"You need a storyteller to tell the stories of other storytellers." Michael Laxton, the first CMO of Fairfax Media, joins The CMO Show live at this year's Mumbrella360 conference in Sydney to discuss how to market the media.

Facebook's Cambridge Analytica data scandal has forever marked 2018 as a tumultuous year in the social media landscape. Social Media Knowledge (SMK) Executive Director of Programming, James Fitzgerald, reveals how marketers can keep their heads above water in today's challenging, post-organic world.

Innovation psychologist Dr Amantha Imber dives deep into the importance of strategy, clear process and culture in fostering innovation.

In this special edition episode of The CMO Show, Mark Jones from Filtered Media, speaks to Paul Holmes at the PROI conference in Portugal. Paul shares his thoughts on why authentic storytelling is critical to the success of a company.

The Australian Sports Commission's CMO Louise Eyres has spent three decades in marketing, but getting Aussies off the couch might be her biggest challenge yet. We investigate Louise's unusual career path, ongoing relationship with sports branding and ambitions for the government agency.

"Great storytelling? I think it's beautiful. But someone had to have the idea to do that first."

Sean Aylmer, Former senior editor of Fairfax joins Mark Jones for Filtered Media's inaugural 'Storytime' event on World Storytelling Day to share an insider's insight to what makes a cracking good yarn.

Is content only as good as the promotion that goes with it? Find out as Jo Williams, brand new head of marketing ANZ for Hubspot, takes a dive into the marketing funnel and explains why the key is platform variety.

What does the future hold for your marketing stack? Chief marketing technologist Scott Brinker discusses the learnings to be gained from insight into the marketing tech employed by brands, explores the challenges of integration, and gives recommendations for how to handle attribution data.

"People don't put their Blundstones on to lie on the lounge, people put their Blundstones on to go and do something."

In this episode of the CMO Show, Nicole and Mark sit down with Blundstone's Adam Blake to talk the convergence of authentic storytelling and community in building your brand.