A girl was trapped by the greedy loan shark. Would creative problem solving and critical thinking save her life? Why is Creative Problem Solving so important today? Creative problem solving (CPS) is crucial today because it is a way of solving problems or identifying opportunities when conventional thinking has failed. It encourages you to find fresh perspectives and come up with innovative solutions, so that you can formulate a plan to overcome obstacles and reach your goals. And a story is the best way to understand this.