake that cost me the most
03:16 Cheap or premium, and why the middle dies
04:29 Beta testing and the feedback loop
05:33 What that same build costs now
06:08 Vibe code is not production quality
07:07 The moat moved from cash to knowledge
08:21 Why I'm giving this away
08:53 Guardrail SaaS, and how to build one
12:44 Why I think this survives
14:04 Build something worth buying
15:05 Where to start
https://www.incheckfit.com/