The Co/LAB

The Co/LAB

By Megan Marsh and Andres MunarBusinessMarketingManagement
Download on the App Store

The Co/LAB episodes

  • Gender & Diversity in The Workplace
    Diversity in the workplace episode Description:
    Diversity efforts continue to gain ground in workplaces across the globe. No matter the size of your business, diversity, and inclusion should be on your radar and part of your work culture. In this episode, The CoLab co-hosts Megan Marsh and Andres Munar bring a special guest into the conversation of diversity, female business leader Laura Brandao.
    Show Notes:
    You can’t be what you can’t see. For many workplaces, what remains unseen to business leaders in the rich diversity employees bring to the table. New ideas, perspectives, and cultures can elevate your business to a new level—but are you paying attention?
    Laura Brandao joins The CoLab hosts Megan Marsh and Andres Munar in this episode. Brandao is president of American Financial Resources, Inc., a mortgage lending company based in Parsippany, NJ. She’s no stranger to being the only woman in the room, but that hasn’t stopped her from achieving success and finding new opportunities to help others thrive.
    Ready to dive in? Here’s what we’re covering in this episode of The CoLab:
    [04:50] Discrimination is real and affecting workplaces of all types. It’s time to face it and start talking about it.
    [09:30] Cultivating a diverse work environment that opens people up to new ideas and opportunities.
    [15:30] Introducing this episode’s special guest, Laura Brandao.
    [25:25] Everything you want is on the other end of your comfort zone. You need to step out of it to reach your goals.
    [31:55] “No one gave me the memo that I’m a woman because when I started in this business and throughout my entire career, in my mind, no one was going to stop me… I was going to get where I needed to be.” — Laura Brandao.
    [40:43] “The whole beauty of us is that you are the best you there ever will be in this world. You need to be the best for you. Not the best man, not the best woman, not the best whatever. Just the best you.” — Laura Brandao.
    To access the resources mentioned in the podcast, join our Serving Up Success group on Facebook.
    Connect with The CoLab at www.thecolablife.com or on Facebook, Instagram, Pinterest, and YouTube.
    The Cólab Crush It Action Plan:
    7 Steps to Small Business Transformation
    DOWNLOAD NOW
    56 min
  • Stay In Your Lane
    Episode Description:
    When you start a business, you’re doing everything. Meeting clients, posting to social media, keeping the books, the list goes on. In the midst of all your tasks, it’s easy to lose sight of big goals and ideas you have for your company. The CoLab hosts Megan Marsh and Andres Munar share the importance of staying in your lane and out of your own way when it comes to successfully growing your business.
    Show Notes:
    As an entrepreneur, there never seem to be enough hours in the day for you to complete all the tasks that keep your business running. There comes a time when the right choice is assigning some of these tasks to others, but you’ve built your company from the ground up and the thought of giving up control to other people may seem impossible.
    As The CoLab hosts Megan Marsh and Andres Munar have learned throughout their years of being entrepreneurs, the key to successfully growing a business is collaboration. Part of this lesson was learning to stay in their lane and delegate to their team members.
    Delegating tasks (and sticking to those decisions) means more time for business owners to focus on the big picture. In order for your business to grow, you should be working on it, not in it. So what does that mean? Take social media for example. If you as an owner are posting to social media, you are working in your business. If you are creating a social media strategy, you are working on your business.
    The key to successful delegation often lies in creating systems and strategies that allow your business to function without your presence. An owner being able to step away is a true test of a business’ sustainability. In this episode, Megan and Andre share why staying in their lane as business owners has been a successful strategy for the companies they have built and how you can implement this strategy in your own business.
    Ready to dive in? Here’s a preview of this episode of The CoLab "Stay In Your Lane":
    [04:15] Staying in your lane can be challenging, but it’s an important aspect of growing your business.
    [5:45] What does staying in your lane look like? For many, it’s letting go of control, which can be difficult for business owners who have been involved in every element of their enterprise as it has grown.
    [10:45] It’s hard to imagine anyone doing what you do as a business owner but learning to trust others and getting out of your own way are two important steps for keeping your business sustainable.
    [13:20] By delegating tasks that are necessary for business operations, you can transition from working in your business to working on your business.
    [20:19] As an entrepreneur, one business is sometimes not enough. If you want to create multiple revenue streams through new companies, you’ll need to stay in your lane to grow your new enterprises.
