The CMO Show with Kate Gunning

In this episode with Kim Storin; she sits down to discuss the pressing topics in the marketing world. Exploring the debate between data-driven and human-centered approaches to marketing and shares her perspective as a seasoned CMO, diving into the topic of high CMO turnover rates and the impact it has on companies and the industry as a whole and also sheds light on the relationship between economic turns and market decision making and how it affects the role of a CMO.

Be sure to follow the show to hear from notable CMOs around the world who are challenging the balance of the executive team's impatience and challenging the marketing team to experiment. Get inspired, discover new strategies, and gain insight on rebranding for success

Michael Robin of Team CMO joins Kate in a conversation about the traits needed to become a War and Peace-Time CMO. Join them as they break down the complex roles of Chief Marketing Officers and discuss unique challenges in different world settings. Michael and Kate offer in-depth insight into successful strategies used by CMOs in a variety of settings from well-established companies to up-and-coming regional businesses. They also discuss the caveats of a growth CMO and a CMO designed to keep an organization stable.

Tune in to hear the latest industry trends, tips and tricks to maximize your marketing ROI, and conversations with some of the world's leading CMOs.

In this episode with Oscar Llarena, Chief Marketing Officer at Batclub USA, we discuss why CMO turnover is linked to mismatched expectations and results. Oscar will break down the most common issues and practical advice on how to navigate these relationship dynamics. Oscar will also share how his team works to drive successful long-term campaigns that involve multiple stakeholders, from senior executives like himself to the creative professionals on the ground.

Be sure to follow the show to hear from notable CMOs around the world who are challenging the balance of the executive team's impatience and challenging the marketing team to experiment. Get inspired, discover new strategies, and gain insight on rebranding for success.

Carrie Palin joins the CMO Show as the Chief Marketing Officer of Cisco. Tune in as she discusses the current landscape of marketing, her own research, and her experiences. With insight drawn from her combined expertise and experience of over 25 years in the tech industry, she offers advice to marketers who are interested in rebranding to add a competitive edge. In addition, Carrie discussed the rewards and pitfalls of taking the risk to rebrand, as well as what a successful rebrand looks like.

Be sure to follow the show to hear from notable CMOs around the world who have taken the risk to rebrand and what the experience has meant for their organization. Get inspired, discover new strategies, and gain insight on rebranding for success.

The CMO Show with Kate Gunning is a go-to resource for CMOs by CMOs, highlighting who we are and what it takes to be great at the job.

Hosted by CMO Kate Gunning, The CMO Show dives deep into the real issues that keep us up at night. Hearing how successful CMOs have tackled and overcome their biggest challenges is not only cathartic, it provides actionable insights into what has worked for others and why. These conversations are for anyone who is a CMO, anyone who has been a CMO, anyone who aspires to be a CMO, and anyone - title or not - who leads the marketing efforts at their organization.

By unraveling the challenges of modern marketing, illuminating the unreasonable expectations we all face, and featuring the industry’s foremost subject matter experts, The CMO Show provides key takeaways for marketing leaders everywhere.