There is a lot of noise about what churches should be doing digitally and most of it is just distraction dressed up as strategy. In this episode Thomas and Shiloh cut through the noise and focus on the trends that are actually moving the needle for churches right now, starting with one that almost nobody in the church world is paying attention to yet. AI search tools like ChatGPT and Perplexity are already being used to find churches and the churches showing up in those results have a growing advantage that is only going to get bigger. This episode also covers AI content multiplication, the maturation of short-form video, the quiet death of the church app, the SMS renaissance, and why sermon podcasts are still one of the most underused free reach strategies available to any church regardless of size or budget.