In this revealing episode, I break down a common pitfall I call "the CMO trap" - hiring expensive marketing experts who deliver beautiful strategies that never get implemented. As both a fractional CMO who's created those 50-page strategy decks AND an agency owner who helps clients execute, I've seen this problem from both sides.

• I'll explain why strategy without execution is a waste of time and money

• You'll learn why execution without proper marketing management makes it impossible to prove ROI

• I'll share our marketing management model that bridges the gap between big ideas and actual results

• You'll discover why understanding your funnel metrics is critical to fixing the right problems

• I'll walk through real examples from our agency where fixing the right problem (not the obvious one) transformed results

• You'll learn why most businesses should focus on optimization, not creation of more content

Ready to transform your marketing from a cost center to a revenue driver? Download our Marketing Reset Toolkit and complete our systems assessment to identify your specific gaps.