The Chiropractic Philanthropist with Dr. Ed Osburn

The Chiropractic Philanthropist with Dr. Ed Osburn

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The Chiropractic Philanthropist with Dr. Ed Osburn episodes

  • EP 443 | Anyone Can Be Player Of The Week...Why Consistency Is What Creates Hall Of Famers with Dr. Austin Cohen

    What separates a chiropractor who has one great month from one who builds something that lasts?

    Consistency.

    In this episode of The Chiropractic Philanthropist Revival Series, Dr. Ed Osburn sits down with Dr. Austin Cohen, chiropractor, entrepreneur, husband, father, and founder of Corrective Chiropractic and Chiro180, for a conversation about consistency, leadership, community, systems, scaling, and building a business that can operate beyond the doctor.

    Austin started Corrective Chiropractic in 2009 with one clinic and has grown it to 14 locations across the Southeast. He also created Chiro180, a chiropractic software platform designed to help practices improve retention, revenue, patient management, and operational systems. Austin Cohen

    Austin shares one of the principles he repeatedly teaches his team and doctors:

    "Anyone can be player of the week, but consistency...that's what creates Hall of Famers." Austin Cohen

    Ed and Austin explore what consistency actually looks like when you're building a chiropractic practice. They discuss leadership, operations manuals, scaling from one location to multiple clinics, and why entrepreneurs need to understand that growing a business requires more than simply working harder.

    Austin also opens up about 2022, which he describes as the worst year of his life, when several franchise locations failed and created significant disruption throughout his organization. The experience forced him to reevaluate alignment, core values, leadership, and the importance of staying true to his purpose and people. Austin Cohen

    The conversation then turns to community and marketing. Austin explains why, despite having access to digital marketing, his team has recently seen some of its strongest conversion through community-based strategies. He believes community is a marketing asset that doesn't disappear when a social platform changes or an algorithm shifts. Austin Cohen

    Ed and Austin also dive into Chiro180, the software Austin originally built to solve problems inside his own clinics. The platform helps chiropractors track new patients, care plans, conversion rates, marketing sources, demographics, events, and other practice data. Austin Cohen

    In this episode:
    • Why consistency creates long-term success
    • The difference between having one great month and building lasting momentum
    • How Austin grew Corrective Chiropractic from one location to 14
    • Why leadership becomes more important as you add locations
    • The lesson Austin learned from opening his second clinic
    • Why every practice needs an operations manual
    • How to lead doctors instead of simply placing them in a location
    • Why core values matter when scaling a company
    • Austin's experience navigating his toughest business year in 2022
    • How misalignment can create major problems in a growing organization
    • Why staying regional became part of Austin's strategy
    • Learning from failure and getting back up
    • Why entrepreneurs shouldn't compare themselves to other people
    • The danger of judging someone else's life by their highlight reel
    • Why community remains one of the most reliable marketing assets
    • How Austin's doctors use community retention plans
    • Why digital platforms shouldn't be your only source of new patients
    • How COVID reinforced the importance of building community
    • Why owning a business isn't the same as owning a job
    • When working for someone else might actually make more sense
    • The importance of mentorship and surrounding yourself with successful people
    • Austin's philosophy of being still in the chaos
    • Why entrepreneurs need to play the long game
    • Protecting your energy while building something meaningful
    • How Chiro180 was created from the needs of Austin's own clinics
    • Using data to understand new patient acquisition and retention
    • Tracking where new patients come from
    • Measuring care-plan conversion and value
    • Using data to better understand your ideal patient
    • Why office managers may have more capacity than owners realize
    • How systems can help teams become more productive
    • Why scalable systems are critical for multi-location practices
    • Austin's approach to building a business as if it could be sold tomorrow
    • The importance of frictionless processes
    • Using software to replace multiple disconnected systems
    • The role of technology in modern chiropractic practices
    • Why adversity can become an opportunity for growth
    • The lessons from The Obstacle Is The Way
    • How customer experience can transform a practice
    • Lessons from Fans First and the Savannah Bananas
    • Why chiropractors should focus on creating memorable patient experiences

    Austin's core message is simple:

    You don't need to be the best for one moment. You need to keep showing up, keep improving, and keep moving forward. Consistency is what turns short-term wins into long-term success.

    CONNECT WITH DR. AUSTIN COHEN Chiro180

    Learn more about Chiro180, Austin's chiropractic software platform designed to help practices manage patients, systems, data, retention, and growth.

    https://chiro180.com

    Austin also offers a free software demo through the website. Austin Cohen Austin Cohen

    Corrective Chiropractic

    Austin is the founder of Corrective Chiropractic, which began with one clinic in 2009 and has grown to 14 locations across the Southeast. Austin Cohen

    Website: [Insert Corrective Chiropractic website]

    Instagram

    Follow Dr. Austin Cohen for chiropractic business, leadership, marketing, and practice-growth content.

    Dr. Austin Cohen on Instagram

    EVENTS Growth Summit

    Austin's Growth Summit is designed for chiropractors focused on business growth, leadership, and building successful practices.

    Learn more through:

    https://chiro180.com

    Austin explains that attendees can visit Chiro180 and select Attend Growth Summit for event information. Austin Cohen

    Adventure Summit

    Austin also hosts Adventure Summit, an experience built around challenging chiropractors physically and mentally. He describes the event as an opportunity to get uncomfortable, build resilience, and push beyond perceived limitations. Austin Cohen

    RESOURCES MENTIONED The Obstacle Is The Way — Ryan Holiday

    Austin recommends Ryan Holiday's The Obstacle Is The Way, which shaped his perspective on setbacks and adversity as opportunities for growth and advancement. Austin Cohen

    Fans First — Jesse Cole

    Austin also recommends Fans First by Jesse Cole, founder of the Savannah Bananas, particularly for service providers interested in customer experience and creating memorable experiences for their customers. Austin Cohen

    CONNECT WITH TCP

    Website: https://www.chiropracticphilanthropist.com

    Apple Podcasts: https://podcasts.apple.com/ca/podcast/the-chiropractic-philanthropist-with-dr-ed-osburn/id911516462

    Spotify: https://open.spotify.com/show/164LfnNvQ3dlaL7nhlkfvr

    OUR VALUED SPONSORS — THANK YOU FOR SUPPORTING TCP INSiGHT CLA

    INSiGHT CLA delivers neurological scanning technology that helps chiropractors objectively assess nervous system function, communicate findings with patients, demonstrate measurable outcomes, and track progress over time.

    https://insightcla.com

    VidConcierge by Valtoria Media

    Video matters more than ever—but creating consistent, professional content can become another full-time job.

    VidConcierge helps chiropractors show up authentically on camera while their team handles the production behind the scenes, creating high-impact video content designed to build authority, visibility and trust.

    Video. Visibility. Results.

    https://www.valtoriamedia.com/discovery-call

    Money Ripples

    What if your practice became optional because your money was already working for you?

    Chris Miles and the Money Ripples team help chiropractors build real passive income so they can practice by choice—not necessity.

    https://moneyripples.com

    KonnectMD

    Better healthcare. Stronger practices.