    [26:00] You have to trust your team to do what’s best in your business, so you can work on it. Don't have a team yet? You can assemble one out of external service providers such as accountants and contractors.
    Connect with The CoLab at www.thecolablife.com or on Facebook, Instagram, Pinterest, and YouTube.
    Rate, Review, & Subscribe on Apple Podcasts
    If you liked what you heard please consider rating and reviewing our show! This helps us support more people — just like you — move toward the business and life they want to have. Click here, then scroll to the bottom of that page, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
    Also, if you haven’t done so already, subscribe to the podcast. We adding new episodes weekly to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!
    The Cólab Crush It Action Plan:
    7 Steps to Small Business Transformation
    38 min
  • The Woes Of Onboarding New Team Members
    Episode Description:
    Bringing on new employees is an exciting but often time-consuming process for business owners. It’s important to present new team members with the information and expectations they need to do their job while still making them feel welcome and comfortable in their new position. The CoLab hosts Megan Marsh and Andre Munar share their experiences with onboarding and their resources for improving the process for your business.
    Show Notes:
    With business growth comes the need for more employees to keep expansion and productivity on track. For business owners new and old, the process of onboarding new team members can be stressful or even downright tumultuous without the proper systems and resources.
    The onboarding process isn’t just about training, but introducing a new hire to your company culture and mission. How welcomed and comfortable they feel during this period is important as studies indicate that experiences (both positive and negative) in the first 90 days of a job determine whether an employee will stay with your company for more than the short term.
    As business owners, The CoLab hosts Megan Marsh and Andre Munar are constantly tweaking and improving their onboarding process. In this episode, they share their tips and resources for successfully bringing on new employees, including a must-have checklist you can tailor to your own business.
    Ready to dive in? Here’s a preview of this episode of The CoLab:
    [06:50] Whether it's one person or several, onboarding people can be stressful if you haven’t created an effective process for adding people to your work team.
    [12:00] The best way to build a business and the security for all of your team members is to make it not about you . Put your ego aside and build up your business and team for success.
    [16:34] Making employees feel welcome and comfortable goes beyond the usual onboarding checklist of setting up a workspace and training. It can be small gestures such as a welcome bag or developing an onboarding buddy system.
    [25:15] Record as much as you can to make accessing information easy for new employees and to keep consistency between onboarding groups.
    [27:47] Creating a New Employee Checklist is crucial to ensuring your new employees can complete initial tasks and training before moving on to higher-level duties.
    Connect with The CoLab at www.thecolablife.com or on Facebook, Instagram, Pinterest, and YouTube.
    Rate, Review, & Subscribe on Apple Podcasts
    If you liked what you heard please consider rating and reviewing our show! This helps us support more people — just like you — move toward the business and life they want to have. Click here, then scroll to the bottom of that page, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
    Also, if you haven’t done so already, subscribe to the podcast. We adding new episodes weekly to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!
    The Cólab Crush It Action Plan:
    7 Steps to Small Business Transformation
    DOWNLOAD NOW
    33 min
  • Women In Sales
    Episode Description:
    In this episode, The CoLab host Megan Marsh is joined by three inspiring women who work on her sales team. Together, the group explores the challenges women face in sales, what drives and inspires them, and what they enjoy most about their jobs.
    Show Notes:
    The male-dominated sales field can be an intimidating place for women to break into. Many don’t identify with words such as “aggressive” and “relentless” that pervade sales job ads. But statistically speaking, women in sales meet their commission goals more often than men and develop more diverse teams when placed in a leadership position.
    In this episode, The CoLab host Megan Marsh is joined by three outstanding women from her own sales team who will share their expertise and insight regarding working as a woman in a sales-focused business. Joining Megan in this episode are:
    Stephanie Turner, mortgage broker for Keystone Alliance Mortgage
    Ann Mowry, mortgage loan broke for Keystone Alliance Mortgage
    Melissa Mueller, loan originator for Keystone Alliance Mortgage
    Ready to dive in? Here’s what we’re covering in this episode of The CoLab:
    [03:18] Everybody sells, whether it’s parents convincing kids to do chores or a friend trying to persuade you to try a new restaurant. When selling is your job, the idea of living off only the commission you make can be daunting.
    [05:25] Introducing Stephanie Turner, Ann Mowry, and Melissa Mueller, all members of Megan’s Keystone Alliance Mortgage sales team.
