The Circle Sessions

According to Forbes, 24% of consumers are now using social media to search for products, information, and brands. This number jumps to 46% for Gen Z! Understanding and leveraging this can give your podcast a significant edge in discoverability.

The focus of this episode is an emerging trend that sees social media being used as a search engine. Tonnisha starts by illustrating how platforms like Facebook, TikTok, and YouTube are increasingly becoming sources of information for users.

Citing statistics from Forbes and Sprout Social, she highlights that nearly 24% of consumers and a staggering 46% of Gen Z now utilize social media for searching products, information, and brands.

Tonnisha points out that while social media offers visual and interactive content that can be more engaging than traditional search engines, issues around credibility persist. Popular videos and influencers often overshadow the most accurate information, leading to potential misinformation.

How about some actionable insights for podcasters on how to optimize their content for social media search? Tonnisha emphasizes the importance of understanding the unique search purposes of different platforms, using relevant hashtags and keywords, and creating content that aligns with what users are likely looking for. Brett and Tonnisha also touch on the integration of AI in social media searches and how this technology is evolving across platforms like Google and TikTok.

Tonnisha shares practical advice on how podcasters can benefit from these shifts. She encourages creators to be strategic about their social media presence, focusing on where their target audience spends time online.

Key Moments

00:00 Social media increasingly competes with Google for searches.

06:19 AI evolving in Google Search and TikTok.

08:05 Tailor content based on platform and audience.

11:27 TikTok suggests related content using AI recommendations.

14:41 Future jobs will focus on social media search.

Top Takeaways

Social media platforms like TikTok, Facebook, and YouTube are increasingly being used as search engines, particularly by younger generations. This trend is something marketers and content creators must adapt to.

Traditional SEO principles can be applied to social media management to optimize content for visibility. Using relevant keywords and hashtags is a crucial strategy for appearing in social media searches.

Gen Z and subsequent generations show a high preference for social media searches over traditional search engines like Google. For Gen Z, this percentage stands at 46%. This indicates a significant shift in how information is sought and consumed.

While social media provides quick access to information, there are challenges regarding the credibility of that information. Unlike Google, social media content often prioritizes popularity over accuracy.

Each social media platform serves different user needs and has different search purposes. For instance, TikTok is preferred for video tutorials and storytime content, while Pinterest is useful for visual ideas and inspiration.

Incorporating trending hashtags and participating in popular social media trends can increase content visibility. Even though some claim hashtags are "dead," they remain effective on platforms like TikTok.

Creating playlists or categorized content can help keep the audience engaged. This tactic is similar to YouTube's recommended videos, making it easier for viewers to find related content.

As younger generations, like Gen Alpha, grow up with social media, the reliance on these platforms for search purposes is only expected to increase. Businesses and content creators need to prepare for this ongoing shift.

Effective use of social media search optimization and SEO can become a marketable skill. Podcasters and marketers can monetize their expertise by offering these skills as services to others.

Subscribe to Tonnisha's Tip of The Month

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at [email protected].

The Circle of Experts are:

Yasmine Robles from Rebel Marketing

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

Copyright 2025 Brett Johnson, My Podcast Guy™

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/abbynoise/face-game

License code: IUDJXGXP8JAXJVJS

https://creativecommons.org/licenses/by-nd/4.0/

Brett Johnson is joined by Yasmine Robles from the Circle of Experts. Yasmine, the owner of Robles Designs, specializes in designing websites that are not only visually stunning but also strategically aligned to foster business and podcast growth.

Brett and Yasmine explore the fundamentals of content strategy, emphasizing its importance for small business websites.

Yasmine explains that content strategy is about creating, publishing, and managing content that captivates your target audience, builds trust, and drives conversions. She provides practical advice on how small businesses can start planning their content strategy by understanding their audience, setting clear goals, and using a content calendar for scheduling posts.

Yasmine shares insightful tips for creating valuable content, suggesting that small businesses should focus on relevance, engagement, and consistency in tone. She also touches upon the significance of Search Engine Optimization (SEO), highlighting the balance between writing for the audience and incorporating key SEO terms.

How can small businesses distribute their content effectively? Yasmine encourages repurposing content across various platforms such as social media, email marketing, and blog posts to maximize reach and engagement.