    KonnectMD helps chiropractors expand patient care with affordable concierge medical services while creating recurring revenue through the KonnectMD Agent Program.

    https://konnectmdagency.com/radianthealth

    Have a question, want to recommend a guest, or want to learn more about TCP?

    Visit:

    https://www.chiropracticphilanthropist.com

    37 min
  • EP 442 | Stop Trying To Be Liked...Why Chiropractors Need To Master The Art Of Being Respected with Dan Bai

    What if trying too hard to be liked is actually getting in the way of helping more people?

    In this episode of The Chiropractic Philanthropist Revival Series, Dr. Ed Osburn sits down with Dan Bai, CEO and founder of Close for Chiro, for a bold conversation about sales, communication, authenticity, authority, leadership, and what it really takes to help more patients say yes to care.

    Dan has spent more than two decades in chiropractic and built Close for Chiro specifically around sales training for the chiropractic profession. He shares why the company's provocative name was intentional and why he believes chiropractors need to rethink what "sales" actually means. Dan Bai

    Ed and Dan dive into one of the biggest challenges many chiropractors face: wanting patients to like them so badly that they're afraid to communicate with certainty.

    Dan explains why being liked is different from being respected, and why authority and trust are essential if a patient is going to follow your recommendations. Dan Bai

    The conversation also explores why sales shouldn't be viewed as a transaction. Dan argues that the initial interaction is the first domino in creating transformation, because if patients don't accept the care they need, they never get the opportunity to experience the results. Dan Bai

    They also discuss Close for Chiro's approach to training, why implementation matters more than simply consuming information, and how accountability and early wins help chiropractors actually put what they learn into practice. Dan Bai

    Dan and Ed also get into professional unity, handling criticism, mentorship, AI, and the importance of continuing to improve your communication and business skills.

    In this episode:
    • Why chiropractors shouldn't focus on being liked
    • The difference between being liked and being respected
    • Why authority and certainty matter in patient communication
    • Why many chiropractors struggle with sales
    • Why the word "sales" triggers so many chiropractors
    • Why Dan intentionally chose the name Close for Chiro
    • How authenticity can make your communication more effective
    • Why authenticity doesn't mean sharing everything publicly
    • Learning from criticism instead of taking it personally
    • Why no successful person truly does everything alone
    • How patients can become some of your greatest teachers
    • Who the ideal Close for Chiro client is
    • Why chiropractors in the 10–15 year range may benefit most from sales training
    • Why newer chiropractors sometimes believe they can simply wing it
    • The importance of following a proven system before modifying it
    • Why implementation matters more than consuming information
    • How Close for Chiro creates early wins for its students
    • Why accountability is critical for online education
    • How chiropractors can improve their patient communication skills
    • Why attracting new patients isn't enough if they don't accept care
    • The connection between patient conversion and patient outcomes
    • Why sales can be part of service rather than a transaction
    • Why chiropractors need to stop competing over philosophy and technique
    • The importance of professional unity and collaboration
    • How Close for Chiro adapted its training before the COVID pandemic
    • Why guided online education can outperform a "set it and forget it" model
    • Using AI to practice handling patient objections
    • How AI could change sales training and communication
    • Dan's experience overcoming major professional challenges
    • Why persistence matters when building a business
    • The value of learning from mentors, patients, and experience
    • Books Dan recommends for improving sales and communication
    • Why giving away valuable content can be part of a larger marketing strategy
    • The difference between "hunting" for clients and "farming" through content
    • Why chiropractors need both a relationship-building engine and a direct sales process

    Dan's core message is simple:

    Being liked isn't enough. If you want to help more people, you need the confidence and communication skills to earn their trust, establish authority, and guide them toward the care you believe they need.

    CONNECT WITH DAN BAI Close for Chiro

    Learn more about Close for Chiro and its chiropractic sales training:

    https://closeforchiro.com

    Dan explains that Close for Chiro is focused specifically on sales training for chiropractors and helping doctors improve patient communication and implementation. Dan Bai

    Instagram

    @real_closeforchiro

    https://www.instagram.com/real_closeforchiro/

    Dan mentions Instagram as one of the best ways to follow his current content. Dan Bai

    RESOURCES MENTIONED The Accidental Salesman

    Dan recommends The Accidental Salesman as a foundational sales book for chiropractors who never intended to become salespeople but found themselves needing to develop those skills. Dan Bai

    Pitch Anything

    Dan also recommends Pitch Anything as another foundational sales resource. Dan Bai

    Traction — Gino Wickman

    Dan discusses Traction and the Entrepreneurial Operating System (EOS) as an example of how free educational content can introduce people to a methodology before they invest in implementation help. Dan Bai

    CONNECT WITH TCP

    Website: https://www.chiropracticphilanthropist.com

    Apple Podcasts: https://podcasts.apple.com/ca/podcast/the-chiropractic-philanthropist-with-dr-ed-osburn/id911516462

    Spotify: https://open.spotify.com/show/164LfnNvQ3dlaL7nhlkfvr

    OUR VALUED SPONSORS — THANK YOU FOR SUPPORTING TCP INSiGHT CLA

    INSiGHT CLA delivers neurological scanning technology that helps chiropractors objectively assess nervous system function, communicate findings with patients, demonstrate measurable outcomes, and track progress over time.

    https://insightcla.com

    VidConcierge by Valtoria Media

    Video matters more than ever—but creating consistent, professional content can become another full-time job.

    VidConcierge helps chiropractors show up authentically on camera while their team handles the production behind the scenes, creating high-impact video content designed to build authority, visibility and trust.

    Video. Visibility. Results.

    https://www.valtoriamedia.com/discovery-call

    Money Ripples

    What if your practice became optional because your money was already working for you?

    Chris Miles and the Money Ripples team help chiropractors build real passive income so they can practice by choice—not necessity.

    https://moneyripples.com

    KonnectMD

    Better healthcare. Stronger practices.

    KonnectMD helps chiropractors expand patient care with affordable concierge medical services while creating recurring revenue through the KonnectMD Agent Program.

    https://konnectmdagency.com/radianthealth

    Have a question, want to recommend a guest, or want to learn more about TCP?

    Visit:

    https://www.chiropracticphilanthropist.com

    52 min
  • EP 441 | Scoliosis Is More Than A Curve...Why Chiropractors Need To Look Beyond The X-Ray with Dr. Clayton Stitzel

    What if treating scoliosis isn't just about treating the curve?

    In this episode of The Chiropractic Philanthropist Revival Series, Dr. Ed Osburn sits down with Dr. Clayton Stitzel, a chiropractor and scoliosis specialist, for a deep conversation about scoliosis, genetics, neurotransmitters, hormones, rehabilitation, chiropractic care, and the future of personalized scoliosis treatment.