    [9:53] What’s in a sales position? Is it all about being aggressive and relentless? Our guests see it less as sales and more as a service to help people.
    [14:50] “I’m building the brand of me. People want to buy from Melissa Mueller. And I have to be genuine, I have to take care of them, and make sure that I’m doing right by them… . I think that’s ultimately something that is so important when you are building a business or you are in sales. It’s not just about the quick dollar.” —Melissa Mueller.
    [23:10] We need more women to be sales leaders because we need more people who can understand women on our teams—to have someone in their corner fighting for them.
    [26:00] If you can’t find resources to connect with other professional women, start them. Create communities that support and uplift women in any industry.
    To access the resources mentioned in the podcast, join our group on Facebook.
    Connect with The CoLab at www.thecolablife.com or on Facebook, Instagram, Pinterest, and YouTube.
    Rate, Review, & Subscribe on Apple Podcasts
    If you liked what you heard please consider rating and reviewing our show! This helps us support more people — just like you — move toward the business and life they want to have. Click here, then scroll to the bottom of that page, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
    Also, if you haven’t done so already, subscribe to the podcast. We adding new episodes weekly to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!
    The Cólab Crush It Action Plan:
    7 Steps to Small Business Transformation
    DOWNLOAD NOW
    32 min
  • Don’t Be A Bad Boss, Be A Good One!
    Episode Description:
    Owning a business isn’t all fun and games. It comes with hard decisions such as letting employees go and evaluating if your work environment is driving away talent. The CoLab hosts Megan Marsh and Andre Munar are joined this week by Sam Parker, owner of My Credit Guy, to explore the meaning of being a bad boss and the sensitive subject of when and why to fire an employee.
    Show Notes:
    When you start a business, it’s easy to only think of the good things that come with it. Then reality sets in and you realize you’re now responsible for navigating issues with underperforming or negative employees and having to let them go if there is no improvement. Or you’re concerned about being the bad boss that is driving out talent.
    As former employees and current business owners, The CoLab hosts Megan Marsh and Andre Munar have faced all of the above. They want to help you overcome these challenges and have invited a special guest, Sam Parker, co-founder and CEO of My Credit Guy, to help.
    As an entrepreneur and business owner, you get to set the rules and standards of your work environment. It’s up to you to develop a supportive and productive environment instead of a toxic one. The CoLab team is here to provide you with tips for finding that balance between being a “cool boss” and a hardlined business owner.
    Ready to dive in? Here’s a preview of this episode of The CoLab:
    [05:13] Welcome special guest Sam Parker, founder and CEO of My Credit Guy.
    [08:48] Reasons for firing employees typically fall into the areas of lackluster performance or poor attitude.
    [16:04] As a business owner, if you’re not addressing issues head-on and not trying to correct situations with one individual, it can lead to your other employees becoming unhappy. There is potential for unaddressed issues with one employee to create a negative chain reaction among other team members.
    [18:30] Working for a bad boss can inspire people to leave and start their own business. As many people learn, leaving a job isn’t always as easy as presenting a two-weeks notice. There can be drama and even firings.
    [26:29] Some people never learn to be better bosses. They had a bad boss and became trapped in a mentality of being a bad boss. Instead, you should learn from bad bosses. Learn how to not to act, what not to do, and how not to treat people. Don’t become what you hate.
    [28:28] “I think that people leave bosses, environments, and cultures more than the job for sure. Those items are controlled by the boss. [As a boss], it’s my job to make sure no one would ever want to leave here. That I would never lose a talented or intelligent person or a person with a growth mindset because I can accommodate them every step of the way.” — Sam.
    [33:50] How can people who have been fired move forward with their career path in a professional way? Be honest and explain that you recognize the need for growth and are looking for the opportunity to do so.
    To access the resources mentioned in the podcast, join our group on Facebook.
    Connect with The CoLab at www.thecolablife.com or on Facebook, Instagram, Pinterest, and YouTube.
    Rate, Review, & Subscribe on Apple Podcasts
    If you liked what you heard please consider rating and reviewing our show! This helps us support more people — just like you — move toward the business and life they want to have. Click here, then scroll to the bottom of that page, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
    Also, if you haven’t done so already, subscribe to the podcast. We adding new episodes weekly to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!
