Laundromat Ownership

The CLA's Journey from Planet Laundry to Full Cycle


Listen Later

Is the "coin-op" era officially over? In this episode of the Laundromat Ownership Podcast, host Ian Gollahon sits down with Matt DeWolf, the Editor-in-Chief of the CLA's (previously known as the Coin Laundry Association) newest media venture: Full Cycle. Matt shares why the industry’s flagship publication, Planet Laundry, is being retired after decades to make room for a premium, multimedia brand that reflects the modern laundry entrepreneur.

* The Rebrand to Full Cycle: Why the CLA is moving to a high-end, quarterly format focused on deep storytelling and actionable business strategies.
* Lessons from the Car Wash Industry: Matt discusses the striking parallels between laundromat evolution and the car wash consolidation curve he witnessed over the last 15 years.
* The "iPad Gimmick": Why high-tech gimmicks can't save a store in a poor location, and why customer experience remains the ultimate competitive advantage.
* The Mission of the CLA: A breakdown of the "Connect, Learn, Advocate" pillars and how the association protects owner interests at a national level.
* Starbucks in a Laundromat? Hear the story of the St. Paul operator featured on the first cover of Full Cycle who is officially licensed to serve Starbucks coffee.

1:13 - Matt’s journey from car wash media to the CLA
3:12 - What is the CLA? Connect, Learn, Advocate
5:56 - From Planet Laundry to Full Cycle: The vision
8:58 - Why the shift to a quarterly, long-form publication?
13:52 - What to expect in the first issue (March 2026)
19:48 - Case Study: The Starbucks licensed laundromat
28:04 - Comparing the laundry and car wash consolidation curves
33:34 - The "iPad Gimmick" and the importance of demand

* Full Cycle: www.FullCycleMagazine.com
* Contact Matt DeWolf: [email protected]
* Wash-Dry-Fold POS: www.washdryfoldpos.com

...more
View all episodesView all episodes
Download on the App Store

Laundromat OwnershipBy Ian Gollahon

  • 5
  • 5
  • 5
  • 5
  • 5

5

5 ratings


More shows like Laundromat Ownership

View all
Laundry Nerd Podcast  (Formerly known as Laundromat Insights Podcast) by Alliance Laundry Systems

Laundry Nerd Podcast (Formerly known as Laundromat Insights Podcast)

12 Listeners