    Dr. Clayton has a biomechanics degree from Penn State University and graduated from Palmer College of Chiropractic in Davenport approximately 24 years ago. His interest in scoliosis began as a personal mission and eventually developed into a dedicated focus on understanding and treating the condition. 441 - Dr. Clayton Stitzel Trans…

    Clayton explains why he believes scoliosis needs to be understood as more than a spinal curvature visible on an X-ray. His approach looks at genetic predisposition, neurotransmitter patterns, hormone factors, and other variables that may help identify which patients are more likely to experience curve progression. 441 - Dr. Clayton Stitzel Trans…

    Ed and Clayton discuss why imaging alone may not tell the complete story. Two patients with the same Cobb angle can have very different progression risks, which is why Clayton has focused on combining imaging with genetic, hormone, and neurotransmitter information to personalize care. 441 - Dr. Clayton Stitzel Trans…

    The conversation also explores Clayton's scoliosis-specific treatment model, including rehabilitation, chiropractic adjustments, home exercises, genetic testing, and the ScoliSmart Activity Suit.

    Clayton also shares why he believes the future of scoliosis care will involve even more data, genetic testing, and AI—and why chiropractors have an opportunity to become an earlier point of care for families dealing with scoliosis. 441 - Dr. Clayton Stitzel Trans…

    In this episode:
    • Why scoliosis is more complicated than a curve on an X-ray
    • The problem with defining scoliosis only by degrees of curvature
    • Why two patients with the same Cobb angle may have different progression risks
    • The genetic factors Clayton has identified in scoliosis
    • The role of neurotransmitters and hormones in curve progression
    • Why personalized scoliosis care matters
    • How genetic variant testing is being used in scoliosis evaluation
    • How genetics and environmental factors can interact
    • Why imaging alone isn't predictive of progression
    • Moving from a reactive approach to a proactive approach
    • Why Clayton transitioned into a scoliosis-only practice
    • How chiropractors can recognize and support scoliosis patients
    • When a chiropractor may want to refer a progressive case
    • Clayton's five-day and 10-day scoliosis boot camp models
    • The role of chiropractic adjustments in rehabilitation
    • Why creating a new posture memory requires continued rehabilitation
    • How post-treatment X-rays are used to evaluate training effects
    • Why treatment needs to be personalized for each patient
    • The importance of learning from failure and challenging existing assumptions
    • Why scoliosis care needs better ideas, not simply better versions of existing approaches
    • How AI could change genetic analysis and scoliosis care
    • The potential of large genetic datasets to identify progression patterns
    • The future of genetic screening for children with scoliosis
    • Why chiropractors could become an early point of care for scoliosis
    • The ScoliSmart Activity Suit and how it is designed to support spinal derotation
    • The importance of helping patients develop better movement and posture patterns
    • The role of ongoing rehabilitation after an intensive program
    • Why chiropractors need to keep learning and expanding their knowledge
    • Clayton's advice for young chiropractors
    • The importance of treating the person rather than simply treating the X-ray
    • Why persistence and the willingness to fail are critical to innovation

    Clayton's core message is simple:

    Scoliosis is more than a curve. The more we understand the individual patient, the better we can personalize the care and identify who needs more support.

    CONNECT WITH DR. CLAYTON STITZEL Scoliosis Doctor

    Genetic, hormone, and neurotransmitter testing resources discussed in the episode:

    https://scoliosisdoctor.com

    Clayton explains that the testing services are available online, with reports provided to the doctor and/or patient. 441 - Dr. Clayton Stitzel Trans…

    Treating Scoliosis

    Learn more about Clayton's scoliosis boot camp program and treatment resources:

    https://treatingscoliosis.com 441 - Dr. Clayton Stitzel Trans…

    Back Genius

    Clayton recommends Back Genius, operated by Dr. Mark Morningstar, for doctors who want to learn more about scoliosis testing and related training:

    https://backgenius.com 441 - Dr. Clayton Stitzel Trans…

    Email Dr. Clayton Stitzel

    [email protected] 441 - Dr. Clayton Stitzel Trans…

    RESOURCE MENTIONED Decoding Scoliosis

    Dr. Clayton Stitzel's book exploring the epigenetics of scoliosis and the relationship between genetic variant patterns and environmental factors.

    Available on Amazon. 441 - Dr. Clayton Stitzel Trans…

    CONNECT WITH TCP

    Website: https://www.chiropracticphilanthropist.com

    Apple Podcasts: https://podcasts.apple.com/ca/podcast/the-chiropractic-philanthropist-with-dr-ed-osburn/id911516462

    Spotify: https://open.spotify.com/show/164LfnNvQ3dlaL7nhlkfvr

    OUR VALUED SPONSORS — THANK YOU FOR SUPPORTING TCP INSiGHT CLA

    INSiGHT CLA delivers neurological scanning technology that helps chiropractors objectively assess nervous system function, communicate findings with patients, demonstrate measurable outcomes, and track progress over time.

    https://insightcla.com

    VidConcierge by Valtoria Media

    Video matters more than ever—but creating consistent, professional content can become another full-time job.

    VidConcierge helps chiropractors show up authentically on camera while their team handles the production behind the scenes, creating high-impact video content designed to build authority, visibility and trust.

    Video. Visibility. Results.

    https://www.valtoriamedia.com/discovery-call

    Money Ripples

    What if your practice became optional because your money was already working for you?

    Chris Miles and the Money Ripples team help chiropractors build real passive income so they can practice by choice—not necessity.

    https://moneyripples.com

    KonnectMD

    Better healthcare. Stronger practices.

    KonnectMD helps chiropractors expand patient care with affordable concierge medical services while creating recurring revenue through the KonnectMD Agent Program.

    https://konnectmdagency.com/radianthealth

    Have a question, want to recommend a guest, or want to learn more about TCP?

    Visit:

    https://www.chiropracticphilanthropist.com

    46 min
  • EP 440 | Build It And They Will Come...Why Being A Great Chiropractor Isn't Enough with Dr. Chris Cameron

    What if being a great chiropractor isn't enough to build the practice you want?

    In this episode of The Chiropractic Philanthropist Revival Series, Dr. Ed Osburn sits down with Dr. Chris Cameron, a chiropractor with 25 years of practice experience, for a conversation about communication, marketing, social media, AI, authority, and what it really takes to build a thriving chiropractic practice. 440 - Dr. Chris Cameron

    Chris practices in a small town of approximately 5,000 people and has transformed his originally general family practice into a highly specific niche-based practice. 440 - Dr. Chris Cameron

    Chris shares one of the biggest lessons from his career: people have to know you, like you, and trust you before they will ever give you the opportunity to help them. After years of believing that simply being a great chiropractor would naturally bring people through the door, he realized that his community didn't know him nearly as well as he thought they did. 440 - Dr. Chris Cameron

    That realization led Chris to become highly active in content creation. Today, he maintains a consistent presence across social media, YouTube, and podcasting, using content to communicate with people outside the walls of his practice. 440 - Dr. Chris Cameron

    Ed and Chris also discuss why authenticity beats perfection, why chiropractors shouldn't create content simply to chase views, and how authority-based content can attract better-quality patients. Chris explains how he learned to stop worrying about looking perfect on camera and simply focus on consistently putting valuable information in front of people. 440 - Dr. Chris Cameron

    The conversation then moves into the rapidly changing world of AI. They explore how AI is changing content creation, why chiropractors need to start using AI rather than resisting it, and how an AI receptionist has helped Chris's office respond to potential new patients while freeing his team to spend more time actually connecting with people. 440 - Dr. Chris Cameron

