In today's episode I am sharing a new theory that I am testing for a local funnel we are just days away from launching. This theory is based on the fact that leads don't necessarily (and frequently don't) result in actual new patients. What if we could increase the % of leads that actually schedule appointments, show up and ultimately result in real new patients rather than just "leads"? That would be pretty awesome right? Well, that is what we are testing here soon and I am going to share with you exactly what it is!