The Cole Memo

On this Memorial Day episode of The Cole Memo, Cole is joined once again by cultivation consultant and cannabis industry veteran Dusty Shroyer for a deep, nuanced conversation about the evolving hemp and cannabis landscape. From the science behind THC testing to the market distortions caused by prohibition-era policies, the two unpack the promise and pitfalls of hemp policy, explore why rescheduling may not fix medical cannabis, and discuss practical solutions to ensure clean, safe, and equitable access for consumers and small growers alike. This episode is a must-listen for anyone trying to understand the future of cannabis—and the messy intersection of policy, science, and commerce shaping it. Watch video version and read full show notes here: https://thecolememo.com/2025/05/28/e203/

In this packed Friday edition of The Cole Memo, Cole goes live to cover the latest developments in Illinois cannabis policy—including behind-the-scenes updates on proposed changes to licensing fees, adult-use purchase limits, and a potential fix for the controversial "odorproof" vehicle law. He also shares insider intel on efforts to expand access for medical patients, rising struggles among social equity operators, and whether Illinois might revoke its 280E tax relief. Plus, Cole highlights a new ruling that mentions an Illinois regulator and gives a shoutout to other creators in the space. Watch video version and read full show notes here: https://thecolememo.com/2025/05/28/e202/

We’ve heard promises of equity and transparency, but has Illinois delivered? Chicago Sun-Times reporter Tom Schuba joins me to unpack how political connections, limited transparency, and data protections have shaped Illinois’ cannabis rollout. We discuss his latest story for the Sun-Times, which details how insiders with clout have secured a foothold in the market—and how state laws continue to keep key ownership information out of public view. Read full show notes here: https://thecolememo.com/2025/05/13/e201/

In this episode of The Cole Memo, I'm joined once again by Chicago Tribune reporter and author Ray Long for a deep dive into Illinois’ ongoing ethics crisis. We discuss his recent reporting on how, despite a wave of public corruption convictions—including former House Speaker Mike Madigan—lawmakers have made little effort to close glaring loopholes in state ethics laws. Watch video version and read full show notes here: https://thecolememo.com/2025/05/12/e200/

In this episode of The Cole Memo, I break down the latest twists in Illinois’ cannabis odorproof container bill—now the furthest it's ever advanced. We look at the House committee vote, unpack surprising testimony, and examine concerns over racial disparities, DUI enforcement, and so-called “trafficking loopholes.” I also share exclusive info from a source about a potential amendment that could undermine the entire bill's intent by allowing new stops and searches. Watch video version and read full show notes here: https://thecolememo.com/2025/05/10/e199/

In this episode of The Cole Memo, host Cole Preston welcomes Jason Brown, founder of Illinois News Joint, for a wide-ranging conversation covering five years of legal cannabis in Illinois, the rise of hemp, the evolution of product reviews, and his latest effort to give back: launching two scholarships for cannabis students at SIU and Oakton College. They also unpack the normalization of weed use, the state’s troubled seed policies, and why transparency and education are key to moving the industry forward. From personal stories to statewide reform, this episode blends lived experience with sharp analysis—and even a few grow tips. Watch video version and read full show notes here: https://thecolememo.com/2025/05/09/e198/

In this episode, I'll be joined by a small business owner to talk about how and why they started a cannabis business in the state of Illinois. Watch video version and read full show notes here: https://thecolememo.com/2025/05/09/e197/

In this episode of The Cole Memo, Cole explores the widening divide between state-marijuana programs and the federally legal hemp market—two systems selling identical products under very different rules. I'll be joined by a guest in the state-marijuana program and a guest that participates in the federally legal hemp market. Watch video version and read full show notes here: https://thecolememo.com/2025/05/06/e196/

In this live stream, I’ll cover a recent press conference where Illinois cannabis business owners called for relief from steep fees and burdensome regulations. I’ll also discuss Trump’s pick to lead the DEA, who recently said that reviewing marijuana’s federal status will be one of his first priorities, along with other updates. Watch video version or read full show notes here: https://thecolememo.com/2025/05/07/e195/

In this episode, I'll be talking about a few dispensaries that were attacked with molotov cocktails and other news. Watch video version and read full show notes here: https://thecolememo.com/2025/05/02/e194/