    In this episode:
    • Why being a great chiropractor isn't enough to build a thriving practice
    • The importance of being known, liked, and trusted in your community
    • Chris's experience practicing in a small town
    • Why reputation can make or break a rural practice
    • How Chris transformed his general family practice into a niche-based practice
    • The wake-up call that made Chris realize his community didn't know him
    • Why social media became a powerful communication tool for his practice
    • How to create content without waiting for perfection
    • Why C+ is sometimes all you need
    • The importance of consistency when creating content
    • Why most people quit before they get good at content creation
    • The difference between influence-based content and authority-based content
    • Why sensational content may attract the wrong patients
    • Creating content around the problems people actually experience
    • How AI is changing the way people discover businesses and healthcare providers
    • Why chiropractors should embrace AI rather than resist it
    • The difference between an AI bot and an AI agent
    • How an AI receptionist can help capture potential new patients
    • Why missed calls can mean missed patients
    • How AI can free your team to spend more time building relationships
    • Using AI to create content faster
    • Building an "office brain" with your practice's knowledge and protocols
    • Using AI to generate social media content from your existing expertise
    • How Chris batches short-form videos
    • Using YouTube to build authority and trust before patients visit
    • Why chiropractors should focus on communication and marketing alongside clinical skills
    • The lesson Chris learned from believing "build it and they will come"
    • Why marketing and communication deserve more attention early in a chiropractic career
    • The importance of ongoing education and mentorship
    • How patient education can improve conversions
    • The role of niche-based services such as spinal decompression and shockwave
    • Why the main thing still needs to remain the main thing
    • The importance of collaboration within the chiropractic profession
    • Why chiropractors should become more involved in their communities and profession
    • How AI could change chiropractic over the next several years

    Chris's core message is simple:

    You can be an incredible chiropractor, but people can't benefit from your expertise if they don't know who you are, trust you, and understand how you can help them.

    CONNECT WITH DR. CHRIS CAMERON Cameron Chiropractic

    https://cameronchiro.com

    Chris has been practicing for 25 years and has evolved his practice from a general family practice into a more specific niche-based practice. 440 - Dr. Chris Cameron

    RESOURCES MENTIONED Close for Chiro

    Chris discusses Close for Chiro as a resource focused on helping chiropractors communicate the value of care and guide patients through their first visit. 440 - Dr. Chris Cameron

    Website: [Insert link if available]

    Specialized Practice

    Chris also discusses Specialized Practice with Vince Leone, particularly around niche services such as spinal decompression, knee decompression, and laser/shockwave therapy. 440 - Dr. Chris Cameron

    AI Tools Discussed

    ChatGPT https://chatgpt.com

    Claude https://claude.ai

    Google Gemini https://gemini.google.com

    Perplexity https://www.perplexity.ai

    BigVu

    Chris mentions using BigVu as a teleprompter to make recording short-form videos easier and faster. 440 - Dr. Chris Cameron

    CONNECT WITH TCP

    Website: https://www.chiropracticphilanthropist.com

    Apple Podcasts: https://podcasts.apple.com/ca/podcast/the-chiropractic-philanthropist-with-dr-ed-osburn/id911516462

    Spotify: https://open.spotify.com/show/164LfnNvQ3dlaL7nhlkfvr

    OUR VALUED SPONSORS — THANK YOU FOR SUPPORTING TCP INSiGHT CLA

    INSiGHT CLA delivers neurological scanning technology that helps chiropractors objectively assess nervous system function, communicate findings with patients, demonstrate measurable outcomes, and track progress over time.

    https://insightcla.com

    VidConcierge by Valtoria Media

    Video matters more than ever—but creating consistent, professional content can become another full-time job.

    VidConcierge helps chiropractors show up authentically on camera while their team handles the production behind the scenes, creating high-impact video content designed to build authority, visibility and trust.

    Video. Visibility. Results.

    https://www.valtoriamedia.com/discovery-call

    Money Ripples

    What if your practice became optional because your money was already working for you?

    Chris Miles and the Money Ripples team help chiropractors build real passive income so they can practice by choice—not necessity.

    https://moneyripples.com

    KonnectMD

    Better healthcare. Stronger practices.

    KonnectMD helps chiropractors expand patient care with affordable concierge medical services while creating recurring revenue through the KonnectMD Agent Program.

    https://konnectmdagency.com/radianthealth

    Have a question, want to recommend a guest, or want to learn more about TCP?

    Visit:

    https://www.chiropracticphilanthropist.com

    44 min
  • EP 439 | AI Is Changing How Patients Find You...Why Chiropractors Need To Get Found In The New Search Era with Dr. Josh Handt

    What if the way people find their next chiropractor is changing faster than most practices realize?

    In this episode of The Chiropractic Philanthropist Revival Series, Dr. Ed Osburn sits down with Dr. Josh Handt, a chiropractor with 20 years of practice experience in Manhattan, for a wide-ranging conversation about AI, search, content, new-patient acquisition, practice growth, and the future of chiropractic. EP 439 Dr. Josh Handt

    Josh shares how his practice has adapted its website and content strategy around the way people are now searching for healthcare. Instead of relying only on traditional Google search, the practice is creating content around the actual questions people ask and making that content accessible to both traditional search engines and AI platforms. EP 439 Dr. Josh Handt

    Ed and Josh discuss why chiropractors need to think beyond traditional SEO and start considering AI search and answer engine optimization (AEO). They explore how patients are increasingly asking tools like ChatGPT, Gemini, Perplexity, and Claude who can help them with a specific problem in their area. EP 439 Dr. Josh Handt

    The conversation also gets into content creation, AI-generated media, social media strategy, decompression, practice expansion, professional collaboration, and why chiropractors need to embrace useful technology rather than resist it.

    Josh shares how he uses AI tools to research questions, create SEO/AEO-focused content, produce videos, and build a series-based social strategy that encourages people to keep coming back for the next piece of content. EP 439 Dr. Josh Handt EP 439 Dr. Josh Handt

    IN THIS EPISODE:
    • How AI is changing the way patients search for chiropractors
    • Why traditional SEO alone may no longer be enough
    • The difference between SEO and AEO
    • Why chiropractors need to answer the questions their potential patients are already asking
    • How Josh rebuilt his practice website around search intent
    • Using blog posts and short-form videos together
    • Why patients can begin building a relationship with your practice before their first visit
    • How an AI assistant on your website can help answer patient questions
    • Why the quality of leads matters more than simply generating more leads
    • Why social advertising hasn't always produced the same results for Josh's practice
    • How content can attract people who are actively searching for a solution
    • Why chiropractors need to be known for something
    • How AI platforms may influence which healthcare providers people discover
    • Why resisting technology could create a visibility problem for chiropractic
    • How AI can help chiropractors create content without doing everything manually
    • Using ChatGPT, Gemini, Claude, Perplexity, and other AI tools
    • How Josh uses AI to research content ideas and create SEO/AEO-focused articles
    • Using video alongside written content
    • Why series-based social content can increase followers and engagement
    • How decompression became another tool in Josh's practice
    • Why supporting technologies don't necessarily have to replace the core chiropractic approach
    • The importance of keeping the main thing the main thing
    • Why professional collaboration matters
    • The role of chiropractors in getting involved at the local level
    • Why students need more opportunities to connect with successful chiropractors
    • How live events create connections that virtual events can't completely replicate
    • Why attention is the starting point for generating leads and new patients

    Josh's core message is simple:

    People can't choose your practice if they can't find you. The future of chiropractic marketing is about being visible wherever your ideal patients are searching—including AI.

