The CMO Show

Belinda Dimovski, Director of Engagement and Support at Australian Red Cross, sits down with host Mark Jones to discuss the power of storytelling in times of crisis, how to lead meaningful conversations to create impact, and how to help and support the most vulnerable in our community.

Resources

• Australian Red Cross
• Australian Red Cross - How to prepare for coronavirus
• Australian Red Cross Lifeblood

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• Teresa Sperti on marketing a poverty-free future
• Chris Taylor on marketing Australia's biggest serial killer
• Fiona le Brocq on brand relevance

Fiona Le Brocq, Senior Executive of Brand and Marketing at Medibank, sits down with host Mark Jones to discuss how to build brand relevance through storytelling. She talks about Medibank's 'What is better' brand campaign, how to share the personal stories of your members, and deliver value in a market experiencing disruption.

Resources

• Medibank's "What is better" campaign
• Medibank at Home
• Medibank at Home: Liam's Story

You might also like…

• Brent Smart on strategic risk taking in marketing
• Jane Power on long-term value creation
• Chris Taylor on marketing Australia's biggest serial killer

The CMO Show is an award-winning podcast about brand storytelling, brought to you by Filtered Media.

Chapters

0:00 - 2:08 | Introducing Fiona Le Brocq

2:08 - 6:10 | Agency vs brand-side marketing

6:10 - 17:10 | Leadership in marketing

17:10 - 30:14 | The power of unscripted storytelling

30:14 - 37:38 | Understanding your customer's beliefs

37:38 - 39:05 | Closing thoughts from Mark Jones

Imogen Hayes, Global Marketing Manager at Handpicked Wines, sits down with host Mark Jones to discuss how the brand uses cultural storytelling across global markets. She talks about Handpicked Wines' recent partnership with Opera Australia, how to cater your product to different regions, and change the customer experience you provide in response to economic changes, such as the impact of the coronavirus.

Resources

• Handpicked Wines
• In conversation with Imogen Hayes, 2019 Marketer of the Year
• Handpicked Wines become official wine partner of Opera Australia

You might also like…

• Alexander Meyer on forming emotional connections through creativity
• Adriane McDermott on crafting brand identity through customer experience
• Jessica Ruhfus on collaborative marketing

The CMO Show is an award-winning podcast about brand storytelling, brought to you by Filtered Media.

Steve Wiideman, Founder and President of Wiideman consulting group and Olga Andrienko, Head of Global Marketing at SEMrush sit down with host Mark Jones to discuss how to improve your SEO and voice search approach.

Andrew Davis, best-selling author and keynote speaker, sits down with host Mark Jones to examine the top marketing budget trends for 2020.

Angie Tutt, Senior Director, Head of Marketing at LEGO Australia, sits down with host Mark Jones to discuss the key to finding creative inspiration.

Alexander Meyer, Chief Marketing Officer at THE ICONIC, talks to host Mark Jones about the transformative role of creativity in establishing a brand identity.

Anne Johnston, Chief Marketing & Fundraising Officer at Children's Cancer Institute, talks to host Mark Jones on the future of marketing for-purpose brands, and relationships and retention in the not-for-profit sector.

Renee Gangemi, Head of Marketing at TEDxSydney, talks to host Mark Jones about how the idea platform approaches event and content marketing.

Adriane McDermott, Chief Marketing Officer at Seafolly, talks to host Mark Jones about why curating customer experiences is the future of brand marketing.