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A deep dive into the viral cold plunge trend revealing scientific evidence that challenges influencer claims. Explore how temporary physiological responses are being marketed as lasting health improvements, with hidden cardiac risks that most people don't understand.
By Worleybird Innovation WorksA deep dive into the viral cold plunge trend revealing scientific evidence that challenges influencer claims. Explore how temporary physiological responses are being marketed as lasting health improvements, with hidden cardiac risks that most people don't understand.