    CONNECT WITH DR. JOSH HANDT Lifestyle Locker

    https://lifestylelocker.com

    New York Chiropractic

    https://newyorkchiropractic.com

    Josh is based in Manhattan and has been in practice for approximately 20 years. EP 439 Dr. Josh Handt

    RESOURCES MENTIONED ChatGPT

    https://chatgpt.com

    Claude

    https://claude.ai

    Google Gemini

    https://gemini.google.com

    Perplexity

    https://www.perplexity.ai

    AnswerThePublic

    Josh recommends using AnswerThePublic to identify the questions people are actually searching for around topics such as pediatric chiropractic, decompression, and herniated discs. He then uses those questions to create videos and SEO/AEO-focused content. EP 439 Dr. Josh Handt

    https://answerthepublic.com

    Captions

    Josh also mentions using the Captions app to add captions to short-form videos and speed up his content workflow. EP 439 Dr. Josh Handt

    CONNECT WITH TCP

    Website: https://www.chiropracticphilanthropist.com

    Apple Podcasts: https://podcasts.apple.com/ca/podcast/the-chiropractic-philanthropist-with-dr-ed-osburn/id911516462

    Spotify: https://open.spotify.com/show/164LfnNvQ3dlaL7nhlkfvr

    OUR VALUED SPONSORS — THANK YOU FOR SUPPORTING TCP INSiGHT CLA

    INSiGHT CLA delivers neurological scanning technology that helps chiropractors objectively assess nervous system function, communicate findings with patients, demonstrate measurable outcomes, and track progress over time.

    https://insightcla.com

    VidConcierge by Valtoria Media

    Video matters more than ever—but creating consistent, professional content can become another full-time job.

    VidConcierge helps chiropractors show up authentically on camera while their team handles the production behind the scenes, creating high-impact video content designed to build authority, visibility and trust.

    Video. Visibility. Results.

    https://www.valtoriamedia.com/discovery-call

    Money Ripples

    What if your practice became optional because your money was already working for you?

    Chris Miles and the Money Ripples team help chiropractors build real passive income so they can practice by choice—not necessity.

    https://moneyripples.com

    KonnectMD

    Better healthcare. Stronger practices.

    KonnectMD helps chiropractors expand patient care with affordable concierge medical services while creating recurring revenue through the KonnectMD Agent Program.

    https://konnectmdagency.com/radianthealth

    Have a question, want to recommend a guest, or want to learn more about TCP?

    Visit:

    https://www.chiropracticphilanthropist.com

    1 hr 2 min
  • EP 438 | Your Podcast Is More Than Content...Why Chiropractors Need To Turn Conversations Into Growth with Dr. Jason Bradley

    What if your podcast isn't just a content platform...but a way to create relationships, build authority, and help more people?

    In this episode of The Chiropractic Philanthropist Revival Series, Dr. Ed Osburn sits down with Dr. Jason Bradley, a functional medicine doctor, entrepreneur, podcaster, and host of Get Better Faster, for a conversation about podcasting, content, healthcare access, and the power of consistently having meaningful conversations.

    Jason has been a functional medicine doctor for 26 years and currently operates a virtual concierge functional medicine clinic. He also hosts Get Better Faster, works on healthcare-access initiatives, is developing a second book focused on thyroid health, and has been involved with the American Board of Functional Medicine. 438 Jason Bradley

    Ed and Jason dive into why podcasting can be much more than simply recording interviews and publishing episodes.

    They discuss how conversations can create relationships, collaborations, sales opportunities, and new ways to reach people who are actively looking for solutions. Jason also shares how Get Better Faster grew into a serious content operation and why having the right team behind a podcast can make the difference between an idea that gets abandoned and a show that keeps growing. 438 Jason Bradley

    The conversation also takes a deeper turn into Jason's experience with thyroid health, the philosophy behind Thyroid Authority, and his focus on asking why rather than simply addressing what appears on a lab report. 438 Jason Bradley

    They also discuss KonektMD, a healthcare membership Jason has been involved with, and how chiropractors can potentially use it as an additional healthcare resource for themselves, their families, and their patients. 438 Jason Bradley

    In this episode:
    • Why podcasting is more than simply creating content
    • How conversations can lead to relationships, collaborations, and business opportunities
    • Why chiropractors should consider podcasting as part of their content strategy
    • How Jason and James Chester built Get Better Faster
    • What goes on behind the scenes of producing a consistent podcast
    • Why having a team can make podcasting more sustainable
    • How Jason's wife, Dr. Rachel Bradley, became an integral part of the production operation
    • How AI is helping with podcast research and production
    • Why consistently showing up matters more than simply launching a podcast
    • How a podcast can generate leads when the right CTA is included
    • Jason's experience building a virtual concierge functional medicine practice
    • The story behind Thyroid Authority
    • Why Jason emphasizes asking "why" rather than only looking at "what"
    • The relationship between thyroid health and broader health factors
    • How Jason's personal experience influenced his work in thyroid health
    • The importance of looking at the bigger picture when evaluating health
    • KonektMD and the concept of concierge healthcare membership
    • How chiropractors can potentially use KonektMD as an additional resource
    • The importance of finding ways to help more people through multiple platforms
    • Why the right team and consistent execution matter when building media

    Jason's core message is simple:

    Podcasting creates conversations. Conversations create relationships. And relationships can create opportunities to help more people.

    CONNECT WITH DR. JASON BRADLEY Get Better Faster

    Listen to Jason Bradley and James Chester's podcast, Get Better Faster.

    Search Get Better Faster on Apple Podcasts, Spotify, or your preferred podcast platform.

    Thyroid Authority

    Learn more about Jason's virtual thyroid-focused practice:

    https://thyroidauthority.com

    Jason explains that Thyroid Authority works primarily with people dealing with diagnosed or suspected thyroid and autoimmune thyroid issues. 438 Jason Bradley

    KonektMD

    Healthcare membership discussed during the episode:

    https://konektmdnow.com/radianthealth

    For chiropractors interested in the agency/ambassador opportunity:

    https://konektmdagency.com/radianthealth

    Jason explains that chiropractors can explore becoming agent ambassadors and potentially offer the membership as an additional healthcare resource to patients who choose to opt in. 438 Jason Bradley

    CONNECT WITH TCP

    Website: https://www.chiropracticphilanthropist.com

    Apple Podcasts: https://podcasts.apple.com/ca/podcast/the-chiropractic-philanthropist-with-dr-ed-osburn/id911516462

    Spotify: https://open.spotify.com/show/164LfnNvQ3dlaL7nhlkfvr

    OUR VALUED SPONSORS — THANK YOU FOR SUPPORTING TCP INSiGHT CLA

    INSiGHT CLA delivers neurological scanning technology that helps chiropractors objectively assess nervous system function, communicate findings with patients, demonstrate measurable outcomes, and track progress over time.

    https://insightcla.com

    VidConcierge by Valtoria Media

    Video matters more than ever—but creating consistent, professional content can become another full-time job.