She also underscores the importance of measuring success through tools like Google Analytics, Google Search Console, and Hotjar.

Throughout the discussion, Yasmine provides a realistic outlook on timeframes, noting that significant results from organic search efforts might take six to nine months, but patience and consistency will pay off. Brett and Yasmine also recommend content and website audits to identify gaps and fine-tune strategies for better results.

Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.

Her website.

Her Instagram.

Click here for the checklist!

Expert Moments

00:00 Understand audience, set goals, plan content calendar.

05:12 Valuable, engaging SEO example.

06:49 Target long key phrases, create focused content.

09:58 Use talk-to-text to improve, seek AI's help.

15:45 For small teams, assess marketing approach effectiveness.

16:47 Focus on aligning content with audience needs.

22:07 Podcast strategy, teamwork, and website optimization advice.

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at [email protected].

The Circle of Experts are:

Yasmine Robles from Rebel Marketing

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

Copyright 2025 Brett Johnson, My Podcast Guy™

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/vince-mcgill/lemon-slice

License code: 2NRNUIV5VG7FU3K5

https://creativecommons.org/licenses/by-nd/4.0/

What's the importance of the "reach" metric over the "impressions" metric for Instagram? How does this apply to growing a podcast audience?

In this episode of The Circle Sessions, host Brett Johnson is joined by Tonnisha English-Amamoo, a member of the Circle of Experts and founder of TJE Communications. Together, they explore essential Instagram metrics that can significantly enhance your social media presence and grow your podcast audience.

The conversation kicks off with a discussion about the dominance of Instagram in today's digital landscape. Tonnisha identifies 12 important metrics from an article by Sprout Social, but highlights three key ones: reach, engagement per followers, and content saves.

Reach measures how many unique users see your content, making it different from impressions, which simply count the number of views. Tonnisha explains the importance of focusing on reach to grow your platform and, by extension, your podcast audience.

Next, they discuss engagement per followers, an insightful metric that helps you understand how effectively your content engages your audience relative to your follower count. Tonnisha provides a formula to calculate your engagement rate and offers tips to boost this number through strategic content and calls to action.

The third metric, content saves, indicates the long-term value and relevance of your posts. Tonnisha shares personal anecdotes about saving recipes and tutorials, emphasizing the importance of creating valuable content that your audience will want to save for future reference.

Brett and Tonnisha also touch on the various types of engagement—likes, comments, shares, and saves—and their relative importance in the Instagram algorithm.

Top Takeaways

Understanding and focusing on key metrics such as reach, engagement per follower, and saves is crucial for optimizing your Instagram strategy.

Reach measures the number of unique accounts that see your content, whereas impressions measure the total number of times your content is viewed. Reach is a more valuable metric for growth.

Engagement per Follower - This metric helps assess the interaction level relative to your follower count. Aim to create content that require followers to engage and interact, such as comments and shares.

Content that is saved by users tends to have long-term value. Creating save-worthy content like recipes, tutorials, or valuable lists can enhance engagement and reach.

Creating engaging content that makes viewers stop scrolling and interact is key. Using calls to action and enticing posts can help achieve this.

Likes are considered the primary form of engagement on Instagram, followed by shares and comments. Creating content that encourages these actions can boost your visibility.

Podcasters can liken Instagram metrics to podcast metrics such as downloads and unique downloads when strategizing their social media approach.

Pulling compelling clips from podcast episodes and using them on Instagram can drive traffic back to the podcast. Highlighting "hot takes" or impactful moments can encourage content saves and engagement.

Focus on a few key metrics at a time and master those before adding more complex layers to your strategy. This incremental approach can prevent overwhelm and facilitate sustainable growth.

Memorable Moments

00:00 Reach measures individual viewers; impressions count views.

05:05 Instagram engagement rate healthy between 1-3%.

07:53 Saving content indicates user interest and utility.

10:16 Create save-worthy content to boost engagement.

13:19 Begin implementing gradually.

Subscribe to Tonnisha's Tip of The Month

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at [email protected].

The Circle of Experts are:

Yasmine Robles from Rebel Marketing

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

Copyright 2025 Brett Johnson, My Podcast Guy™

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/abbynoise/face-game

License code: IUDJXGXP8JAXJVJS

https://creativecommons.org/licenses/by-nd/4.0/

In this episode of The Circle Sessions, Brett Johnson sits down with Yasmine Robles from Robles Designs to discuss the importance and intricacies of conducting marketing audits for small business websites.

