I spoke to Merlin Mann on the phone. After a great conversation, he ended it with an interesting question: "How do we make people smarter?" I have a couple of ideas.

Most people will focus on the technologies and innovations showcased at South by Southwest Interactive. I decided to focus on how creative people can better convey their interactive ideas in an environment where the time and attention to process those ideas is ridiculously scarce.

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Creative Directors that are more interested in money or fame than creating good work are apt to give poisonous advice. In this episode, I shed the last pounds of mental baggage left by some of those people.

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