The Clinical Tea

What if the wellness habits trending on your feed are working against you?

Susanne Mitschke, CEO and co-founder of Citruslabs - the clinical research organization behind 600+ studies for 300+ wellness brands - spent a decade running clinical trials on the exact products you're buying. In this episode, she reveals what the data actually shows.

We cover:

• Why cold plunging raises cortisol in women (and does the opposite of what influencers claim)

• The truth about intermittent fasting for female physiology - from her own 4-year experiment

• "Borrowed research": how supplement brands use ingredient studies to imply their product was tested

• The surprising stat: why consumers trust 70% claims more than 100% claims

• P-hacking, subgroup mining, and the "pray and spray" approach to clinical data

• Why she refuses VC money - and the $100M valuation trap most founders overlook

• The future of women's health research: period blood as a diagnostic tool

• Sleep, nutrition, exercise: why you can't out-supplement a bad lifestyle

If you've ever wondered whether "clinically tested" on a label means anything, this episode is your decoder ring.

Website: https://www.citruslabs.com
Email: [email protected] (for anyone who wants to reach out to us)
Susanne's LinkedIn: https://www.linkedin.com/in/susannemitschke/

Dr. Meredith Sweeney, longevity medicine expert and board-certified bariatric surgeon, joins Kristina on The Clinical Tea to spill all the deets about how to best optimize your health (w/o leaning on Dr. TikTok), the #1 predictor of health, quitting her job to open up her own longevity medicine practice, and wellness trends that are actually not worth it.

Dr. Sweeney also opens up about what GLP-1s are ACTUALLY doing to your body (it's not what you think) and the next big wellness trend to hit the market!

She also gets honest about how uncomfortable entrepreneurship is, why (true) longevity is hard to sell, and what wellness trend needs to go.

More on Dr. Meredith Sweeney:LinkedIn: https://www.linkedin.com/in/dr-meredith-sweeney/Instagram: https://www.instagram.com/drmeredithsweeney/

Sano Longevity: https://sanolongevity.com/

What does it actually take to raise $11.6M at 21, sell out 33,000 pre-sales before launch, and build a hormone wearable that challenges everything the wellness industry has been telling women about their bodies?

In this episode of The Clinical Tea, Kristina sits down with Jenny Duan, founder of Clair Health, the world's first wearable hormone tracker, for the conversation nobody else is having about women's health, femtech, and what it really means to build in stealth before the world is ready for you.

Jenny and Kristina get into:

• Why "hormones should not be balanced" — and what that means for every supplement, tracker, and wellness product marketed to women
• Building and selling out 33,000 pre-sales before a single public announcement
• Hiring your first two employees without knowing if you can make payroll — and doing it anyway
• Pitching a women's health brand to investors who have never had to think about women's biology
• Why women's health has been dismissed as "niche" — and why that is one of the most expensive mistakes in healthcare history
• The transition from wellness device to FDA-cleared medical device, and what clinical validation actually requires
• Raising an $11.6M seed round led by Khosla Ventures at 21 years old

This is the episode for every woman who has worn a fitness tracker and wondered why it never quite fit. For every founder who has been told their market is too small. And for every person who has been sold "hormone balance" by a brand that couldn't define what that means.

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