The conversation highlights that a marketing audit serves as a health checkup for your business's marketing efforts, including but not limited to the website, social media, and email marketing.

Yasmine emphasizes that regular audits are essential for staying competitive by understanding your customers, market trends, and the effectiveness of your marketing strategies.

The main areas covered in a marketing audit include SEO performance, website speed, content quality, user experience, social media integration, and conversion rates.

Each aspect plays a crucial role in determining how well a website performs and how it can be improved. Yasmine explains the importance of not just focusing on a website, but also ensuring that the entire marketing ecosystem is functioning well.

Yasmine also shares some of the tools and techniques used for audits, such as Google Analytics, Google Search Console, Semrush, Ahrefs, SpyFu, and Hotjar. These tools help businesses understand user behavior and website performance, providing actionable insights to enhance marketing strategies.

Common issues found in audits, such as poor SEO practices, slow load times, and confusing navigation, are also discussed. Yasmine suggests practical solutions to tackle these problems, from optimizing images to simplifying website navigation.

The podcast concludes with Yasmine providing valuable advice on prioritizing tasks post-audit based on the business’s goals.

Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.

Her website.

Her Instagram.

Click here for the checklist!

Expert Moments

00:00 Marketing audits analyze all aspects of outreach.

05:31 Accessibility, social media, conversion - website evaluation.

07:25 90-minute call covering important business goals.

12:35 Focus on one page, track changes.

13:52 Focus on education, high-level SEO practices.

19:23 DIY website analysis and improvements on budget.

20:41 Redoing spaces for better living, website, business.

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at [email protected].

The Circle of Experts are:

Yasmine Robles from Rebel Marketing

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/vince-mcgill/lemon-slice

License code: 2NRNUIV5VG7FU3K5

Copyright 2025 Brett Johnson, My Podcast Guy™

https://creativecommons.org/licenses/by-nd/4.0/

What are the benefits of partnering with podcasts?

We're thrilled to unveil our latest episode of *The Circle Sessions*! This week, our host Brett Johnson flies solo as he dives into leveraging collaborative marketing to skyrocket your podcast's reach and boost your income.

**📚 In This Episode, You'll Learn:**

1. **Finding the Perfect Podcast Partners**: Discover how to identify complementary podcasts and create a list of potential partners that can help amplify your audience.

2. **Creating Joint Offers and Bundles**: Learn the art of combining forces to design irresistible package deals that your listeners can't say no to.

3. **Hosting Joint Webinars and Workshops**: Get the lowdown on planning engaging events that double your reach and provide immense value to your audience.

4. **Cross-Promoting Content**: Master the strategies behind guest blogging, social media collaborations, and referral programs to increase your brand visibility.

5. **Setting Up Referral Programs**: Find out how to incentivize and reward your listeners and partners to create a content creation dream team.

**🌟 Fun Fact from the Episode:**

Did you know that sharing the workload with your collaboration partner not only makes projects more manageable but also allows you to leverage each other's strengths? It's like a podcast crossover episode but with even more potential!

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at [email protected].

The Circle of Experts are:

Yasmine Robles from Rebel Marketing

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/vince-mcgill/lemon-slice

License code: 2NRNUIV5VG7FU3K5

https://creativecommons.org/licenses/by-nd/4.0/

Copyright 2025 Brett Johnson, My Podcast Guy™

Content pillars—what are they? why do they matter? and how can they be effectively implemented to focus your marketing strategy and enhance audience engagement?

We’re joined by Tonnisha English-Amamoo from TJE Communications. Tonnisha is on a mission to help small businesses level the playing field through effective digital marketing solutions.

Tonnisha shares practical examples and actionable advice, from themed content days to behind-the-scenes glimpses, all aimed at making content creation more manageable and impactful.

We’ll also explore real-world applications from successful podcasts like Crime Junkies, discuss how to promote your podcast effectively, and consider the importance of user-generated content.

Top Takeaways

Content pillars are themes or categories used to organize and focus your content creation efforts. Examples include themed days like Motivational Monday or Throwback Thursday.

