The Chiropractic WHY podcast

In this episode of The Chiropractic WHY, I sit down with Keith Wassung, a man who has spent over four decades educating the public and chiropractors about the principles behind health, function, and chiropractic.

Keith’s story begins with a life-changing experience. A chance encounter with a chiropractor completely changed the direction of his life. That moment sparked a lifelong mission to understand how the body truly works and to help chiropractors communicate chiropractic in a way the public can actually understand.

Over the past 40+ years, Keith has delivered hundreds of lectures around the world, spoken to medical audiences, and helped chiropractors improve the way they communicate health, healing, and the value of chiropractic care.

In this conversation we explore why healing is a process, not an event, why chiropractors often struggle with communication, and how focusing on function rather than symptoms can transform both patient understanding and practice success.

Keith also shares insights on retention, referrals, philosophy, and how chiropractors can communicate chiropractic in a way that inspires people to value their health for the long term.

If you're a chiropractor looking to communicate more clearly, build better retention, and reconnect with the principles of chiropractic, this episode will challenge the way you think about practice and patient education.

What We Cover in This Episode

• Keith Wassung’s personal story and how chiropractic changed his life• Why healing is a process rather than a single event• The biggest communication mistakes chiropractors make• Why chiropractors should start with physiology, not chiropractic• The importance of engaging before informing• How retention begins before a patient even walks into the office• Why focusing on function instead of symptoms changes patient behaviour• The role of philosophy in creating certainty for chiropractors• Why chiropractic communication needs better translation for the public• Practical insights for young chiropractors entering the profession

n this episode, we sit down with Dr. Steven Hume, DC, a chiropractor based in Oxford who has recently transitioned from associate to clinic owner. Over the last year, Steven has built a practice that not only delivers clear, principled chiropractic care but also gives him the freedom and lifestyle he set out to create.

This conversation is an honest look at what it really takes to move from being an associate to opening your own office. We explore the internal shifts, philosophy, communication skills, and practical decisions that allowed Steven to build a steady, growing practice without unnecessary stress or high overheads.

We discuss the difference between being “half in” chiropractic and fully committing to it, why certainty changes everything in practice, and how retention, table talk, and philosophy underpin long-term success. Steven also shares openly about the doubts, frustrations, and lessons he experienced early in his career—and what finally helped things click.

If you’re an associate considering opening your own practice, or a chiropractor wanting more clarity, retention, and confidence in what you do, this episode will give you both encouragement and direction.

In this episode, we cover:

• The transition from associate to clinic owner
• Why philosophy creates certainty in practice
• The power of chiropractic in, chiropractic out
• How reading and education improve table talk
• Why communication is just as important as adjusting skill
• Building a practice with low overhead and simple systems
• The maths behind knowing when you’re ready to open
• Retention as a stress-reducer in business
• The role of Google reviews in growing a practice
• Why chiropractic isn’t the problem—application is

Steven also shares advice for chiropractors who are struggling early in their career, reminding us that growth takes time, skill, and patience—but the reward is a practice that is both fulfilling and sustainable.

In this episode, we sit down with Dr. Ana Echeveste DC, one of the kindest and passionate chiropractors in Europe.

Ana runs a powerhouse practice in San Sebastián, a beautiful office that truly changes lives and delivers upper cx chiropractic with precision. This conversation is raw, honest, and full of insights that will change the way you think about retention, communication, and what it means to truly lead a vitalistic practice.This episode we explore how retention really works, why discomfort is essential for growth (for you and your practice members), and how to communicate chiropractic in a way that is simple, powerful, and true to Chiropractic. Whether you're early in your career or refining your craft, this conversation will remind you why principled chiropractic matters—and how to translate that into a practice that grows with ease.In this episode, we cover:


• Why discomfort is the foundation of retention—and how to train it in yourself and your practice members


• The moment Ana threw out her PowerPoint on stage and chose full congruence


• How to communicate chiropractic without talking about pain


• Why society struggles with discomfort and how this affects care plans


• What it means to adjust from a place of “wonder” and how it transforms retention