    VidConcierge helps chiropractors show up authentically on camera while their team handles the production behind the scenes, creating high-impact video content designed to build authority, visibility and trust.

    Video. Visibility. Results.

    https://www.valtoriamedia.com/discovery-call

    Money Ripples

    What if your practice became optional because your money was already working for you?

    Chris Miles and the Money Ripples team help chiropractors build real passive income so they can practice by choice—not necessity.

    https://moneyripples.com

    KonnectMD

    Better healthcare. Stronger practices.

    KonnectMD helps chiropractors expand patient care with affordable concierge medical services while creating recurring revenue through the KonnectMD Agent Program.

    https://konnectmdagency.com/radianthealth

    Have a question, want to recommend a guest, or want to learn more about TCP?

    Visit:

    https://www.chiropracticphilanthropist.com

    50 min
  • EP 437 | Information Isn't Enough...Why Chiropractors Need To Lead People To Transformation with Dr. Steve Tullius

    What if giving people more information isn't enough to help them take the next step?

    In this episode of The Chiropractic Philanthropist Revival Series, Dr. Ed Osburn sits down with Dr. Steve Tullius, a chiropractor, educator, workshop strategist, and advocate for helping chiropractors communicate their message to more people.

    Steve has been in practice for 24 years and has spent the last decade focused on helping chiropractors create demand for chiropractic through communication strategies and workshops. He also serves as chairman of the board of Sherman College and is involved in several professional initiatives focused on advancing chiropractic. 437 Steve Tellius-1

    Ed and Steve unpack why many chiropractors can give an incredible presentation, provide valuable information, and still struggle to get people to take the next step.

    The difference, Steve explains, is between logical certainty and emotional certainty. People need information, but they also need to see a clear picture of the transformation they could experience and understand what taking the next step actually looks like. 437 Steve Tellius-1

    The conversation also explores workshops, public speaking, practice growth, burnout, leadership, communication, and why chiropractors need to find ways to share their message without sacrificing themselves in the process.

    Steve shares how workshops became the foundation of his own practice and eventually grew into a system that has helped doctors deliver more than 10,000 workshops. 437 Steve Tellius-1

    In this episode:
    • Why information alone doesn't necessarily create action
    • The difference between logical certainty and emotional certainty
    • Why people need transformation, not just information
    • How workshops can become a consistent practice-growth strategy
    • Why public speaking can help chiropractors develop communication and leadership skills
    • How Steve built a workshop system that generated consistent new-patient opportunities
    • Why the biggest challenge isn't always getting people into the room
    • How to move people from attending a workshop to taking the next step
    • Why transparency around the care process matters
    • How clearly communicating what happens after the initial exam can reduce uncertainty
    • Why chiropractors need to communicate their message with conviction
    • The connection between confidence, experience, and practice growth
    • Why chiropractors can burn themselves out by sacrificing too much of their personal lives
    • How Steve learned to create more space for himself and his family
    • Why finding common ground can help move the profession forward
    • The importance of collaboration without compromising core principles
    • How workshops can help doctors become better communicators and leaders
    • Why chiropractors should focus on the populations they are best equipped to serve
    • Steve's advice for chiropractors struggling with confidence
    • The importance of recognizing and challenging limiting beliefs

    Steve's core message is simple:

    People don't just need more information. They need to understand the transformation, believe in the possibility, and know what the next step looks like.

    CONNECT WITH DR. STEVE TULLIUS Waitlist Workshops

    Learn more about Steve's workshop system for chiropractors:

    https://waitlistworkshops.com

    Steve explains that the system helps doctors select a workshop topic, market the event, interact with leads, and prepare to present so the doctor can focus on delivering the workshop and caring for the people who attend. 437 Steve Tellius-1

    Steve Tullius

    https://stevetullius.com

    Subluxation Squad

    Listen to Steve's podcast, Subluxation Squad.

    RESOURCES MENTIONED The Breakthrough Experience — John Demartini

    Steve recommends The Breakthrough Experience as a pivotal book for him. 437 Steve Tellius-1

    One Cause One Cure — Fred Barge

    Steve also recommends One Cause One Cure by Fred Barge. 437 Steve Tellius-1

    CONNECT WITH TCP

    Website: https://www.chiropracticphilanthropist.com

    Apple Podcasts: https://podcasts.apple.com/ca/podcast/the-chiropractic-philanthropist-with-dr-ed-osburn/id911516462

    Spotify: https://open.spotify.com/show/164LfnNvQ3dlaL7nhlkfvr

    OUR VALUED SPONSORS — THANK YOU FOR SUPPORTING TCP INSiGHT CLA

    INSiGHT CLA delivers neurological scanning technology that helps chiropractors objectively assess nervous system function, communicate findings with patients, demonstrate measurable outcomes, and track progress over time.

    https://insightcla.com

    VidConcierge by Valtoria Media

    Video matters more than ever—but creating consistent, professional content can become another full-time job.

    VidConcierge helps chiropractors show up authentically on camera while their team handles the production behind the scenes, creating high-impact video content designed to build authority, visibility and trust.

    Video. Visibility. Results.

    https://www.valtoriamedia.com/discovery-call

    Money Ripples

    What if your practice became optional because your money was already working for you?

    Chris Miles and the Money Ripples team help chiropractors build real passive income so they can practice by choice—not necessity.

    https://moneyripples.com

    KonnectMD

    Better healthcare. Stronger practices.

    KonnectMD helps chiropractors expand patient care with affordable concierge medical services while creating recurring revenue through the KonnectMD Agent Program.

    https://konnectmdagency.com/radianthealth

    Have a question, want to recommend a guest, or want to learn more about TCP?

    Visit:

    https://www.chiropracticphilanthropist.com

    1 hr 2 min
  • EP 436 | What If We're Missing the Root Cause?...Why Chiropractors Need To Understand Lifestyle Medicine with Dr. Patrick Garrett

    What if some of the biggest challenges facing patients require chiropractors to look beyond the adjustment room?

    In this episode of The Chiropractic Philanthropist Revival Series, Dr. Ed Osburn sits down with Dr. Patrick Garrett, a chiropractor and practitioner focused on functional and lifestyle medicine, for a wide-ranging conversation about chronic conditions, nutrition, lifestyle, patient education, and how chiropractors can expand the way they think about patient care.