Utilizing content pillars can help increase audience engagement by creating consistent and relatable themes that resonate with your audience.

Content pillars simplify the content creation process by providing a structured framework, making it less overwhelming for creators.

One essential content pillar is to regularly remind and encourage your audience to subscribe to your podcast, highlighting the various platforms they can use.

Creating deeper discussions about your podcast topics can add value. For instance, Crime Junkies dives into victims' backgrounds and promotes foundations related to the cases.

Sharing behind-the-scenes content gives a human touch to your podcast and can engage your audience by making them feel part of the process.

Encourage your audience to share their own content related to your podcast, such as wearing merch or discussing what they learned, and then repost this content to build community.

Share what else you and your team are doing outside of the podcast, such as speaking engagements or guest appearances, to give a fuller picture of your activities and maintain interest.

Introducing segments that feature positive stories, even if they're unrelated to your main content, can offer a break from heavy topics and help humanize your brand.

Don’t be afraid to experiment with new types of content to see what works best for engaging your audience. Flexibility and adaptation are key to sustaining and growing your podcast.

Memorable Moments

00:00 Creating content pillars helps focus and engage.

05:39 True crime podcast explores victims and cases.

08:29 Promote products and companies in content tagging.

12:39 Podcasts use questions to spotlight guests' strengths.

14:19 Incorporate personal experiences to humanize business podcasts.

TJE Communication’s mission is to empower and educate small women-owned businesses and equip them with digital solutions to level the playing field.

IG - @tjecomm

TW - @tjecomm

LI - https://www.linkedin.com/in/tonnishaenglish/

FB - https://www.facebook.com/tjecomm

Subscribe to Tonnisha's Tip of The Month

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at [email protected].

The Circle of Experts are:

Yasmine Robles from Rebel Marketing

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/vince-mcgill/lemon-slice

License code: 2NRNUIV5VG7FU3K5

Copyright 2025 Brett Johnson, My Podcast Guy™

https://creativecommons.org/licenses/by-nd/4.0/

Where are your listeners coming from? YouTube? Spotify? How are you communicating with them?

In this week's episode of The Circle Sessions, Brett Johnson, My Podcast Guy™, and Don The Idea Guy cover

**Audio Consumption Trends:** They discuss a study by Edison Research on the "Share of Ear" audio survey, noting that traditional AM/FM radio listening has decreased significantly over the past decade while streaming music and podcasts have seen substantial growth. They also touch on the decline in CD usage in cars and the rise of digital audio formats.

**YouTube's Role in Podcasting:** The conversation highlights YouTube's increasing prominence as a platform for discovering and consuming podcasts, especially after the shutdown of Google Podcasts. They debate whether YouTube users truly see these as podcasts or more as video content.

**Spotify's New Features:** Spotify's introduction of new comment features for podcasts is discussed, emphasizing the potential for increased listener interaction and feedback. They suggest using these tools to better understand and engage with Spotify's audience.

**Advertising and Monetization:** They explore the power of podcast advertising, citing statistics from an Audacy report that show podcast listeners are more likely to visit stores and websites of advertisers. The conversation underscores the effectiveness of host-read ads and the importance of leveraging listener trust to drive business results.

Memorable Moments

[00:00:00]: Introduction to The Circle Sessions and The Circle of Experts

[00:00:46]: Don The Idea Guy joins the podcast discussion

[00:01:15]: Using Google Docs for podcast planning

[00:03:09]: Shift in audio consumption from 2014 to 2024

[00:07:20]: The rise of audiobooks and Spotify's role

[00:10:13]: YouTube's growth as a podcast platform

[00:18:14]: The role of video in podcasting

[00:24:37]: Spotify's new comment feature for podcasts

[00:31:35]: Power of podcast listeners for advertisers

[00:44:16]: How to get more ideas from Don

Possessing creative powers beyond those of mere mortals, DON THE IDEA GUY rescues those in need of innovative ideas through his brainstorming sessions, articles, and websites.

DTIG (DEE-tigg) has been featured in Small Business News, interviewed by the New York Times, quoted in Fast Company magazine, and served as the first president of the International Idea Trade Association.

Don is a proud member of the BzzAgent community, and is featured in BzzAgent.com founder Dave Balter’s book “Grapevine: The New Art of Word-of-Mouth Marketing.”

