The CNN Podcast

Starting and growing your nonprofit business is not as easy as it may sound. With the right marketing tools in place, it doesn't have to be hard, either. Let's talk about it!

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In this episode, Ericka shares valuable resources and tips that could take your nonprofit from zero to hero! As with any business – for-profit or nonprofit – you have two currencies… money and time. You may have more of one that the other, but we always share the free resources first.

Ericka Scott is a Business Coach with years of experience in business, both online and offline. Visit the About Us page to learn more.

As a nonprofit Founder and Executive Director, I know passion is what gets us started, and keeps us going in our nonprofit, right.

Then, there are parts of starting and growing a business, that we are not used to. Certain resources and information we need, but how do we know what to pull out the plastic to pay for, and what to say, NO!" to?

One extremely valuable resource you will hear about in this episode, is Nonprofit Elite. Why? This is the agency I used to form my nonprofit, LifeChangers, Inc. Ben Woodward, Founder and Owner of Nonprofit Elite, came on air with us to share some much-needed information for all businesses, especially nonprofits, no matter what stage they are in.

Listen to the chat with Ben now

Listen to the entire episode wit Ben Woodman. Mention The CNN Podcast when you sign up and pay for the $1500. Nonprofit Setup Package, and receive a

$100 discount.

Do you need help setting up your for-profit or nonprofit business online? Are you trying to figure out which marketing message and platforms to set up?

No worries! contact us and complete the form with your information, and let's have a brief chat about how we can help you.

We love feedback and input! What would you add to the episode?

Please leave your comment or question below, or you may contact us privately. Thank you!

Listen in as we jump into a colorful chat with celebrity Graffiti Artist, Mike "Saes" Halpern, a True-Yorker and Founder of NYC Bridge Runners.

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Mike takes us along the path that started this creative, "all planet" running movement. He shows us the direction it's heading in but makes sure to include the nostalgic moments that only a New Yorker can truly appreciate!

The NYC Bridge Runners are the 1st Run Crew that started the "urban running" community back in 2003 and one of the founding Crews of the Bridge The Gap movement est 2012.

From Seoul to Soweto or Avenue A to Zagreb, our mission is to inspire others to bridge the globe by foot and #SpreadCrewLove daily/nightly.

What started in NYC helped spawn a global network of creatives across all continents that include running, laughing and dancing as part of their lifestyles.

One goal of this movement, is to get people of all ages, cultures and color, off the couch and out into their city. You can learn so much about the area where you live, the people and the businesses, when you go on a run and intentionally learn about what's going on around you.

Mike shares vivid detail about the various cities and countries where Bridge Runners crews are, and how you can join this movement. He tells us how people plan trips based on where they can connect with other Bridge Runners crews.

This episode airs in time for you to register for, and make arrangements to connect with the Bridge Runners to celebrate their 20the anniversary, coming up in 2023.

Connect on Instagram to keep up with the Bridge Runners crews:

NYC Bidge Runners on Instagram

Mike "Saes" Halpern on Instagram

Are you a Bridge Runner?Share your location and how long you've been a member. Do you know of any other running clubs or crews you could share with our community? Please drop their info in the comments below. Thanks!

Until next time... Be awesome and be blessed!

Ericka had to go it alone in this episode because, unfortunately, Sheila was not able to join us. So, Ericka did a great recap of previous episodes, and was able to dig deep into the business side of your nonprofit organization.

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In this episode, Ericka discusses a few main pieces of your nonprofit's puzzle:

1. Customer Service
2. Communications – How to be effective and efficient
3. Networking – In-person and virtual events
4. Marketing – Social Media, your website and Email Marketing
5. Resources and tools – Free and low-cost tools to make it happen

This episode really digs deep into the business side of your nonprofit. We want to see you W-I-N, but that starts with a good, solid foundation.

As a veteran business owner, and Business Coach, Ericka knows what it takes to get a business up and running. One tip she gives to ALL business owners and nonprofit Founders, is to STAY in learning mode.

Things change constantly. Tools get better, enabling you to be more efficient and effective. Don't get caught up in the "shiny object" syndrome but learn what is available to enhance your nonprofit's performance and impact.

Hopefully, you found great value in this episode. We love feedback and input. Please don't hesitate to leave a comment or question in the comments section below.

As always… Until next time… Be awesome and be blessed!

If you learn nothing else from Sheila and Ericka, you will know that you can certainly enjoy a good laugh, while still working in and on your nonprofit.

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Are you a new or struggling nonprofit Founder? Have you named your organization, but don't know what you should do next? Are you still passionate about your WHY?

Listen in as nonprofit Founders, Sheila Hardy, of Because It's Personal, and Ericka Scott of LifeChangers, share the information to help you get unstuck, and on the track to pursue the vision your nonprofit was created for.

Did we miss anything? What would you add to help others get on track to reach their vision?

Please leave your comments below. Thank you!

Until next time… Be awesome and be blessed!

It is the season for giving. People and businesses have BIG hearts and are making BIG donations. But what if your nonprofit organization is NOT the recipient of such generous donations? Let's get into it!

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The key factor for the holidays, that nonprofit organizations need to think about, is #GivingTuesday. We know this day, for nonprofit organizations, is like Black Friday for Retailers. This day can be the BIGGEST day for donations received, empowering you to do more of the awesome work your nonprofit does all year long.

Communication is a key factor to getting the word out about what you would like to receive all year long. The holiday season is certainly no exception. Get those email campaigns out. Set up that webpage just for #GivingTuesday. Get those Volunteers lined up, if you plan to do in-person events to collect donations.

Sometimes, it is hard to keep moving forward, especially when you are a new nonprofit organization. Support is a very important resource – which is another key factor to keep you moving forward.

