The Claw

Knowing your customer, collecting data and providing them with a pleasant user experience are all key to growing a business. Helpfully Founder and CEO, Zach Pousman joins Eric to share how his company addresses these “business problems through design lens.” 

Find yourself hitting the snooze button? That's how excited Dennis Eidson was about his job in corporate America before becoming an Honest1 Auto Care franchisee. In this episode, Dennis talks franchising, building a great team and how great customer service can help build up a business reputation quicker than Google reviews! 

Rebel Fit Wellness founder, Staci Ann Karim pushed herself to the point of needing to shut down her previous business. But she didn’t want other entrepreneurs to face the same fate! In this episode, she shares health tips for on-the-go business owners - because you can’t grow your business if you’re miserable and burned out. 

Talk with WeMontage Founder and CEO, James Oliver, and he’ll quickly tell you his most important title: “Co-Founder of the World’s Cutest Twins.” In this episode, James shares tips for juggling the entrepreneur life of developing software, raising capital and participating in an accelerator with that of being a parent. Bonus: James also shares three tips for getting earned media! 

In this episode, Eric checks in with Skuid Founder and CEO, Ken McElrath live at the 3686 conference in Nashville, TN! Ken shares about the challenges and successes of opening new office space around the world, hiring additional employees and recreating all processes along the way to match. 

How do you reach more customers? Provide what they need! Q4Launch Founder and CEO, Matt Bare joins Eric to share how specializing in a certain industry can set your company apart from the rest and how listening to your customers - both the said and unsaid - can help both parties grow.

They say getting started is the hardest part and creating a marketing budget is no different. How much should you spend? And where should you spend it? Josh Bernstein, a leading independent digital media consultant and founder of Josh Bernstein Media joins Eric to talk Google Adwords and getting exposure for your business by the click! 

Atlanta has an amazing ecosystem that fosters entrepreneurship. But one area today's experts say we can improve on? Venture Capital. ATDC General Manager, Jen Bonnett and MiRus Founder, Dr. Jay Yadav share about their involvement with the startup community, including TiE Atlanta, and what we can do as a community to encourage new business and continue innovation! 

You’ve created a brand new, amazing product but no one will give you the time of day, much less listen to your sales pitch. So, how do you get this new product into retail stores? Go where your customers are! Bryant Looper, Senior Vice President of Sales with ReST did just that for their new tech mattress. In this episode, Bryant shares tips for generating buzz, getting exposure for new products and handling rapid growth.