His Innovation Channel on the Duct Tape Marketing Blog has been recognized as a Forbes Favorite.

Don is the author of the book “100-WHATS of CREATIVITY“, one-hundred ‘what if?’ questions to spur your creativity, unmuck your mind, and break through your mental blocks and has written dozens of articles and hundreds of blog postings on the subject of increasing innovation and adding creativity to your personal and professional life.

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at [email protected].

The Circle of Experts are:

Yasmine Robles from Rebel Marketing

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/vince-mcgill/lemon-slice

License code: 2NRNUIV5VG7FU3K5

Copyright 2025 Brett Johnson, My Podcast Guy™

We tackle the increasingly critical topic of mastering domain selection.

Choosing the perfect domain name is no small feat; it serves as your online identity, shaping the perception of your brand and making it easier for your audience to find and remember you.

Yasmine Robles from The Circle of Experts leads the conversation.

We'll be sharing valuable tips, tricks, and common pitfalls to avoid when selecting a domain name.

Yasmine will also provide practical advice on brainstorming, using keywords, and avoiding legal issues. Plus, we'll discuss real-world examples of businesses that have aced their domain name game.

Top Expert Takeaways

• Your domain name should reflect your brand, products, and services. It's crucial for establishing trust and credibility with your audience.
• Choose a domain name that is easy to spell, remember, and type. Avoid complex structures like hyphens or numbers.
• Check the availability and potential trademark conflicts before settling on your domain name. Don't fall in love with a name that's already taken.
• Incorporating relevant keywords into your domain name can aid in SEO and help with discoverability.
• If targeting a local market, including the location in the domain name could be beneficial. Know your audience's preferences and habits.
• While dotcom is the most universally recognized, other extensions like dotio, dotdesign may suit specific industries or businesses better. Ensure your audience is comfortable with it.
• Utilize tools and AI to generate domain name ideas. These tools won't check for availability, so be prepared to verify manually.
• Choose a domain name you would be comfortable using for your business email as well. Long domain names can complicate email addresses.
• Avoid names that could lead to legal issues due to existing trademarks. Conduct thorough research to prevent future complications.
• If you cannot get your ideal domain, consider creative ways to brand around it. Create memorable visuals or branding techniques that make your domain stand out.

Memorable Expert Moments

00:00 Challenging to secure domain names for businesses.

04:26 Brainstorm keywords and phrases for relevant domains.

07:28 Establishing online presence, competition, and graphic design.

10:10 Overcoming domain name challenges and legal issues.

Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.

Her website.

Her Instagram.

Click here for the checklist!

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/vince-mcgill/lemon-slice

License code: 2NRNUIV5VG7FU3K5

Copyright 2025 Brett Johnson, My Podcast Guy™

https://creativecommons.org/licenses/by-nd/4.0/

Welcome to The Circle Sessions, the podcast where the Circle of Experts helps you elevate your podcast game. I'm Brett Johnson, your host and My Podcast Guy™ from Circle270Media™ Podcast Consultants.

Today, it's all about brushing up on those podcasting habits that can make or break your show. We're diving into the five most annoying podcaster habits that can turn off your listeners and how to avoid them to keep your audience hooked. Whether you're a seasoned podcaster or just starting out, we'll explore practical tips to create an irresistible podcast experience.

So get ready to discover how preparation, speech habits, balanced self-promotion, listener engagement, and consistency can be your secret weapons. Let’s get your podcast buzzing with loyal listeners!

Top Expert Takeaways

1. **Preparation and Organization**: Being well-prepared prevents chaos. Doing your homework shows listeners you value their time and keeps episodes engaging and on track.

2. **Role of a Show Runner**: A showrunner manages multiple aspects of podcast production, ensuring consistency and maintaining the quality of each episode.

3. **Minimizing Filler Words**: Awareness and practice can help reduce filler words and verbal ticks, improving the clarity and professionalism of your podcast.

4. **Balanced Self-Promotion**: Integrate self-promotion organically within your content to avoid turning off listeners. Focus on providing value first.

5. **Engaging with Listener Feedback**: Listener feedback is invaluable for improving your content and fostering a sense of community. Regularly seek, analyze, and act on feedback.

6. **Consistency in Release Schedule**: Stick to a regular release schedule to meet listener expectations and build trust. Consistency helps in growing your audience.

