The CMO Whisperer

My guest today is Jonathan Hamm, a former number one-ranked amateur boxer in the United States and 2011 US national champion. Jonathan was one of the top super heavyweight fighters of his era and an Olympic team alternate heading into the 2012 London games. Before that, he was a standout college football player who earned a shot with the New Orleans Saints and later transitioned into mixed martial arts, training alongside such legends as Jon Jones. 

But what makes Jonathan different isn't just his path. It's how he thinks about it. Because beyond the physicality, beyond the competition, Jonathan has developed a deep interest in philosophy, identity, and the mental frameworks that shape how we perform, adapt, and evolve. From the ring to business to life, this is a conversation about pressure, decision making, reinvention and the mind behind it all.

My guest today is Kris Lande. Kris is the Chief Marketing Officer at OutSystems, an AI-powered development platform where she leads global marketing, brand and growth. She's built her career at the intersection of product, marketing and community with the rare ability to take complex, highly technical ideas and turn them into stories that actually resonate not just with developers, but with business leaders driving real outcomes. 

Before OutSystems, she spent more than 13 years at Salesforce, holding leadership roles across product marketing, community, and Trailhead, the learning platform that became a cornerstone of Salesforce's ecosystem. She helped build one of the most powerful communities in enterprise tech, turning education and engagement into a true engine for growth. Kris brings a perspective rooted in clarity, team building, and the belief that companies that win are the ones that connect great products to real human impact.

My guest today is Katherine Melchior Ray, one of the world's leading voices in global marketing. Her career includes senior leadership roles at some of the most iconic brands in the world, including Nike, Louis Vuitton, Gucci and Hyatt. Today, Katherine is the president of Globe Ally Consulting and also teaches global marketing at UC Berkeley's Haas School of Business. Fluent in French and Japanese, she has built a reputation for helping brands navigate the delicate balance between global scale and local cultural relevance. 

She's also the co-author of the book Brand Global, Adapt Local, written with Nataly Kelly, CMO of Zappi. It's a book that offers marketers a practical framework for balancing global brand consistency with local cultural relevance. Katherine is a much sought-after voice on marketing, culture and leadership, speaking at global stages like Cannes Lions and her insights have been featured in major media, including 60 Minutes, New York Times, Wall Street Journal and CNN. 

When you sit down with someone who has operated at the highest levels of global marketing and understands culture the way Katherine does, you're going to walk away smarter than when you started.

My guest today is Christopher Wallace. Christopher spends his days helping companies close one of the biggest gaps in business, the space between what gets set in the boardroom and what actually happens in front of the customer. He's the president of InnerView, where he works closely with sales organizations to make sure their go-to-market strategies don't just live in slide decks, but actually show up in the moments that matter most - when customers are making buying decisions. 

Under his leadership, InnerView has helped companies drive meaningful improvements in revenue performance and customer satisfaction across millions of frontline interactions. Christopher is also an adjunct marketing professor at Villanova University, and his insights have been featured in Harvard Business Review and Forbes, to name a few. He's a frequent keynote speaker, panel moderator and podcast guest, appearing on more than 70 business shows.

My guest today is Scott Davis, Chief Growth Officer at Prophet. Scott is one of the architects behind Prophet's evolution from a 35-person brand shop into a global growth consultancy with 500+ people across 16 offices, partnering with CEOs and CMOs who are serious about turning brands into a real growth engine. He leads Prophet's global go-to market, the CMO practice, and corporate marketing, sitting squarely at the intersection of strategy, execution, and results. Over his career, Scott has worked with some of the most iconic brands on the planet. Amazon, Google, Microsoft, Pfizer, IBM, the NBA, J&J, and Hershey's while also advising PE and VC firms and their portfolios on how to scale with intention.

My guest today is Maxime Guirauton, Vice President and Global Head of Marketing and Sales Development at Visa, where he's helping power the engine behind Visa Direct and driving demand across markets, regions and time zones. Before Visa, Maxime was the CMO at Currencycloud, the cross-border payments platform that Visa acquired. And earlier in his career, he led major brand and growth work at Samsung Electronics and JLL. 

He's lived inside global enterprises, high-growth tech and complex B2B ecosystems, and he knows what it takes to build brands that actually move revenue. He's also the cohost of Visa's "Money Travels" podcast, where he sits down with industry leaders to unpack the future of money movement and marketing innovation.

My guest this week is Jon Francis, the newly appointed Chief Data & Analytics Officer, and Head of Digital at State Farm Insurance. John's career reads like a master class in how data, digital and experience converge to drive transformation. At State Farm, he's going to be focused on building smarter, more human digital experience that serves both customers and agents, a mission that sits squarely at the intersection of technology and trust.

Before joining State Farm, he spent three years at General Motors as Chief Data and Analytics Officer, leading enterprise-wide data strategy and innovation. Prior to that, he served as Chief Digital and Analytics Officer at Starbucks, where he and his team built a centralized engine for analytics, machine learning, and research, powering everything from personalized marketing to AI-driven real estate decisions. If that's not enough, John's career has also spanned leadership roles at Nike, Amazon, Expedia, and T-Mobile, making him one of the few executives who's helped shape digital strategy across nearly every major industry. 

My guest today is Steve Cundari, co-founder and partner of Summit House, an award-winning venture studio that's quietly become a growth engine for some of the most recognizable brands on the planet. Steve is a builder in the purest sense. He's founded companies, exited companies, scaled platforms, and now leads a collective of specialized agencies that operate as one integrated ecosystem, blending strategy, creativity, and innovation into real business momentum.

From entertainment and tech to sports, hospitality and consumer brands, his fingerprints are all over modern marketing at scale, and that is not hyperbole. Under Steve's leadership, Summit House has earned top industry honors including Clio's, Emmy's and Film Festival Awards while supporting brands like Spotify, DirecTV, Live Golf, Starbucks, Dick's Sporting Goods, the NBA, NFL, Meta, Nintendo and more!

He's also an active advisor and investor in early-stage companies and venture funds, extending his obsession with building and scaling far beyond a single platform. 

Evan Greene is back on the CMO Whisperer Show! And if you heard his first appearance, you already know why we brought him back to the scene of the crime. Evan is widely credited as the marketing leader who helped transform the Grammy Awards into one of the world's most coveted brands during his 16+ years as CMO. Before that, he spent a decade on the marketing teams at Disney and Sony, working on some of Hollywood's biggest franchises, including Spider-Man, Men in Black, and Charlie's Angels. He's also a sought-after speaker and guest lecturer at places like Harvard, Wharton, Georgetown, USC, and Colorado University. But instead of taking a victory lap, Evan made a sharp pivot. 

He walked away from the comfort of a high-profile marketing career to build something far more ambitious. Today, he's the CEO and co-founder of Kwieri, an applied AI collaboration platform designed to address some of AI's biggest blind spots by blending artificial intelligence with personalized human mentorship, collaboration, and critical thinking.

My guest today is Jackie Corbelli, Founder and CEO of BrightLine and one of the true pioneers of interactive television and engagement-driven advertising. She’s spent her career helping transform TV from a passive screen into a two-way experience for Fortune 100 brands and the world’s largest streaming platforms, long before most of the industry realized where things were headed.

Jackie is also the author of Changemaker, a leadership playbook drawn from decades of scaling innovation, leading through complexity, and building organizations that actually drive impact. From advising global institutions like the UN and the Vatican on technology and sustainability to shaping how brands think about media, strategy, and transformation, she brings a rare systems-level perspective on leadership, business, and the future of marketing.