The Client Stampede - Disruptive Marketing & Big Growth Thinking for Trailblazing Companies

Spotted: a homeless man, a Yankees cap, and that day's edition of the Wall Street Journal. 

This unexpected moment delivered me a sharp jolt of perspective—and a playbook for keeping my head straight when it feels like the world’s on fire (thank you media circus). If you're feeling overwhelmed or wondering where the next hits are going to come from, take a listen to this - it just might help.

GET  MORE MARKETING & SALES  TOOLS:

Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for  entrepreneurs with big growth goals.


Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.

Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.

Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

Taking your brand international? Tread carefully. 

In this episode, we unpack 9 jaw-dropping global branding blunders - from BMW's national anthem fiasco to KFC’s finger-lickin' translation fail in Beijing and the million-dollar lessons hiding inside each one. 

Whether you’re expanding overseas or just dreaming about it, this is your fast-track primer on what not to do. Learn how to dodge cultural landmines, localize with intention, and make your brand land like a legend - wherever it goes.

GET  MORE MARKETING & SALES  TOOLS:

Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for  entrepreneurs with big growth goals.


Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.

Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.

Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

Imagine being told you can’t buy something—even if you have the money.  That’s the magic of the Birkin bag, Hermes’ masterclass in luxury marketing. No ads, no discounts—just pure exclusivity. 

But here’s the twist: the same strategy that makes a handbag a status symbol can be applied to your business. 

In this episode, we break down how to create demand, position your brand as a destination, and market in a way that attracts only the best clients.

GET  MORE MARKETING & SALES  TOOLS:

Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for  entrepreneurs with big growth goals.


Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.

Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.

Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

The most polished, high-production ads don’t always win. 

Sometimes, the weird, offbeat, or unexpected ones steal the show.  Case in point: the ad that shouldn’t have worked—but outperformed everything else. 

In this episode, we unpack why the Wildcard Strategy—breaking a few marketing “rules” on purpose—can give your brand an instant edge. If you’ve been playing it safe, this might be the shake-up your strategy needs.

GET  MORE MARKETING & SALES  TOOLS:

Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for  entrepreneurs with big growth goals.


Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.

Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.

Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

Most brands do everything they can to sell more. 

Patagonia built a billion-dollar empire by telling customers to buy less. From its “Don’t Buy This Jacket” campaign to its radical transparency, Patagonia flipped the script on marketing and became the most trusted brand in America. So what can your business learn from their strategy? I

n this episode, we unpack the bold branding moves that turned Patagonia into a movement—and how you can apply the same principles to build a fiercely loyal customer base.

GET  MORE MARKETING & SALES  TOOLS:

Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for  entrepreneurs with big growth goals.


Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.

Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.

Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

Rebranding is one of the most powerful ways to reposition your business, elevate perception, and drive higher profits—but only when done strategically. 

Jaguar’s recent rebrand set out to reinvigorate and modernize their legacy brand and push it into the ultra-luxury category, yet the execution left many loyal customers horrified and confused. 

In this episode, we unpack what went wrong, the critical elements of a successful rebrand, and how to ensure your own brand transformation is a slam dunk and not a head-scratcher. If you’re considering a brand refresh, this is your roadmap to making sure your rebrand is not just bold, but brilliantly executed.

GET  MORE MARKETING & SALES  TOOLS:

Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for  entrepreneurs with big growth goals.


Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.

Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.

Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

Kobe Bryant wasn’t just a basketball legend—he was a master of mindset, discipline, and pushing past limits. His leadership wasn’t about pleasing people; it was about demanding greatness. 

In this episode, we take a look at Kobe’s most powerful lessons on success, resilience, and thinking bigger, from his brutal honesty about failure to the “GOAT mountain” he climbed to learn from the best. 

If you’ve ever needed a shot of motivation (or a swift kick to step up your game), this one’s for you.

Ready for more Kobe inspiration? 

In Kobe’s honor, Nike have dubbed it the year of the Mamba and they made this great video called “​Have a Hard Year​." Check out that video HERE.

And as Kobe once said, “Everything negative — pressure, challenges — is all an opportunity for me to rise.”  Watch this second video HERE  any time you need to reset, refocus, and rise. 

GET  MORE MARKETING & SALES  TOOLS:

Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for  entrepreneurs with big growth goals.


Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.

Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.

Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

Your marketing works hard to attract leads—so why aren't you getting the sales results you expect from them? 

The truth is, the biggest obstacle to sales often isn’t your leads choosing your competitors—it’s hidden inside your own business. 

From unintentional roadblocks to well-meaning employees who accidentally push customers away, this episode uncovers the subtle (and not-so-subtle) ways companies sabotage their own success. If you want to make it easier for customers to say yes, this is a must-listen.

Get the Free Sales Prevention Checklist:
Discover the top ways businesses unknowingly block their own sales—and how to fix them.
➤ Download the checklist here

GET  MORE MARKETING & SALES  TOOLS:

Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for  entrepreneurs with big growth goals.


Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.

Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.

Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

What if your business felt irreplaceable? 

The kind of brand that makes clients feel like VIPs before they even sign on the dotted line? 

In this episode, we break down how luxury brands—both B2C and B2B—create seamless, high-status experiences that make customers chase them. From a financial firm that landed a $50M deal with a single “gift” to a consulting company that turned exclusivity into billions in contracts, we reveal real-world strategies that can transform your business. 

Want clients who can’t wait to work with you? See how these companies did it (and you can too).

GET  MORE MARKETING & SALES  TOOLS:

Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for  entrepreneurs with big growth goals.


Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.

Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.

Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

Insurance—boring, frustrating, and full of red tape, right? 

Not anymore. 

In this episode, we dive into how Lemonade turned the insurance industry on its head, ditching the archaic rule book and creating a brand people actually love. 

From AI-powered instant claims to a business model that wants to pay you instead of fight you, Lemonade has rewritten the game. But what can you learn from their disruption? 

Whether you’re in insurance or any industry, these lessons will make you rethink how you do business. Tune in to find out how to turn a dull, outdated market into something fresh, fast, and impossible to ignore

GET  MORE MARKETING & SALES  TOOLS:

Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for  entrepreneurs with big growth goals.


Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.

Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.

Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.