    The Cólab Crush It Action Plan:
    42 min
  • Building A Business That Matters
    Episode Description:
    Jobs provide us with money to pay bills, but more and more people want something out of their career besides a paycheck. They want to feel like they matter and are making an impact. The CoLab hosts Megan Marsh and Andres Munar know this and want to share their best practices for building a business that matters to its employees, customers, and community.
    Show Notes:
    For so many people, having just a job is not enough. They want the work they do to have meaning and impact. When you build a business that matters, you create an opportunity for your employees to cultivate that meaning.
    So where do you start? The CoLab hosts Megan Marsh and Andres Munar have tips and resources to get you on the right track. You've got to find the things that are important to you and use them to drive your business, inspire your team, and be a force for good in your community.
    When it comes to employees, you may sign the paycheck but it’s important to know your team members are more than cogs in a machine. Your business should make them better people and better leaders by doing work that matters. As for the community, there are so many ways to give back through volunteering, donations, and more. Keeping all of this in mind will help you build a business that matters.
    Ready to dive in? Here’s a preview of this episode of The CoLab:
    [07:30] Giving back to the community is a great way to build camaraderie among business teams.
    [11:50] As business owners and community leaders, who do we serve? We’re serving customers with our product but what is the meaning behind it?
    [15:28] Take time and effort to validate employees and make them feel like they matter.
    [19:39] Your product or service matters to someone. Encouraging employees to understand that concept and see the deeper meaning of a company’s mission helps connect them to feeling part of something bigger.
    [22:55] As a business, it can be tough to seem genuine on social media when you are giving back to your community. But as a business that matters, it’s about raising awareness about what is important to you and inviting the greater community to be involved.
    [25:39] People might think that giving back means donating money, which can be hard on new businesses. In reality, businesses of any kind can give back through volunteering and in-kind services.
    To access the resources mentioned in the podcast, join our group on Facebook.
    Connect with The CoLab at www.thecolablife.com or on Facebook, Instagram, Pinterest, and YouTube.
    Rate, Review, & Subscribe on Apple Podcasts
    If you liked what you heard please consider rating and reviewing our show! This helps us support more people — just like you — move toward the business and life they want to have. Click here, then scroll to the bottom of that page, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
    Also, if you haven’t done so already, subscribe to the podcast. We adding new episodes weekly to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!
    The Cólab Crush It Action Plan:
    7 Steps to Small Business Transformation
    DOWNLOAD NOW
    39 min
  • How To Successfully Brand Your Business
    Episode Description:
    Building a brand can be challenging for entrepreneurs of any industry. TheCoLab hosts Megan Marsh and Andres Munar welcome special guest, Scott Hudspeth, an entrepreneur and author, for a discussion on what decisions drive the building of a successful brand.
    Show Notes:
    Having a successful business is about more than just chasing money. It requires building a brand that consumers can trust and that inspires employees to be the best they can be while working for you.
    Scott Hudspeth, entrepreneur and author of Millionaire Loan Officer and Agent Mastermind, joins The CoLab hosts Megan Marsh and Andres Munar in this episode. Together, the trio tackle the topics of establishing and building a brand, being persistent and consistent in brand building, and trusting others to help you reach your entrepreneurial goals.
    Ready to dive in? Here’s a preview of this episode of The CoLab:
    [04:39] Consumers are more savvy than ever thanks to technology at their fingertips. Selling to them is no longer enough. Consumers want to be coached and educated when considering purchases.
    [09:20] When people go from having a job to survive to building their own business, they may still find themselves in survival mode and take the path of least resistance instead of continuing to build up their company, according to Scott.
    [11:50] “I could have said ‘I’m done,’ but I’m thankful for that time because I think it showed me there is no get-rich-quick scheme. You have to be very, very, very focused, surround yourself with a small village to grow, and you have to have people hold you accountable.” — Scott Hudspeth.
    [15:50] Start today and put yourself out there. Social media is a mirror. It shows people who they are on a social platform. Be yourself and remind people of what you do for a living in a way that makes them want to work with you and recommend you to others.
    [21:35] We spend our whole childhood being told not to talk to strangers. We’re fighting that nature when we try to reach out and market to potential customers.
    [27:25] A major misconception of brand marketing is that you need social media. You don’t. You need a phone, you need to connect and engage with people.
    To access the resources mentioned in the podcast, join our group on Facebook.
    Connect with The CoLab at www.thecolablife.com or on Facebook, Instagram, Pinterest, and YouTube.
