In this week's episode of The Child Care Bridge, Michael unveils the secret formula to outshine your competition and build a childcare business that stands the test of time. Through the powerful MAST framework—Marketing, Accounting, Sales, Team, and Systems—he discusses why marketing must be your top priority to dominate your local market. Whether you're looking to expand, increase profits, or future-proof your center, Michael provides real-world examples, strategic insights, and tough love advice on investing in marketing the right way