7. **Focused Episode Lengths**: Respect your listeners' time by keeping episodes concise and to the point. Preparation helps in avoiding unnecessarily long episodes.

8. **Creating Share-Worthy Content**: Deliver episodes that are entertaining, educational, or inspiring to encourage word-of-mouth promotion, the most effective way to grow your podcast.

9. **Professional Speech**: Improving speech habits, like reducing filler words, adds to the polish and professionalism of your podcast, making it more enjoyable for listeners.

10. **Listener-Centric Approach**: Prioritize your audience's experience by focusing on engaging, well-prepared content and interacting with their feedback to create a podcast that resonates.

Memorable Expert Moments

00:00 Prep for the show, value listeners' time. Prep is important for cohosts. Consider a showrunner role for podcasting.

06:04 Habit 3: Balance self-promotion with valuable content. Serve shareable episodes with subtle promotion.

07:56 Engage with listener feedback to build community and improve content. Neglecting feedback can hinder growth.

11:06 Consistent, focused, engaging podcast content leads to a loyal, growing listener base. Stick to schedule, and avoid off-putting habits for success.

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at [email protected].

The Circle of Experts are:

Yasmine Robles from Rebel Marketing

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/vince-mcgill/lemon-slice

License code: 2NRNUIV5VG7FU3K5

https://creativecommons.org/licenses/by-nd/4.0/

Copyright 2025 Brett Johnson, My Podcast Guy™

This week we have a thought-provoking discussion lined up with Tonnisha English-Amamoo from TJE Communications.

In this episode titled we talk about the potential future scenario where TikTok might be banned in the U.S. and explore what this means for content creators and businesses alike.

Tonnisha shares invaluable insights on how to prepare for this possibility, including strategies for transitioning your audience to other platforms and maintaining engagement. Whether you're a seasoned TikTok user or just starting out, you won't want to miss Tonnisha's expert advice on navigating this uncertain digital landscape.

Top Takeaways

1. **Anticipate Platform Changes**:

- Always be prepared for sudden changes or closures of social media platforms and have a backup plan.

2. **Diversify Your Digital Presence**:

- Avoid putting all your marketing efforts into a single platform. Engage with your audience across multiple platforms.

3. **Continue Content Creation**:

- Maintain regular posting on current platforms while planning for potential changes.

4. **Audience Transition Strategies**:

- Develop strategies to transfer your audience from one platform to another smoothly.

5. **Learn from Predecessors**:

- Study how successful influencers and businesses transitioned from one platform to another, like those from Vine to Instagram.

6. **Analyze and Adapt Content**:

- Examine what content performs well on a platform and adapt it for other platforms if necessary.

7. **Utilize Multiple Features of Platforms**:

- Take advantage of various features on platforms such as Instagram, including reels, stories, and live videos.

8. **Create Easy Transition Paths**:

- Make it easy for your followers to find you on new platforms, potentially using automation tools for seamless transitions.

9. **Exclusive Content as a Lure**:

- Use exclusive content to entice your audience to follow you on new platforms or sign up for newsletters.

10. **Build Direct Communication Channels**:

- Aim to convert social media followers to direct communication channels such as email lists or dedicated community platforms, ensuring you don’t lose touch regardless of platform changes.

Memorable Moments

00:00 Biden signs law potentially banning TikTok.

05:02 From comedian to multi-platinum singer, platform reinvention.

09:15 Plan for possible TikTok shutdown, engage youth.

11:33 Engage followers outside social media for reach.

14:21 Make actions easy to take for people.

17:32 Identify podcast's unique appeal to engage audience.

TJE Communication’s mission is to empower and educate small women-owned businesses and equip them with digital solutions to level the playing field.

IG - @tjecomm

TW - @tjecomm

LI - https://www.linkedin.com/in/tonnishaenglish/

FB - https://www.facebook.com/tjecomm

Subscribe to Tonnisha's Tip of The Month

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at [email protected].

The Circle of Experts are:

Yasmine Robles from Rebel Marketing

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

Copyright 2025 Brett Johnson, My Podcast Guy™

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/vince-mcgill/lemon-slice

License code: 2NRNUIV5VG7FU3K5

https://creativecommons.org/licenses/by-nd/4.0/