Support and resources are just two of the factors we discuss in this episode. There are others, that keep nonprofit organizations from growing. As always, this episode shares some transparency, and unscripted information to help YOU get UN-stuck!

You will learn some really good information in this episode, and a boatload of heart-felt inspiration and motivation. We have been there and know what it takes to stay in line with your vision, and to keep moving forward.

Do you have a question for Sheila or Ericka? Please write it below. Thank you, and as always… Be awesome and BE blessed!

Corey Allen, Founder and CEO of Society For Charity, has a transparent chat with Sheila and Ericka. He leaves no stone unturned, nor question unanswered. Listen in...

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My name is Corey Allen I'm a native of Sylvester Ga. I have been doing nonprofit work in and around the Atlanta area for many years, helping to build a stronger community.

I started my own nonprofit, Society For Charity, in February 2021. The main purpose of my nonprofit organization is to feed the homeless in Atlanta and beyond. I believe that educating the community about this problem is just as important as the problem itself.

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this episode, Sheila and Ericka have a chat with Emerald Tunie, Founder, CEO and Executive Director of Feminie Cares. Listen in as we discuss a topic that doesn't get the attention it deserves... feminine hygience.

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Emerald has earned her strips as an ATLiens! She completed her graduate degree in Organizational Development & Change back in 2018. While pursuing her degree, her interest in entrepreneurship became even stronger and felt the need to repursue her passion dealing within the spectrum of women's hygienic health.

After spiritually being dawned to reconsider seeking her passion, God provided her with resources and mentors that helped her developed a nonprofit to provide females with the need of feminine care products.

Fast forward, she created Feminine Cares Inc., which is a nonprofit organization that provides sanitary hygiene napkins to other organizations that house female occupants who are in need of feminine care products.

Her purpose is to continue to be God's vessel with the mission of Feminine Cares to help those in need suffering from period poverty.

Organization's Mission Statement

Feminine Cares Incorporated is a non-profit (501c3 registered) organization that provides sanitary hygiene products to female recipients in need of this free service. The focus of Feminine Cares Inc. is availability of female products, donation resources, and distribution to female locations that house multiple women in Georgia.

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Sheila and Ericka share valuable information that will help you in the Human Resources aspect of your nonprofit organization startup and growth. This information is helpful for for-profit businesses, as well.

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In this Just Us episode, Sheila and Ericka discuss PEOs – Professional Employer Organization, and how they differ from a PSP – Payroll Service Provider.

Depending on what Human Resources service you need, will determine which type of business you decide to use.

Human Resources is a part of your nonprofit organization that must be set up properly from the day you begin paying your employees and/ or contractors.

If you are not a Human Resources professional, You don't want to take a crash course in your state's Workman's Compensation, Unemployment Insurance and whatever else you are responsible for… Ugh!

We urge you to take time out of your busy schedule to research PEOs and PSPs to find out which one you need to work with. Then, learn which of the two types will serve your needs best.

Remember to do your due diligence because you will co-employers, and they will be responsible for paying your employment taxes and other financial obligations.

Just Works is the PEO mentioned in this episode. Ericka decided to use them, if they can provide the Workman's Compensation, required by Georgia.

Sheila and Ericka will share information on this, and other nonprofit business topics, as they learn about them.

Do you have any information you could share with our listeners? Do you have questions or comments for Sheila or Ericka? Please write

In this "Just Us" episode, Sheila and Ericka share some really creative ways to raise funds for your nonprofit - not just for the holidays - but, also, to help you develop a year-round fundraising strategy, including for #GivingTuesday.

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Hopefully, you already have your fundraising and marketing calendars created, and are implementing what you planned.

But, it's NOT too late if you haven't!

You still have a few weeks before #GivingTuesday - the largest donation day of the year. This day is similar to Back Friday for for-prifit businesses.

How does a block party sound? How about a flea market? We discuss a variety of creative ideas to raise money for your nonprofit, We also give tips to help get your nonprofit organization on solid footing, starting with your mindset. Then, you will be able to get your nonprofit organization up and growing.

We would love to hear your creative fundraising ideas for the holidays! Please leave them in the comments section below. Thank you!

Do you have questions for Sheila or Ericka? Please leave them below, or cont

Tracy has been a leader in her community, advocate and mentor for over 18 years. By trade, she is an award-winning Project Manager.

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Tracy made history being elected the first African American President of the League of Women Voters of Georgia. She was also selected by LWVUS to be a National Coach with the Ruth S. Shur Fellow Program.

With 12 local leagues and 600 members statewide, the League works tirelessly to empower voters and defend our democracy.

They do this by registering citizens to vote, educating them on the process, hosting candidate and issue forums, as well as creating an on-line voter guide to assist citizens in preparing their ballot choices for elections.

The League is a Nonpartisan organization fighting for the people on issues ranging from healthcare to education to voting rights. Tracy has been a member of the League for 20 years. She has served her community through various nonprofit organizations since she was in middle school. Tracy has been an avid member of Toastmasters. She has been featured in radio, print and television interviews because of her service, dedication and perseverance.

She was featured in Urban Spice Magazine for Women's History Month; and was honored to be named one of Atlanta's 100 Most Influential Black Women by the Atlanta Business League two years in a row. Tracy, and her husband Eric, have 3 children and 1 grandson.

They cherish the memory of their daughter Monica LaShundra, who died in a car accident. In her spare time, she loves to travel, read, cook, and enjoys riding her motorcycle.

How to contact Tracy and The League of Women Voters of Ga:

Website: www.lwv.org

Do you hae a question or ccomment for Tracy, Sheila ro Ericka? Please write it below. Thank you!