The Claw

Whether you're a small business owner or part of a larger creative agency, financial management is crucial to long-term success. Join us on this episode of The Claw Podcast as we dive into the world of Jody Grunden of Summit Virtual CFO Services and explore the important role that Summit plays in ensuring creative agencies manage their finances to ultimately drive success.

"People's potential for suffering is so grand." On Today's episode of The Claw, we welcome Juliana Marulanda, founder and partner for Scaletime. Scaletime is an organization that helps with consulting, training, and facilitating agency owners to scale. Juliana chats about when business owners should consider scaling, how to adequately do so, and how to attract your dream client. Listen in on what Juliana has to say!

On today's episode of The Claw, we welcome Dedren Snead of Subsume. Subsume's mission is to empower storytellers with technology to make sure underrepresented voices are heard through technology. Dedren and Eric chat about how marketing benefits from new technology, how he goes about cients that are interested in virtual reality and how marketing and virtual realites similarities and differeces. Listen in on what Dedren has to say!

On this episode of The Claw, our very own Cynthia Hayes leads the conversation with Kyle Tothill of eHire. They chat about how marketing can impact employee retention and engagement as well as ensuring your next candidate is a great cultural fit. Listen in on what Kyle has to say! On this episode of The Claw, our very own Cynthia Hayes leads the conversation with Kyle Tothill of eHire. They chat about how marketing can impact employee retention and engagement as well as ensuring your next candidate is a great cultural fit. Listen in on what Kyle has to say!

On this episode of The Claw we welcome back Cynthia Hayes to chat about internal politics including tips and tricks on how to effectively communicate with your marketing team and teach them that marketing is not a dance, it's a destination. Listen in to see what our "In-House Politician" has to share.

Doing your research when working in social media can save your brand so much potential trouble. It can get spooky when you make an unforgivable mistake on social media. On this episode of The Claw we welcome back our Social Media Coordinator, Stella Huffman back to chat about social media horror stories that made her cringe.

WOW! Whether is creepy crawlers, terrible typography, or Dr. Jekyll and Mr. Hyde, our Creative Director, Sandra Gurley joins us on The Claw! On this very first time, she spills the tea on some examples of design disasters within the industry.

Listen in, on how Sandra explains how the devil lives in the details!

#marketing #podcast #design

There's no "I" in team, and team members come and go as a company expands but what type of team members are needed internally and where might a company outsource? In this episode of The Claw we welcome Chris LaFay of Classic City Consulting to talk about teams and what you need to do as a marketing executive to resonate best with your tech clients.

Although it's August, we believe that August is the new New Year. Now is the time to think about your content calendar for next year ahead. In this episode of The Claw, Liger Partners director of content, Jackie Chism shares with us why content planning is imperative to creating strategic content that your audience will actually like.

When most audiences are multicultural today, there's a need for translating your marketing communication into other languages. … and if you want to make sure you don't offend or annoy your audience, Google translate can't help you. In this episode of The Claw, Joe Goldstein, Resource Coordinator at TrueLanguage, shares common mistakes and misconceptions when it comes to translation, why businesses need localization and not just translation, and how you can approach the translation process successfully.