The Checkout Lane: Science-based marketing advice for Shopify merchants

Today we discuss what the latest research says about where to display the price relative to your product. This works for both online and for retail in case you also have an offline presence.

This episode is sponsored by Popsmash, which creates AI product quizzes in 5 minutes to give your customers personalized product recommendations that are proven to increase conversions, grow average order value, and reduce returns. Try Popsmash for free at popsmash dot com or find it in the Shopify App Store.

Today we discuss what the latest research says about time-limited promotions, how they work online vs. offline, example results, and how to make the most of them. We'll talk about when they work, how to implement this strategy, and what to watch out for if you decide to try this approach.

Learn how to market your Shopify store better as we summarize learnings from the latest scientific research in a 5-minute episode every week.

Today we discuss what the latest research says about how special days can boost your promotions and drive more sales. We'll talk about why they work, how to implement this strategy, and what to watch out for if you decide to try this approach.

Learn how to market your Shopify store better as we summarize learnings from the latest scientific research in a 5-minute episode every week.

In today's episode, we'll discuss what the latest research says about whether to use a fixed dollar amount off or a percentage off with discounts. We'll talk about how to decide which one to use in which situations and why it works.

In today's episode, we'll discuss what the latest research says about how framing discounts based on the discounted price makes it look bigger, which drives more sales. Interested? I sure am. We'll talk about how to do it and why it works.

In today's episode, we'll discuss what the latest research says about how to tweak how you ask customers for referrals and how this one little change can grow your referrals by over 80%! We'll talk about how to do it and why it works.

This episode is sponsored by Popsmash, which uses AI to help you sell more with personalized marketing. Try Popsmash for free at popsmash.com

In today's episode, we'll discuss what the latest research says about how, perhaps counterintuitively, asking customers for feedback can actually boost your sales! We'll talk about how to do it and why it works.

In today's episode, we'll discuss what the latest research says about the perfect number of marketing claims to best persuade potential customers.

Today we discuss what the latest research says about how marketplaces like Amazon and Etsy can be a good place to find your first customers. However, they're not right for everyone, so we'll also talk about how to know if it's right for you and what the tradeoffs are.

Proven ways to better market your Shopify store based on the latest research in bite-sized episodes you can listen to on to go.

In this episode, we cover what the latest research says on how to decide which online marketing channels you should focus on to market your Shopify store. Here's a hint: It depends on your product!

This episode is sponsored by POPSMASH, the fastest way for Shopify stores to turn their Instagram followers into email subscribers and drive sales. Try Popsmash for free in the Shopify app store: https://apps.shopify.com/popsmash