Branding Advice for New Musicians from a Former Marketing Professional:

The Chilling Effect: Dealing With Online Harassment and Working With The Police and Representatives To Fight It


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The chilling effect is a legal and psychological term, but in the context of being a creator, it’s that feeling of holding back. It’s when you have a great idea for a social media post, a new song, or a bold lyric, but you stop yourself because you’re worried about the backlash. It’s the fear of trolls, malicious reporting, or false accusations that makes you self-censor.

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Branding Advice for New Musicians from a Former Marketing Professional:By Alexander Paul Burton