    Dr. Patrick shares the journey that took him from chiropractic into medical education, clinical nutrition, functional medicine, and lifestyle medicine. He explains why he became interested in helping patients understand the lifestyle factors that may contribute to chronic health challenges rather than simply managing symptoms. Dr. Patrick Garret

    Ed and Patrick discuss autoimmune conditions, food and lifestyle choices, patient education, and the importance of making health recommendations practical and accessible. Patrick emphasizes his philosophy of "process over perfection" and describes how he works through food and lifestyle changes systematically with patients and clients. Dr. Patrick Garret

    They also explore where functional and lifestyle medicine can fit alongside chiropractic care, including how chiropractors can refer patients who need additional support without compromising the chiropractic relationship.

    Patrick explains his educational programs for doctors and health coaches, as well as his telehealth model for working with patients across different locations. Dr. Patrick Garret

    In this episode:
    • Dr. Patrick Garrett's journey from chiropractic into functional and lifestyle medicine
    • Why lifestyle medicine became an important part of Patrick's approach
    • The difference between managing health challenges and teaching patients about lifestyle factors
    • How food and lifestyle choices can be evaluated as part of a patient's overall health picture
    • Why Patrick emphasizes process over perfection
    • Making nutrition and lifestyle recommendations practical for everyday people
    • Why simple, sustainable changes can be easier to implement
    • How chiropractors can integrate additional health education into their practices
    • When chiropractors may want to refer patients for additional functional or lifestyle support
    • How referral relationships can help chiropractors serve patients without competing for their chiropractic care
    • Patrick's functional medicine education and health coaching programs
    • The importance of patient education and communication
    • How lifestyle habits can compound over time
    • Why consistency matters more than making one dramatic change
    • Patrick's advice to his younger self about mindfulness, meditation, nutrition, and lifestyle
    • Books and resources Patrick recommends for learning more about food, health, and lifestyle

    Patrick's core philosophy throughout the conversation is centered on understanding what people are doing, what they can change, and how to make those changes practical enough to sustain over time.

    CONNECT WITH DR. PATRICK GARRETT Mentoring Functional Medicine

    Learn more about Patrick's functional medicine education and training programs:

    https://mentoringfunctionalmedicine.com

    Patrick discusses the program as a 300-hour, self-paced postdoctoral diplomate course for doctors, along with a health coaching pathway for non-physicians. Dr. Patrick Garret

    Genomic Wellness Group

    For chiropractors looking for a referral option for patients who need additional functional and lifestyle medicine support:

    https://genomicwellnessgroup.com

    Patrick describes the telehealth practice as serving clients across multiple countries and explains how chiropractors can refer patients while maintaining their chiropractic relationship. Dr. Patrick Garret

    RESOURCES MENTIONED

    The End of Overeating — Dr. David Kessler

    A book Patrick recommends about the ways food can be designed and marketed to influence eating behavior. Dr. Patrick Garret

    Twinkie, Deconstructed

    Patrick discusses this book as a resource for understanding the ingredients and manufacturing processes behind processed foods. Dr. Patrick Garret

    Eating on the Wild Side — Jo Robinson

    A resource Patrick recommends for understanding how food selection, preparation, and processing can affect nutritional value. Dr. Patrick Garret

    The Blue Zones — Dan Buettner

    Patrick recommends The Blue Zones when discussing lifestyle patterns among long-lived populations. Dr. Patrick Garret

    The Hundred-Year Lie

    Patrick describes this book as an early influence on how he thought about the relationship between chemicals, food, and chronic disease. Dr. Patrick Garret

    CONNECT WITH TCP

    Website: https://www.chiropracticphilanthropist.com

    Apple Podcasts: https://podcasts.apple.com/ca/podcast/the-chiropractic-philanthropist-with-dr-ed-osburn/id911516462

    Spotify: https://open.spotify.com/show/164LfnNvQ3dlaL7nhlkfvr

    OUR VALUED SPONSORS — THANK YOU FOR SUPPORTING TCP INSiGHT CLA

    INSiGHT CLA delivers neurological scanning technology that helps chiropractors objectively assess nervous system function, communicate findings with patients, demonstrate measurable outcomes, and track progress over time.

    https://insightcla.com

    VidConcierge by Valtoria Media

    Video matters more than ever—but creating consistent, professional content can become another full-time job.

    VidConcierge helps chiropractors show up authentically on camera while their team handles the production behind the scenes, creating high-impact video content designed to build authority, visibility and trust.

    Video. Visibility. Results.

    https://www.valtoriamedia.com/discovery-call

    Money Ripples

    What if your practice became optional because your money was already working for you?

    Chris Miles and the Money Ripples team help chiropractors build real passive income so they can practice by choice—not necessity.

    https://moneyripples.com

    KonnectMD

    Better healthcare. Stronger practices.

    KonnectMD helps chiropractors expand patient care with affordable concierge medical services while creating recurring revenue through the KonnectMD Agent Program.

    https://konnectmdagency.com/radianthealth

    Have a question, want to recommend a guest, or want to learn more about TCP?

    Visit:

    https://www.chiropracticphilanthropist.com

    1 hr 7 min
  • EP 435 | Stop Trying To Be Everything To Everyone...Why Chiropractors Need To Find Their People with Dr. Susan Mitchell

    What if burnout isn't always about working too hard...but spending your energy on the wrong things?

    In this episode of The Chiropractic Philanthropist Revival Series, Dr. Ed Osburn sits down with Dr. Susan Mitchell, a chiropractor with nearly 30 years in practice and approximately 20 years of experience coaching chiropractors, for a conversation about passion, purpose, burnout, communication, leadership, and building a chiropractic practice that actually fuels you.

    Dr. Susan shares why she believes chiropractors can create successful, fulfilling practices when they become intentional about who they serve, what they are passionate about, and where they put their energy.

    Ed and Susan unpack why so many chiropractors feel burned out, why simply pushing harder isn't always the answer, and how identifying what is no longer serving you can help create more freedom and fulfillment.

    They also explore the importance of knowing your ideal patient, communicating with authenticity instead of relying on scripts, developing yourself alongside your practice, and creating exponential impact by helping other chiropractors succeed.

    Susan also discusses her approach to coaching and why she focuses on "more impact, more freedom, more you" rather than encouraging chiropractors to chase endless business opportunities.

    In this episode:
    • Why working harder isn't always the solution to burnout
    • How passion can fuel your practice instead of exhausting you
    • Why chiropractors need to identify their ideal patients
    • The importance of being intentional about who you serve
    • How to recognize when people, habits, or situations are no longer a fit
    • Susan's concept of "weeding your garden"
    • Why self-awareness matters when you're feeling burned out
    • The power of asking yourself, "What is actually true?"
    • Why communication matters more than memorizing scripts
    • Why chiropractors should tell the whole truth instead of trying to please everyone
    • The connection between personal growth and practice growth
    • Why building a chiropractic business doesn't have to mean adding more and more services
    • Susan's philosophy of more impact, more freedom, more you
    • How group coaching can create exponential impact
    • Why chiropractors can learn from one another inside a group environment
    • The importance of purpose and passion for the future of chiropractic
    • Why younger chiropractors need mentorship and support
    • How to take action when you feel that something needs to change
    • The importance of surrounding yourself with the right people
    • Susan's advice to her younger self about finding your people and focusing your energy

    Susan's message is simple:

    You don't have to be everything to everyone. Find your people, know your purpose, and put your energy where you can make the greatest impact.

