Tamika Auwai, owner of Orisha Creative, talks about the coach’s big content problem and how to prioritize nurture content by tying it to filling your programs in advance.

TOPICS DISCUSSED IN THIS EPISODE:

* How Tamika moved on from a lackluster business to the content agency she now runs

* The big gap of content creation that Tamika noticed in a 7-figure coach’s business

* Why Tamika first created her content structure

* Even though Tamika knew the value of nurture content, she had to find a way to tie it to gaining clients before her clients could prioritize it

* Tamika’s take on editorial content versus nurture content

* Why giving people a few tips is actually a disservice to them, and what that means to their ability to hire you

* The difference between viral content and paradigm-shifting content

* Why “brain explosion” content is the cornerstone of The Nurture Matrix, but it also includes content to bring in space and levity

* The biggest surprise Tamika saw after starting her agency

* How the evergreen content has led to a compound effect for Tamika’s clients

QUOTABLES:

“I got a bird’s eye view on some the gaps in [a coaching business] and no matter how hard we tried, we could never get ahead of the curve when it came to creating content.” – Tamika AuwaiClick To Tweet

“We need to know where our leads are coming from, we need to know how to turn them into clients, but what about the middle?” – Tamika AuwaiClick To Tweet

“When you narrow down the focus of your content creation, you provide more value to your audience than you ever could sharing tips every day of the week.” – Tamika AuwaiClick To Tweet

“The post that goes semi-viral is not going to be the one that books your calendar.” – Tamika AuwaiClick To Tweet

“We’ve got to get to the point where our nurture content is earning its keep.” – Tamika AuwaiClick To Tweet

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