• The role of table talk in building trust, certainty, and long-term care plans


• How chiropractors accidentally burn out—and why retention reverses everything

• Why you should stop giving lifestyle tips your practice members aren’t ready for


• The power of saying “I don’t know” in a way that builds authority and connection


• One simple thing every chiropractor can implement TODAY to improve retention

Our What is that Chiro technique series continues with KCUCS. Knee chest upper cervical specific technique is under the microscope in this episode and what a please it is to have Zachary Sedivy shedding some light on it. 

On this episode we go over the history of the technique, what’s is it like in daily practice and Everything in between. If you have ever wondered what an upper Cx chiropractor does, then this is the episode for you. 

What do we cover:

We are back and we are bring you our new series “What’s that Chiro technique?”

Ever wondered what a technique is about, what is the draw of it, WHY do they adjust the way they do, or just intrigued?

Then this is the series for you. 

We start out series with the amazing Dr Harriet Walking from Australia who chats about her experience and passion for ABC Chiropractic. 

Don’t know what ABC stands for?

Well this is the perfect podcast for you :P!

Harriet brings the fire, and opens up about what brought her to the technique (remember to listen to your mum), why she loves it, and a lot more. 

Get this in your ears soon and don’t forget to leave us a great review on whatever platform your listen to your podcast.

Oh and if you click follow you won’t miss out on more episodes as we go through a load of Chiro techniques and bring you everything you ever wanted to know on them. 

In this podcast we are joined by an incredible women of Chiropractic. Dr Lisa Tackle has gone from CA to DC2B to Chiropractic badass in short succession. From graduating to truly succeeding in Chiropractic practice Lisa has progressed at incredible speed to serving here community in a big way. 

Lisa went straight from college to owning and running her own clinic, something which often ends in struggle and hard times and has truly made it happen through understanding and hard work. We spent some time with this incredible Chiro to chat about what helped her be a Chiropractic success in such short time and to go through some of the lesson she learned on here journey. 

In this episode we spoke about:

The real world of Chiropractic can be hugely different than college. That first year of practice, that first job and those first few months in Chiropractic can be a real gulf between what you thought it would be. 

In this podcast we get to spend some time chatting about exactly that with the incredible Alex Becu-Steinson.

Alex along with his wife and business partner Hannah, have built an incredible group of practices and have developed one of the best new graduate programs within Europe. 

We spend some time chatting about getting that first job and what to do to push forward in those year years of practice. 

Alex also opens up on the reality of what employers are looking for, and from the other side how to make sure you end up with the new grad that as older Chiros we can inspire and help grow. 

What do we talk about;

The Chiropractic big idea - version Française.

You can’t help but smile when you speak with people who are truly on fire for Chiropractic. And Sebastien Fuentes is truly burning for TIC.

In this episode we get into his mind and his mission. We chat about the big idea, his big ideas and the Chiropractic big idea.

Things covered;

And much much more 

What a great podcast we have for your ears this episode. We were lucky enough to get the incredible Dr Felicia Stewart DC on to the pod.

Felicia is a HUGE speaker and teacher in the world of Chiropractic, a true deep thinker and communicator of Chiropractic and an all round incredible human.

Felicia shared on a key topic of Chiropractic Philosophy, general sense. It’s a topic that is intertwined with our understanding of Innate intelligence, linked to how the body functions and even to how we check and adjust.

Another killer podcast and what else did we cover:

Dr Bill Moss DC joins us on the podcast to share his insights into Chiropractic and we soon start discussing how important service and heart are for the Chiropractor.

Dr Bill is a renowned upper Cx Chiropractor who has taught all over the world and loves to share his awesome insight into Chiropractic. Bill really does no disappoint, he energy and dedication to Chiropractic is inspiring for all who hears it and we are sure he will give you a lot to think about in this episode. 

What did we cover in this episode: