The Claw

Content marketing is an essential part of your strategy. Tune in to this episode of The Claw to find out more!

Local business owners are so busy in the day-to-day of their business operations that marketing is overlooked and often feels overwhelming. Yet marketing for small businesses has only become more important in 2021 to let customers know they exist. This week on The Claw Podcast, Courtney Psinas joins host Eric Holtzclaw to show us why marketing doesn't have to be overwhelming and it certainly doesn't need to be costly for small businesses. Listen in for tips you can implement today to attract customers and keep them coming through the doors.

On this week's episode of The Claw, Eric is joined by Founder of Consciously Funded, Lavonya Jones. Listen to this conversation as Lavonya gives listeners 3 tips to find investors who are invested in your company with more than just finances and tells why that is important.

Okay fine! Metrics do matter but not the metrics you are using. Learning where to look to determine where to spend your next marketing dollar is going to be key to a successful strategy. This week's episode focus is all about the marketing you ask for vs the marketing you need. Nobody wants to waste money, so listen in for your next marketing move.

"We may not have been the best startup that day, but we were the most prepared. They knew I didn't come to play." Ashlee Ammons joins Whitney on the podcast to share how she and her mom, fellow business partner, Kerry Schrader became two of the first black women to raise $1 million in a pitch competition for their company, Mixtroz.

Kristin Andree, Chief Strategist with Andree Consulting Group, joins the Canned Heat podcast to share personal branding tips for women in business. Plus, we discuss the launch of her upcoming StrongHER Together Community Groups and how to push past the limits we set for ourselves.