The client success story can go by many names; case story, case study, use-case, past performance, the list goes on...  But how should it be structured? When can it be used? How can it be used for marketing? For sales? In this episode, John and Mark break down the client success story in professional services—what it is, how it’s used, and mistakes to avoid.

The Client Success Story Framework:

1. The client's situation
2. The client's problem or need
3. The solution you provided
4. The client's results

Read more from Mark on the client success story here:
https://www.wainwrightinsight.com/client-success-story/

Using the PASTOR framework for the client success story in marketing:

P - label the client's problem
A - amplify the problem
S - show the solution
T - bring in a client testimonial
O - offer a way to connect (contact us, book a demo, request an audit)
R - promptly respond to offer requests

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