Martin has a chat with Deniz Düzgün of DzO Media at Affiliate World Dubai 2024. Deniz is looking for talented Media Buyers, reach out to him here:   / deniz-düzgün-a407291a 

0:00 Intro
1:05 Deniz start in Search Arb
2:30 This is when Deniz started making 1k/day
3:30 Peak Search Arb
5:30 How is RSOC different to classic AFS
6:53 How much traffic Deniz is buying per day
7:50 The importance of focus
9:00 Deniz monetisation platform of choice
11:00 Want to work with Deniz?

Ok so you have found a winning concept with arb, you know how to launch a campaign without getting banned, you have a good relationship with one of the monetisers, they have promised you that you are on a really good rev share, you have research all the keywords and have a framework to created the most compelling creatives. 

The only problem is that you are a one man show. Completing all of those steps feels like running in molasses. You are so slow in the execution that you can only test 10% of all the ideas and opportunities you see. 

If this sounds somewhat familiar, this episode is for you. It is somewhere in eastern Europe together with my biz partner and friend Matthias. We will tell you in detail where to start building your team, what country has worked the best for us, how to write the job ad so that you will be flooded with applicants, where to post it, how much to offer and then how to find the diamonds in the mountains of applications that you will get.

0:55 Matthias shares about the last time he got arrested

2:50 The first steps moving from a one man shop to building a team

3:50 The one market to look at for outsourcing

5:25 Cultural fit

6:40 What to outsource first

7:25 Put your ad up on this page

7:39 Salary levels

8:00 How to filter applications

10:40 Expectations around test work

12:15 Sell the journey to your hire

15:15 Be very precise about your expectations 

16:55 Timezone considerations

17:55 Next steps after the first months

18:35 Hire three in one go

19:25 Don’t be an a-hole

21:10 Potential tax benefits

24:20 See you in Dubai?

Interview with Besmir Bregasi, Founder  TheOptimizer.io - The Automation platform for Native Ads / Facebook Ads / Tik Tok Ads / Google Ads / Search Arbitrage / Content Arbitrage

Get your copy of the Search Arb Bible here: https://theoptimizer.io/guides/searcharb

0:00 Intro
4:20 TheOptimizer presentation
5:19 Automations
5:52 Notification system
6:19 Creative Library
6:50 Campaign Launcher
7:05 How many search arbers use TheOptimizer?
9:40 The Search Arbitrage Bible
10:48 Is TheOptimizer mainly useful for native buyers?
12:05 No-brainer actions for Meta/TT
14:37 Is it risky to connect several business managers to the service?
15:45 Auto budget rules in practice
17:35 The future of arb, bright or gloomy?
18:42 Where to start buying traffic currently?
19:32 Besmir’s change from media buying to Saas
22:01 Keyword optimisation
24:20 Clickflare introduction
25:20 Why choose Clickflare over Voluum
26:48 Where to meet Besmir

Oded Gendler has been buying traffic since 2008. We had a chat about the ups and downs, and the future of the industry. Turn on, tune in and find out!

0:43 Oded’s background
4:09 Oded finds Search Arb 
5:10 How much Oded made with TikTok
5:49 Feed provider freaking out because of hard scaling
7:17 Google is getting stricter
8:38 When to start worrying about clawbacks
10:29 Oded is neither the pope or a saint
11:05 The Jobs Vertical - are we actually providing value?
13:10 The biggest clawbacks of TheChopShop
14:20 Example of clawback worthy traffic
16:11 Could this be over soon?
17:10 State of TT vs Meta currently
19:30 Fluctuating RPCs on Meta
20:50 Worst day of the week for Arb
21:40 How to deal with not instantly knowing your ROI
22:12 Keyword Optimisation 
25:54 Monetiser data difficult to compare directly
28:40 Oded’s monetisation platform mix
32:30 Buying traffic via GDN?
33:30 AFS vs RSOC
35:49 How hard to scale a certain vertical
37:15 How to think of new verticals to run
41:30 Split of US vs International traffic

Google is rolling out a new product for Search Arb called RSOC. In 2024 we predict that more and more people will get access to it and it could be a game changing event with significantly higher ROIs to anyone who has prepared for the changes. Watch the full episode to find out what it is and how to prepare.

We share our worst mistakes during our search arbitrage journey since 2009, so you hopefully can avoid them. These mistakes have cost us millions of dollars in missed revenue and are critical to avoid.