Join Richard Jones, CRO of Wunderkind, and Tim Glomb, VP of Digital, Content and AI, as they dive into the insights from the 2024 CMO State of the Union survey. This exclusive report gathers responses from over 100 C-suite executives at global brands with revenues ranging from $500 million to $50 billion, offering a real-time snapshot of the top trends shaping the future of marketing. From the death of third-party cookies to the rise of AI, learn how the world's leading marketers are adapting to the rapidly changing landscape.

Watch the webinar to discover:

• How brands are preparing for the end of third-party cookies.
• The evolving role of first-party and zero-party data.
• Marketing strategies in an election year.
• The impact of AI on marketing and operations.
• Key concerns and opportunities for retail and e-commerce brands.

1. Death of Third-Party Cookies: A major concern for 61% of marketers, with many brands already shifting towards first-party data strategies.
2. First-Party Data & Identity Resolution: Brands are focusing on building direct relationships with consumers through first- and zero-party data collection, with 75% of companies already using first-party data strategies.
3. Election Year Advertising Challenges: Political ad spend is predicted to be 31.2% higher in 2024, complicating paid media strategies as costs rise and inventory becomes more competitive.
4. Consumer Privacy Concerns: Privacy remains a top concern for 78% of marketers, emphasizing the need for compliant identity resolution and consent-based marketing.
5. AI Adoption: A staggering 97% of marketers are using AI across marketing efforts, with nearly all executives excited about its potential to revolutionize marketing operations.