2 Words, 6 Letters and scaling a business from 6 figures well into 7 figures in 4 short years. That's the story of Parker Smith's role (and impact) at Yee Yee Apparel. This interview takes you behind the scenes of the brand and their meteoric rise. You'll get a TON of actionable takeaways you can apply to your business immediately.
Parker shares insights on:
Breaking through ceilings of success
Recognizing the opportunity cost in certain situations
How to be so good they can't ignore you
The importance of "feeding what works" in your business
Their practice of "intentional congruence" with all aspects of the brand
The hidden value in the "model & modify" strategy
Building a community not just a brand or online business
For more info on Yee Yee Apparel:
Check out: https://www.yeeyeeapparel.com/
The backstory of Yee Yee Apparel in my 2016 article about them: https://coachbru.com/how-lifestyle-brands-life-is-good-and-yee-yee-reveal-the-hidden-value-of-reading-and-reacting/
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