    CONNECT WITH DR. SUSAN MITCHELL

    Success Beyond the Table

    Connect with Dr. Susan Mitchell and learn more about her coaching:

    https://successbeyondthetable.com

    The website provides an application for a strategy session and is designed to help chiropractors gain clarity around what they are looking for and where they want to grow. Dr. Susan Mitchell

    RESOURCES MENTIONED

    Byron Katie — Judge Your Neighbor

    Dr. Susan and Dr. Ed discuss Byron Katie's Judge Your Neighbor exercise and its focus on questioning the thoughts and beliefs that may be driving how you feel. Dr. Susan Mitchell

    Heidi Haavik

    Dr. Susan recommends Heidi Haavik's chiropractic research as a resource for chiropractors who want to better understand and communicate research around chiropractic. Dr. Susan Mitchell

    Dr. Tony Ebel / Experience Miracles

    Dr. Susan also recommends Dr. Tony Ebel and his work, including the Experience Miracles podcast and resources focused on pediatric and prenatal chiropractic. Dr. Susan Mitchell

    CONNECT WITH TCP

    Website: https://www.chiropracticphilanthropist.com

    Apple Podcasts: https://podcasts.apple.com/ca/podcast/the-chiropractic-philanthropist-with-dr-ed-osburn/id911516462

    Spotify: https://open.spotify.com/show/164LfnNvQ3dlaL7nhlkfvr

    OUR VALUED SPONSORS — THANK YOU FOR SUPPORTING TCP INSiGHT CLA

    INSiGHT CLA delivers neurological scanning technology that helps chiropractors objectively assess nervous system function, communicate findings with patients, demonstrate measurable outcomes, and track progress over time.

    https://insightcla.com

    VidConcierge by Valtoria Media

    Video matters more than ever—but creating consistent, professional content can become another full-time job.

    VidConcierge helps chiropractors show up authentically on camera while their team handles the production behind the scenes, creating high-impact video content designed to build authority, visibility and trust.

    Video. Visibility. Results.

    https://www.valtoria media.com/discovery-call

    Money Ripples

    What if your practice became optional because your money was already working for you?

    Chris Miles and the Money Ripples team help chiropractors build real passive income so they can practice by choice—not necessity.

    https://moneyripples.com

    KonnectMD

    Better healthcare. Stronger practices.

    KonnectMD helps chiropractors expand patient care with affordable concierge medical services while creating recurring revenue through the KonnectMD Agent Program.

    https://konnectmdagency.com/radianthealth

    Have a question, want to recommend a guest, or want to learn more about TCP?

    Visit:

    https://www.chiropracticphilanthropist.com

    37 min
  • EP 434 | Stop Waiting For Patients To Find You...Why Chiropractors Need To Get Back Into Their Communities with Dr. Paul Reed

    What if the biggest obstacle to growing your chiropractic practice isn't a lack of opportunity...but a lack of action?

    In this episode of The Chiropractic Philanthropist Revival Series, Dr. Ed Osburn sits down with Dr. Paul Reed, chiropractor, mentor, entrepreneur, and practice growth expert, for a conversation about why chiropractors must get back into their communities to create more opportunities to serve.

    Dr. Paul has spent decades building successful chiropractic practices, opening multiple clinics, mentoring doctors, and developing systems that help chiropractors grow their impact.

    Ed and Paul unpack why many chiropractors struggle with new patient acquisition and why relying only on social media, Google, or digital marketing may not be enough.

    Instead, they explore why the fundamentals of relationship building still matter: getting out into the community, creating conversations, building referral opportunities, and developing multiple marketing pillars that consistently bring new people into a practice.

    Dr. Paul shares why chiropractors need to shift their mindset from "I need patients" to "people need what I provide" and how confidence, certainty, and a mission-driven approach can change the way doctors approach practice growth.

    They also dive into leadership, team culture, scaling, and how chiropractors can build practices that create freedom instead of becoming another source of burnout.

    In this episode:
    • Why many chiropractors struggle with consistent new patient acquisition
    • Why relying only on social media and Google can limit practice growth
    • The importance of creating multiple marketing pillars
    • Why referrals don't happen automatically and how to create referral systems
    • How community screenings, events, and speaking opportunities create connections
    • Why chiropractors need to get outside their four walls
    • The mindset shift from acquiring patients to serving people
    • Building confidence through more conversations
    • Why planning your marketing calendar matters
    • Creating a strong team culture inside your practice
    • The role of leadership and communication in practice growth
    • Why KPIs alone are not enough to motivate a team
    • Scaling from one practice to multiple locations
    • Creating freedom through systems, leverage, and assets
    • The importance of building something valuable before exiting practice

    Dr. Paul's message is simple:

    Growth comes from taking action. If you want more people to experience chiropractic, you have to create more opportunities to reach them.

    CONNECT WITH DR. PAUL REED The Unstoppable CEO Podcast

    Listen to The Unstoppable CEO with Dr. Paul Reed:

    https://podcasts.apple.com/us/podcast/the-unstoppable-ceo-with-dr-paul-reed/id1895888760

    ChiroFEST | Chiropractic Conference | Vancouver, WA

    Learn more about ChiroFEST and upcoming chiropractic events:

    https://www.chirofest.org/

    CONNECT WITH TCP

    Website: https://www.chiropracticphilanthropist.com

    Apple Podcasts: https://podcasts.apple.com/ca/podcast/the-chiropractic-philanthropist-with-dr-ed-osburn/id911516462

    Spotify: https://open.spotify.com/show/164LfnNvQ3dlaL7nhlkfvr

    OUR VALUED SPONSORS — THANK YOU FOR SUPPORTING TCP INSiGHT CLA

    INSiGHT CLA delivers neurological scanning technology that helps chiropractors objectively assess nervous system function, communicate findings with patients, demonstrate measurable outcomes, and track progress over time.

    https://insightcla.com

    VidConcierge by Valtoria Media

    Video matters more than ever—but creating consistent, professional content can become another full-time job.

    VidConcierge helps chiropractors show up authentically on camera while their team handles the production behind the scenes, creating high-impact video content designed to build authority, visibility and trust.

    Video. Visibility. Results.

    https://www.valtoriamedia.com/discovery-call

    Money Ripples

    What if your practice became optional because your money was already working for you?

    Chris Miles and the Money Ripples team help chiropractors build real passive income so they can practice by choice—not necessity.

    https://moneyripples.com

    KonnectMD

    Better healthcare. Stronger practices.

    KonnectMD helps chiropractors expand patient care with affordable concierge medical services while creating recurring revenue through the KonnectMD Agent Program.

    https://konnectmdagency.com/radianthealth

    Have a question, want to recommend a guest, or want to learn more about TCP?

    Visit:

    https://www.chiropracticphilanthropist.com

    43 min

About The Chiropractic Philanthropist with Dr. Ed Osburn

From the publisher's feed

The Chiropractic Philanthropist is a podcast created for Chiropractors. Weekly conversations with Chiropreneurs & Entrepreneurs that have experienced both the highs and lows of practice, business…