    Rate, Review, & Subscribe on Apple Podcasts
    If you liked what you heard please consider rating and reviewing our show! This helps us support more people — just like you — move toward the business and life they want to have. Click here, then scroll to the bottom of that page, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
    Also, if you haven’t done so already, subscribe to the podcast. We adding new episodes weekly to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!s
    37 min
  • The Blueprint to Successful Team building
    Episode Description:
    Behind every successful business is a great team. Maintaining a productive and welcoming work environment is vital to keeping your team members feeling empowered. Join The CoLab’s hosts Megan Marsh and Andre Munar as they reveal their blueprint for building an outstanding team.
    Show Notes:
    A hive of bees is the picture of teamwork. Each bee has a role and they’re all working together for the benefit of the hive. As a business owner, you want your work environment to resemble a hive of bees collaborating toward success.
    The key to reaching this goal is an effective team building. In this episode of The CoLab, hosts Megan Marsh and Andre Munar share their “Busy Bee Blueprint” for building and managing an all-star team.
    Through their blueprint, you’ll be able to put systems in place that define your team members’ roles, empower them, give them a voice, and get them thinking about their long-term career goals.
    Ready to dive in? Here’s a preview of this episode of The CoLab
    [03:20] We’ve all worked in a less-than-ideal work environment. Teambuilding can key to creating a productive and successful environment. How do you manage and build an all-star team?
    [10:17] Exercises that ask employees to share, empathize, and connect with one another can bring your team together and make working relationships more productive.
    [19:00] Let your team have a voice. It will help your employees feel empowered and confident in their roles.
    [24:23] Write down everything you do in your business and everything you want to be doing. Organize these tasks into items you can continue to do and items you would like to delegate to your team.
    To access the resources mentioned in the podcast, join our group on Facebook.
    Connect with The CoLab at www.thecolablife.com or on Facebook, Instagram, Pinterest, and YouTube.
    Rate, Review, & Subscribe on Apple Podcasts
    If you liked what you heard please consider the rating and reviewing our show! This helps us support more people — just like you — move toward the business and life they want to have. Click here, then scroll to the bottom of that page, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
    Also, if you haven’t done so already, subscribe to the podcast. We adding new episodes weekly to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!
    The Cólab Busy Bee Blueprint:
    5 step process to hiring an all-star team.
    DOWNLOAD NOW
    37 min
  • Avoiding The Hiring Hangover
    Episode Description:
    The right hire can make all the difference for a new or growing business, but where do you begin? Over the course of their time as business owners, The CoLab hosts Megan Marsh and Andre Munar have crafted a hiring process that delivers top candidates. In this episode, they walk you through their process for building a better hiring mousetrap and avoiding the hiring hangover.
    Show Notes:
    Businesses need people to function, but finding and then hiring the right ones can be an exhausting process—especially for people starting their own business. It can leave you with a hiring hangover.
    The CoLab hosts Megan Marsh and Andre Munar bring you resources and systems to prevent that pesky hangover while building your all-star team. So what is a hiring hangover? It’s that feeling of regret when you realized you’ve hired someone that isn’t working out. Megan and Andre have developed a hiring system they call “The Mousetrap” that you can adapt to your business to ensure you are employing people who are the best fit for your company.
    The Mousetrap consists of five steps:
    Create a separate email address for hiring.
    Check the separate email inbox once a day.
    Send ideal candidates a link to take a DISC (Dominance, Inducement, Submission, and Compliance) assessment.
    In emails to candidates, including specific instructions and exercises that can be changed based on the position or industry.
    Ask questions that not only explore a candidate's work experience but their motivation and goals for their career.
    Ready to dive in? Here’s a preview of this episode of The CoLab:
    [02:40] What’s a hiring hangover? Simply put, you’ve hired someone that you later regret. A bad hire can have negative long-term and short-term impacts on your business, so it’s important to bring the best onboard.
    [05:55] For entrepreneurs who feel like they need to do it all, hiring employees can be a complicated issue. In terms of cost, it may seem daunting to take a pay cut to bring on help. Keep the big picture in mind when it comes to hiring employees and the productivity increase they could bring.
    [08:25] Competition from other employers can add stressors to the hiring process. What kind of benefits can you offer to put you ahead of larger competitors?
    [12:15] Say hello to “The Mousetrap,” Megan and Andre’s success system for hiring the best fit for their businesses. This system makes finding the right candidates less overwhelming and repeatable for future hires.
