What happens when 40+ years of real estate experience meets an entirely different approach to selling homes?
On this episode of The Closing Table, James Lutz sits down with Mike Krausman, broker-owner of Luxury Living Real Estate, for a wide-ranging conversation about his unconventional journey through real estate, home building, investing, and entrepreneurship.
Mike shares how he got started in real estate in the 1980s, what the industry was really like before the internet and MLS systems, and the lessons he learned from building and selling thousands of homes. He also explains why new construction isn't always as perfect as buyers assume—and some of the unbelievable construction mistakes he's encountered over the years.
The conversation takes a major turn when Mike explains the story behind his flat-fee real estate model and 1% Max, why he believes traditional real estate commissions can be dramatically reduced, and how he has built a business that has allowed him to generate significant sales while working remotely and keeping overhead low.
Mike also opens up about overcoming a major health setback, reinventing his business, his experiences during the 2008 housing crash, some wild real estate transactions, and the unconventional marketing strategy that helped him sell hundreds of homes during the foreclosure crisis.
Whether you're a real estate professional, investor, home seller, buyer, or simply interested in hearing how someone built a successful career by challenging the traditional way of doing things, this episode is packed with stories, lessons, and a perspective you won't hear every day.
In this episode:
- Mike's journey into real estate in the 1980s
- What real estate was like before MLS and digital technology
- The biggest misconceptions about new construction
- Lessons from building and renovating homes
- Why Mike believes most sellers shouldn't renovate before listing
- The story behind his flat-fee real estate model
- How 1% Max works
- Why Mike says some sellers can save tens of thousands of dollars
- Real estate during the 2008 housing crash
- The unconventional marketing strategy that generated hundreds of sales
- Crazy transactions and hard-earned lessons
- How technology has changed the real estate business
- Why Mike believes efficiency matters more than doing more work
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