    [17:00] Step 1: Create a separate email address for hiring to keep clutter from invading your main inbox.
    [21:56] Step 2: Check the separate email inbox once a day to review resumes for qualified candidates.
    [22:01] Step 3: Send your preferred candidates a link to complete a DISC behavior assessment.
    [23:29] Step 4: In your email, include specific instructions and exercises that can be changed based on the position or industry.
    [27:53] Step 5: Ask the right questions to determine if your candidate is capable and will fit with your current team.
    To access the resources mentioned in the podcast, join our group on Facebook.
    Connect with The CoLab at www.thecolablife.com or on Facebook, Instagram, Pinterest, and YouTube.
    Rate, Review, & Subscribe on Apple Podcasts
    If you liked what you heard please consider the rating and reviewing our show! This helps us support more people — just like you — move toward the business and life they want to have. Click here, then scroll to the bottom of that page, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
    Also, if you haven’t done so already, subscribe to the podcast. We adding new episodes weekly to the feed and, if you’re not subscribed,
    33 min
  • How Your Service Business Will Survive In The Digital Age
    Episode Description:
    Doing business online is a requirement in today’s digital age. Businesses that can’t adapt to this new reality are missing out on customers. Don’t let your business fall behind. The CoLab hosts Megan Marsh and Andre Munar are joined by businessman and author, Andrew Pawlak, who shares his strategies and tools for turning clicks into customers.
    Show Notes:
    Technology has shifted many aspects of the business to online platforms. Everything seems instant. Customers can view recommendations and reviews, compare prices between companies, and purchase products and services in a matter of minutes without ever leaving their home. And businesses that refuse to adapt to our new digital reality are getting left behind.
    Your business doesn’t have to be one of them. Change is overwhelming, but The CoLab hosts Megan Marsh and Andre Munar are joined in this episode by special guest Andrew Pawlak to discuss how your business can embrace the benefits that going digital offers and the tools available to navigate that journey successfully. Pawlak is the co-founder and CEO of leadPops, a lead generation technology firm that provides cutting-edge services and products to grow the client bases of Realtors, mortgage professionals, and insurance agents. Pawlak also is the author of the book, The Mortgage Marketing Manifesto.
    Ready to dive in? Here’s a preview of this episode of The CoLab:
    [02:20] Small businesses are losing customers to online competition. The internet has become the go-to source for referrals, reviews, and purchasing services. Businesses without an effective online presence are getting lost in the mix.
    [10:00] Special guest Andrew Pawlak joins the conversation to share his personal story of success and introduce his tools and tips for converting website visitors into customers.
    [14:58] “You can be a normal person and build something awesome. You just have to believe in yourself and you have to jump. You can’t just sit there on the edge thinking about it. You have to jump in and see what happens,” — Andrew Pawlak.
    [16:28] Is your website getting traffic, but it’s not translating to customers? The problem may not lie with your marketing. You need an endpoint, a means of converting online visitors into leads, according to Andrew. You can’t do business with a click. You need to convert the click into a contact.
    [20:00] Ads and websites can point people in the right direction but you need to give them a destination to reach. A website with a call to action and lead generation capabilities will help convert visitors to customers.
    [27:52] Technology will continue to shift more and more aspects of the business to online and automated platforms. The more value you can add to your company through online lead generation, the more irreplaceable you become.
    To access the resources mentioned in the podcast, join our group on Facebook.
    Connect with The CoLab at www.thecolablife.com or on Facebook, Instagram, Pinterest, and YouTube.
    Rate, Review, & Subscribe on Apple Podcasts
    If you liked what you heard please consider the rating and reviewing our show! This helps us support more people — just like you — move toward the business and life they want to have. Click here, then scroll to the bottom of that page, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
    Also, if you haven’t done so already, subscribe to the podcast. We adding new episodes weekly to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!
    33 min

About The Co/LAB

From the publisher's feed

Do you feel stuck? Has your business gone stagnant? Do you feel trapped in your current job and dream of starting your own business but not sure where to start? Megan and Andres have been where you are and want to help you overcome the hurdles standing in your way of success. You don’t need a recruiter or big company telling you what will get you to the next level. You can get yourself there. You are the key, and you can make it happen. They want to share with you how they did it and why surrounding yourself with the right people, the right mindset and having the right tools can help your business explode!